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The Other Side of t...
The Other Side of the Coin: On Developments in Procurement Practices and Their Implications for Sales
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- Axelsson, Björn (författare)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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(creator_code:org_t)
- 2018-05-15
- 2018
- Engelska.
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Ingår i: Organizing Marketing and Sales: Mastering Contemporary B2B Challenges. - : Emerald Publishing Limited. - 9781787549685 - 9781787549692 ; , s. 141-155
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Abstract
Ämnesord
Stäng
- In this chapter, we describe this development and what it means for the ways in which purchasing organizations manage their business and also what are the implications for sales organizations. Our message is that these developments are important to be aware of for people in sales as well as for the entire sales organization and sales managers.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Publikations- och innehållstyp
- kap (ämneskategori)
- vet (ämneskategori)
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