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Becoming a national...
Becoming a national champion yet remaining a global player: The acquisition of Volvo Car by Zhejiang Geely
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- Alvstam, Claes G., 1949 (författare)
- Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen,Department of Business Administration
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- Ivarsson, Inge, 1954 (författare)
- Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen,Department of Business Administration
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(creator_code:org_t)
- 2017-06-27
- 2017
- Engelska.
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Ingår i: Managing Culture and Interspace in Cross-border Investments Building a Global Company, Edited By Martina Fuchs, Sebastian Henn, Martin Franz, Ram Mudambi. - New York : Routledge. - 9781138929463 ; , s. 61-69
- Relaterad länk:
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https://gup.ub.gu.se...
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visa fler...
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https://doi.org/10.4...
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Abstract
Ämnesord
Stäng
- The aim of this chapter is to demonstrate how the internal organisation and culture of a multinational company undergo dramatic change when acquired by an emerging market multinational enterprise. It also shows how the acquiring company needs to strike a fine balance between the ambition of becoming a “national champion”—that is using the takeover of a prestigious foreign consumer brand to create a platform for inward technology and knowledge transfer in order to build up domestic manufacturing of the acquired brand-while at the same time retaining the global reputation and commercial success of the acquired company.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Publikations- och innehållstyp
- ref (ämneskategori)
- kap (ämneskategori)
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