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Place brand communi...
Place brand communication as aspirational talk : – further exploring the constitutive model of communication
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- Cassinger, Cecilia (författare)
- Lund University,Lunds universitet,Institutionen för strategisk kommunikation,Samhällsvetenskapliga institutioner och centrumbildningar,Samhällsvetenskapliga fakulteten,Department of Strategic Communication,Departments of Administrative, Economic and Social Sciences,Faculty of Social Sciences
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(creator_code:org_t)
- 2018
- 2018
- Engelska 10 s.
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Ingår i: Communication & Society. - 0214-0039. ; 31:4, s. 79-89
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Abstract
Ämnesord
Stäng
- This paper introduces the concept of aspirational talk to examine the constitutive features of place brand communication. Aspirational talk builds on a performative view of communication and is characterised by a gap between future-oriented visionary talk and concrete action. The study explores place brand communication as aspirational talk through a qualitative case study of how place branding is used to drive changed in two Swedish cities. Two ideological different aspirations are identified and contrasted. It is argued that aspirational talk helps us to further understand the gap between the political visions and ideals that underpin place brand communication and residents’ everyday life in the city.
Ämnesord
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Kommunikationsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Communication Studies (hsv//eng)
Nyckelord
- Aspirational talk
- place brand communication
- speech act theory
- politics
- vision
- city
Publikations- och innehållstyp
- art (ämneskategori)
- ref (ämneskategori)
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