Crowdfunding in Action: How Institutional Logics Encourage and Constrain Affordance Perception

• A number of crowdfunding platforms have emerged in recent years, reaching 800 in 2012. However, these platforms have arisen in different countries and contexts, subject to different institutional norms and logics. The perceived affordances of crowdfunding are affected by these differing contexts and these institutional norms and logics may act as constraints on affordance perception. This paper examines one such case, the case of reward-based crowdfunding in Sweden, where the prevailing norms and logics shaped ICT entrepreneurs perceptions of crowdfunding, constraining their perception of crowdfunding as providing either a viable form of funding, or of publicity.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

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