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Organizational Image
Organizational Image
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- Frandsen, Sanne (författare)
- Lund University,Lunds universitet,Företagsekonomiska institutionen,Ekonomihögskolan,Department of Business Administration,Lund University School of Economics and Management, LUSEM
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Scott, Craig R. (redaktör/utgivare)
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Lewis, Laurie (redaktör/utgivare)
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Barker, James R. (redaktör/utgivare)
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Keyton, Joann (redaktör/utgivare)
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Kuhn, Timothy (redaktör/utgivare)
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Turner, Paaige K. (redaktör/utgivare)
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(creator_code:org_t)
- 2017-03-08
- 2017
- Engelska.
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Ingår i: The International Encyclopedia of Organizational Communication. - : Wiley. - 9781118955567
- Relaterad länk:
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http://dx.doi.org/10...
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https://lup.lub.lu.s...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- Organizational image is a contested concept in interdisciplinary research, drawing upon organizational communication, corporate communication, organization, marketing, and public relations studies. As such, organizational image is seen as the impression of an organization that exists among both external stakeholders as well as organizational members themselves as “construed external images” and “desired images.” This entry discusses the relationship between organizational image and organizational identity at both the collective and individual level, and outlines current debates around the linkages between image and “reality.” It concludes by highlighting current practices and problems of image management.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Kommunikationsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Communication Studies (hsv//eng)
Nyckelord
- image
- image management
- individual identity
- organizational identity
- reputation
Publikations- och innehållstyp
- kap (ämneskategori)
- ref (ämneskategori)
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