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Social network bank...
Social network banking: A case study of 100 leading global banks
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- Bohlin, Erik, 1961 (författare)
- Chalmers tekniska högskola,Chalmers University of Technology
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- Shaikh, Aijaz A. (författare)
- Jyväskylän Yliopisto,University of Jyväskylä
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- Hanafizadeh, Payam (författare)
- Allameh Tabataba'i University
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(creator_code:org_t)
- 2018
- 2018
- Engelska.
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Ingår i: International Journal of e-Business Research. - 1548-1131 .- 1548-114X. ; 14:2, s. 1-13
- Relaterad länk:
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https://doi.org/10.4...
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Abstract
Ämnesord
Stäng
- Social media is widely recognized as a challenging new communication technology in both economic and social contexts. The present article explores how banks have exploited this technology in the range of consumer retail banking services offered by 100 leading global banks on the three major social networking sites (SNS): Facebook, Twitter, and YouTube. Viewing social network (SN) banking as a separate delivery channel and offering a working definition of SN banking, the article shows that banks have been more cautious than other businesses in using SNS. The available services are classified on nine main dimensions: marketing, financial education and advice, information support, customer support, sales representativeness, customer engagement, online recruitment, survey and polling, and other services. The scope of these SN banking services is for the most part non-cash-based. Conclusions, implications, and recommendations are discussed and future research priorities are identified.
Ämnesord
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Mänsklig interaktion med IKT (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Human Aspects of ICT (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Information Systems, Social aspects (hsv//eng)
Nyckelord
- Social network banking
- Social network sites
- Social media
- Retail financial services
Publikations- och innehållstyp
- art (ämneskategori)
- ref (ämneskategori)
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