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How smart are elect...
How smart are electricity users with ‘Smart Metering’? A Behavioural Economics experiment
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Bager, Simon (författare)
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- Mundaca, Luis (författare)
- Lund University,Lunds universitet,Internationella miljöinstitutet,Universitetets särskilda verksamheter,The International Institute for Industrial Environmental Economics,University Specialised Centres
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(creator_code:org_t)
- 2015
- 2015
- Engelska 21 s.
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Ingår i: 38th International Association for Energy Economics (IAEE) Conference. ; , s. 1-1
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Abstract
Ämnesord
Stäng
- The purpose of this paper is to examine how behavioural biases affect consumers’ response to energy-use information provided through smart meters (SM). We take insights from behavioural economics and carry out two real-life experiments with SMs and electricity users. The experiments were conducted in Copenhagen (Denmark) to identify and assess the potential of two economic behavioural biases, salience and loss aversion. The results of the first experiment (i.e. installation of SM without further intervention) generally aligned with electricity use reductions found in previous research, and indicate that it may be reasonable to expect a reduction in electricity use in the medium-term (weeks/months) of ~5-7% approximately. Results of the second experiment (i.e. introduction of SM with and without intervention) show that subjecting participants to loss aversion and salience seems to affect their behaviour toward electricity use, as the intervention group reduced their consumption roughly twice as much as the reference group. With due limitations, the results suggest that the delivery of information to energy users needs to take into account not only its pure provision, but how it is designed, framed and presented. At all events, the results and reviewed studies strongly suggest that increased energy efficiency and energy conservation need to be addressed with a mix of policies – not only information schemes or the provision of feedback alone.
Ämnesord
- TEKNIK OCH TEKNOLOGIER -- Naturresursteknik -- Energisystem (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Environmental Engineering -- Energy Systems (hsv//eng)
- SAMHÄLLSVETENSKAP -- Psykologi (hsv//swe)
- SOCIAL SCIENCES -- Psychology (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Nyckelord
- Behavioural Economics
- Energy Efficiency
- Households
- EU energy policy
- Smart Meters
Publikations- och innehållstyp
- kon (ämneskategori)
- ref (ämneskategori)