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Opportunity Structu...
Opportunity Structures for Selective Exposure Investigating Selective Exposure and Learning in Swedish Election Campaigns Using Panel Survey Data
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- Skovsgaard, Morten (författare)
- University of Southern Denmark
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- Shehata, Adam, 1981 (författare)
- Gothenburg University,Göteborgs universitet,Institutionen för journalistik, medier och kommunikation (JMG),Department of Journalism, Media and Communication (JMG),Göteborgs Universitet
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- Strömbäck, Jesper, 1971 (författare)
- Mittuniversitetet,Gothenburg University,Göteborgs universitet,Institutionen för journalistik, medier och kommunikation (JMG),Department of Journalism, Media and Communication (JMG),Göteborgs Universitet,Avdelningen för medie- och kommunikationsvetenskap,Demokratiinstitutet Demicom
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(creator_code:org_t)
- 2016-07-24
- 2016
- Engelska.
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Ingår i: The International Journal of Press/Politics. - : SAGE Publications. - 1940-1612 .- 1940-1620. ; 21:4, s. 527-546
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Abstract
Ämnesord
Stäng
- The transition from low-choice to high-choice media environments has raised new concerns about selective exposure. In this context, two types of selective media exposure are relevant. One is selectivity based on political ideological preferences, the other selectivity based on political interest. Evidence for both has been found primarily in an American context, while there is less research on European countries. This is problematic, as the opportunity structures for different forms of selectivity vary across media environments. Against this background, the purpose of this study is to investigate the two types of selective exposure in a country—Sweden—where the opportunity structures for selective exposure differ from the American context. This study investigates both types of selective exposure in relation to televised party-leader interviews. Based on panel survey data, the findings show that selective exposure based on political interest is substantially more important than selective exposure based on ideological preferences in explaining exposure to party-leader interviews. To substantiate this finding, the results are replicated with partisan learning as the dependent variable.
Ämnesord
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications (hsv//eng)
- SAMHÄLLSVETENSKAP -- Statsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Political Science (hsv//eng)
Nyckelord
- media consumption
- selective exposure
- media environment
- polarization
- political information
- media consumption
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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