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The specificities o...
The specificities of radical innovation
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- Motte, Damien (författare)
- Lund University,Lunds universitet,Innovation,Institutionen för designvetenskaper,Institutioner vid LTH,Lunds Tekniska Högskola,Department of Design Sciences,Departments at LTH,Faculty of Engineering, LTH
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Yannou, Bernard (författare)
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- Bjärnemo, Robert (författare)
- Lund University,Lunds universitet,Innovation,Institutionen för designvetenskaper,Institutioner vid LTH,Lunds Tekniska Högskola,Department of Design Sciences,Departments at LTH,Faculty of Engineering, LTH
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Chakrabarti, Amaresh (redaktör/utgivare)
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(creator_code:org_t)
- 2011
- 2011
- Engelska 8 s.
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Ingår i: Proceedings of the 3rd International Conference on Research into Design - ICoRD'11. - 9789810877217 ; , s. 79-86
- Relaterad länk:
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Abstract
Ämnesord
Stäng
- In this paper, we investigate a special case of new product development (NDP), that of radical innovation. When a company desires to go outside a current saturated market, it is necessary to offer a new product which is radically different from the competition. If successful, the offering will create a new market that the company can expect to dominate a least for a while until the competition strikes back. A radical NPD has several characteristics that are quite unique and distinct from other types of NPD. This paper aims at making a synthesis of these specificities. From this set of specificities, the ability of the current methodologies to deal with radical innovation is discussed.
Ämnesord
- TEKNIK OCH TEKNOLOGIER -- Maskinteknik -- Produktionsteknik, arbetsvetenskap och ergonomi (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Mechanical Engineering -- Production Engineering, Human Work Science and Ergonomics (hsv//eng)
Nyckelord
- new product development
- radical innovation
- design methodology
- machine design
- maskinkonstruktion
Publikations- och innehållstyp
- kon (ämneskategori)
- ref (ämneskategori)
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