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Product innovation ...
Product innovation in a solutions business: Leveraging on corporate consulting
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- Sandberg, Robert (författare)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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- Werr, Andreas (författare)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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(creator_code:org_t)
- Thousand Oaks : SAGE Publications, Inc, 2004
- 2004
- Engelska.
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Ingår i: Collaborative Research in Organizations: Foundations for learning, change, and theoretical development. - Thousand Oaks : SAGE Publications, Inc. - 1412983673 - 9781412983679 - 0761928634 - 9780761928638 ; , s. 300-312
- Relaterad länk:
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https://research.hhs...
Abstract
Ämnesord
Stäng
- “We offer customer solutions, not just products” is a common formulation in mission statements of many organizations today. The growing interest in a customer solutions strategy is based on the increasing service content in many organizations’ offerings (Normann, 2001); increased business complexity, privatization, and outsourcing (Davies et al., 2001); and means of moving the business focus from the products to the customers (Hax & Wilde, 1999; Vandermerwe, 2000). In the business-to-business segment, the customer-centric logic of a solutions business is often represented in a stand-alone consulting business. Based on Good (1985), we use the term corporate consulting to designate this type of consulting unit. IBM is often cited as an illustration of a firm that has successfully transformed itself from a provider of hardware-based products to more software-based services (see, e.g., Normann, 2001; Vandermerwe, 2000). The “new” IBM is built around the service organization IBM Global Services, a corporate consultancy in part, which accounts for approximately 40% of IBM's total revenues. More important, the services provided, such as business consulting, information technology (IT) consulting, and outsourcing, are seen as a central mechanism for leveraging the technological capabilities of the parent organization.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Publikations- och innehållstyp
- kap (ämneskategori)
- ref (ämneskategori)
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