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New Product Develop...
New Product Development and consumer culture: a review
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- Aryana, Bijan, 1980 (författare)
- Norges teknisk-naturvitenskapelige universitet (NTNU),Norwegian University of Science and Technology (NTNU)
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- Boks, Casper (författare)
- Norges teknisk-naturvitenskapelige universitet (NTNU),Norwegian University of Science and Technology (NTNU)
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(creator_code:org_t)
- 2012
- 2012
- Engelska.
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Ingår i: International Journal of Product Development. - 1477-9056 .- 1741-8178. ; 16:1, s. 45-62
- Relaterad länk:
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- This paper assesses how consumer culture has been addressed in New Product Development (NPD) literature. Based on a classification of NPD-related theories, a set of consumer-culture-related theories is used to identify and categorise relevant literature. User research is not found to be a core method used in the studied literature, and a large number of studies rely on secondary data. Most references study culture’s role in the final phases of NPD when the characteristics of a product are defined, but a lack of guidelines for considering culture in the early phases of NPD was identified.
Ämnesord
- TEKNIK OCH TEKNOLOGIER -- Maskinteknik -- Produktionsteknik, arbetsvetenskap och ergonomi (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Mechanical Engineering -- Production Engineering, Human Work Science and Ergonomics (hsv//eng)
- TEKNIK OCH TEKNOLOGIER -- Maskinteknik -- Annan maskinteknik (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Mechanical Engineering -- Other Mechanical Engineering (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- cultural models
- consumer culture
- evolutionary framework
- user research
- globalisation
- product adoption
- emerging markets
- product diffusion
- NPD
- new product development
Publikations- och innehållstyp
- art (ämneskategori)
- ref (ämneskategori)
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