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Cleantech Niche Dev...
Cleantech Niche Development– A Small Business Perspective on Climate Change
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- Koch, Christian, 1958 (författare)
- Chalmers tekniska högskola,Chalmers University of Technology
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Merete, Wildner, 1984 (författare)
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Foged, Bettina, 1984 (författare)
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(creator_code:org_t)
- 2012
- 2012
- Engelska.
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Ingår i: International Journal of Global Warming. - 1758-2083 .- 1758-2091. ; 4:3-4, s. 365-382
- Relaterad länk:
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http://dx.doi.org/10...
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visa fler...
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https://research.cha...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- The mitigation of climate change enables and requires a number ofnew companies and businesses to emerge. This paper investigates what it takesfor a niche company in these emerging cleantech businesses to be able to act andgrow using transition theory. A company that manages to perform successfulCleantech Niche Development (CND) will be able to have an environmentally andfi nancially sustainable business, enabling it to compete against companies from thedominant fossil fuel regime. By combining theory and empirical material gatheredthrough interviews and desk research, CND is found to be distinctive in fi verespects: marketing, political and government aspects, networking, strategisingand social relations. Cleantech leaders should master acting in a world of chaosupon the paradoxical and complex surroundings, while creating meaning for theircolleagues and business network.
Ämnesord
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap -- Tvärvetenskapliga studier inom samhällsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences -- Social Sciences Interdisciplinary (hsv//eng)
Nyckelord
- business development
- SME
- niche
- cleantech leadership
Publikations- och innehållstyp
- art (ämneskategori)
- ref (ämneskategori)
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