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Is everybody an exp...
Is everybody an expert? An investigation into the impact of professional versus user reviews on movie revenues
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- Basuroy, Suman (författare)
- University of Texas at San Antonio
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- Abraham Ravid, S. (författare)
- Lund University,Lunds universitet,Nationalekonomiska institutionen,Ekonomihögskolan,Department of Economics,Lund University School of Economics and Management, LUSEM,Yeshiva University
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- Gretz, Richard T. (författare)
- University of Texas at San Antonio
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visa fler...
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- Allen, B. J. (författare)
- University of Arkansas - Fayetteville
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visa färre...
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(creator_code:org_t)
- 2019-05-06
- 2020
- Engelska 40 s.
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Ingår i: Journal of Cultural Economics. - : Springer Science and Business Media LLC. - 0885-2545 .- 1573-6997. ; 44:1, s. 57-96
- Relaterad länk:
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http://dx.doi.org/10...
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visa fler...
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https://lup.lub.lu.s...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- This study is the first attempt to examine the effect of electronic word of mouth (user reviews) relative to expert reviews on moviegoing decisions. For the first time, we use time-varying data on expert reviews. We find that expert ratings matter much more for moviegoing decisions than user ratings and volume. Our data also show that experts tend to be more critical but more consistent in their reviews than users. We find that experts, but not eWOM, affect wide release moviegoing, contrary to industry thinking. Finally, we show that experts’ reviews matter most when consumers and critics are in closer agreement about the quality of the film. The study uses OLS as well as instrumental variables analysis to account for possible endogeneity.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Nationalekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Economics (hsv//eng)
Nyckelord
- eWOM valence
- eWOM volume
- Expert reviews
- Movies
Publikations- och innehållstyp
- art (ämneskategori)
- ref (ämneskategori)
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