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Contest-based and n...
Contest-based and norm-based interventions: (How) do they differ in attitudes, norms, and behaviors?
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- Bergquist, Magnus, 1983 (författare)
- Gothenburg University,Göteborgs universitet,Psykologiska institutionen,Department of Psychology
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- Nilsson, Andreas, 1974 (författare)
- Gothenburg University,Göteborgs universitet,Psykologiska institutionen,Department of Psychology
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- Ejelöv, Emma, 1989 (författare)
- Gothenburg University,Göteborgs universitet,Psykologiska institutionen,Department of Psychology
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(creator_code:org_t)
- 2019-01-15
- 2019
- Engelska.
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Ingår i: Sustainability. - : MDPI AG. - 2071-1050. ; 11:2
- Relaterad länk:
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https://www.mdpi.com...
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visa fler...
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https://gup.ub.gu.se...
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https://doi.org/10.3...
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Abstract
Ämnesord
Stäng
- Setting up a contest is a popular means to promote pro-environmental behaviors. Yet, research on contest-based interventions is scarce while norm-based interventions have gained much attention. In two field experiments, we randomly assigned 79 apartments to either a contest-based or a norm-based electricity conservation intervention and measured kWh usage for 2 and 4 weeks, respectively. Results from both studies showed that contest-based interventions promote intensive but short-lived electricity saving. In Study 1 apartments assigned to a norm-based intervention showed more stable electricity saving (low intensity and long-lasting). Study 2 did not replicate this finding, but supported that participants in the norm-based intervention also engaged in non-targeted behaviors. These results emphasize the importance of identifying how different intervention techniques may activate different goals, framing both how people think about and act upon targeted pro-environmental behaviors.
Ämnesord
- SAMHÄLLSVETENSKAP -- Psykologi -- Tillämpad psykologi (hsv//swe)
- SOCIAL SCIENCES -- Psychology -- Applied Psychology (hsv//eng)
- SAMHÄLLSVETENSKAP -- Psykologi -- Psykologi (hsv//swe)
- SOCIAL SCIENCES -- Psychology -- Psychology (hsv//eng)
- SAMHÄLLSVETENSKAP -- Psykologi (hsv//swe)
- SOCIAL SCIENCES -- Psychology (hsv//eng)
Nyckelord
- Attitudes
- Behavioral intervention
- Contest
- Goals
- Household energy demand
- Norms
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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