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#MeToo in the Manos...
#MeToo in the Manosphere: The Formation of a Counter Discourse on the Swedish Online Forum Flashback
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- Hansson, Karin, 1967- (författare)
- Södertörns högskola,Medieteknik
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- Sveningsson, Malin, 1968 (författare)
- Gothenburg University,Göteborgs universitet,Institutionen för journalistik, medier och kommunikation (JMG),Department of Journalism, Media and Communication (JMG),University of Gothenburg, Sweden
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- Ganetz, Hillevi, 1956- (författare)
- Stockholms universitet,Institutionen för etnologi, religionshistoria och genusvetenskap,Stockholm University, Sweden
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(creator_code:org_t)
- Taylor & Francis, 2024
- 2024
- Engelska.
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Ingår i: NORA-NORDIC JOURNAL OF FEMINIST AND GENDER RESEARCH. - : Taylor & Francis. - 0803-8740 .- 1502-394X. ; 32:2, s. 173-187
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- In Sweden, a relative consensus of liberal and feminist values has long been dominant in public discourse. This could be observed in coverage of the #MeToo movement, which was largely presented in a positive light by legacy media, where critical voices were instead found on alternative and social media. This article contributes to a more nuanced understanding of the impact of #MeToo beyond the mainstream discourse by investigating how #MeToo was discussed on the online forum Flashback during the period spanning October-December 2017. Our findings show how the #MeToo debate in this forum reproduced an anti-feminist discourse from the manosphere but also challenged it, as attitudes towards sexual harassment were negotiated and reframed in dialogue with mainstream media. #MeToo thus also contributed to an increased awareness about sexual harassment in this context. However, while a feminist agenda was being strengthened in legacy media, the anti-feminist views on Flashback became more pronounced. Interestingly, while the dominant feminist discourse around Swedish #MeToo avoided the concept "feminism", it was often used in this counter discourse on Flashback, where it signified a hated, albeit powerful and transformative, force in society.
Ämnesord
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap -- Genusstudier (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences -- Gender Studies (hsv//eng)
Nyckelord
- #MeToo
- anti-feminism
- feminism
- counter discourse
- manosphere
- #MeToo
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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