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| 2. |
- Beckeman, Märit, et al.
(author)
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The role of manufacturers in food innovations in Sweden
- 2013
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In: British Food Journal. - 0007-070X. ; 115:7, s. 953-974
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Journal article (peer-reviewed)abstract
- Purpose – The purpose of this paper is to investigate how food manufacturers in Sweden define and view innovations, how they view their role and those of other actors and the interaction/collaboration regarding innovations in the food supply/value chain. Design/methodology/approach – After an exploratory pre-study with 12 participants, a full study of Swedish manufacturers comprised of representatives from 12 food companies was initiated. In total, 21 interviews were carried out. The majority of the respondents had food industry experience. They initially answered structured questions and thereafter open-ended ones. Findings – Few, if any, innovations in the Swedish food sector are considered radical. Many are “invisible” to meet demands for lower cost, shorter orders and sustainability. The food manufacturers seem to develop products in house for consumers and not by working with them or others inside or outside the supply chain; they do not adopt an “open” innovation mindset. There is lack of trust in the chain and limited exchange of information. Some manufacturers pursue horizontal collaboration with other manufacturers abroad. Research limitations/implications – Innovations and strategies are a competitive edge for a company, so the respondents may not have been completely open. Practical implications – Manufacturers and the whole supply chain would benefit from an “open innovation” mindset to organise and work differently and build trust. Originality/value – There is no other published study on innovations and food manufacturers in Sweden. The food sector should embark on collaboration and coopetion and initiate discussions on what can be done to become more innovative.
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| 3. |
- Aagerup, Ulf, 1969-, et al.
(author)
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The persuasive effects of emotional green packaging claims
- 2019
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In: British Food Journal. - Bingley : Emerald Group Publishing Limited. - 0007-070X .- 1758-4108. ; 121:12, s. 3233-3246
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Journal article (peer-reviewed)abstract
- Purpose - The purpose of this paper is to investigate the effects of rational green packaging claims vs emotional green packaging claims on consumers' purchase propensity for organic coffee.Design/methodology/approach - Three within-subjects experiment were carried out (N=87, N=245, N=60). The experimental design encompasses packaging with rational green claims, emotional green claims, as well as a neutral (control) claim. Measured variables are introduced to assess participants' environmental commitment and information processing ability. A manipulated between-subjects variable is introduced to test how distraction interacts with preference for the claims.Findings - Overall, consumers prefer products with green claims over those with neutral (control) claims, and products with emotional green claims to those with rational green claims. The studies also reveal that this effect is moderated by participants' environmental commitment, information processing ability and by distraction. The findings were statistically significant (p<0.05).Research limitations/implications - As a lab experiment, the study provides limited generalizability and external validity. Practical implications - For most organic FMCG products, it is advisable to employ emotional packaging claims.Social implications - The presented findings provide marketers with tools to influence consumer behavior toward sustainable choices.Originality/value - The paper validates previous contributions on the effects of product claim types, and extends them by introducing comprehensive empirical data on all the Elaboration Likelihood Model's criteria for rational decision-making; motivation, opportunity and ability.
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| 4. |
- Almeida, Cheila, et al.
(author)
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Does seafood knowledge relate to more sustainable consumption?
- 2015
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In: British Food Journal. - 0007-070X .- 1758-4108. ; 117:2, s. 894-914
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Journal article (peer-reviewed)abstract
- Purpose – Portugal is a country with one of the highest seafood consumption per capita in the world. The purpose of this paper is to understand the Portuguese knowledge and attitudes towards seafood and relate it to consumers’ environmental conscious. Design/methodology/approach – Using an internet-based survey the authors investigated the relation of socio-demographic variables to consumption frequency and how knowledge about seafood is associated with interest in different information when purchasing seafood products. Findings – Results demonstrate consumption of a high diversity of species. Tuna and cod are the top species related to convenience and food traditions. There is a preference to consume seafood mostly at home and prepared grilled. Differences between higher and lower knowledgeable consumers’ related to seafood, show that the first ones have a more diversified use of species and high prevalence of small pelagic fish. Research limitations/implications – The findings are influenced by the sample obtained, which overrepresents well-educated and higher income people. Moreover the self-reported consumption can be biased by individuals own perceptions and different seafood products. Better estimations of consumption frequency could result from asking more detailed information, as such as by species or meal occasions. Practical implications – Portuguese consumers have high knowledge about seafood but it is not necessarily related to sustainable choices. To help in sustainable seafood choices it might be more effective to promote existing habits based on Portuguese traditions that still are good alternatives for the marine environment. Originality/value – A higher consumer’s knowledge does not necessarily mean more sustainability
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| 5. |
- Amani, Pegah, 1983, et al.
(author)
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Food supply in a network context - an alternative framing and managerial consequences in efforts to prevent food waste
- 2016
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In: British Food Journal. - 0007-070X .- 1758-4108. ; 118:6, s. 1407-1421
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Journal article (peer-reviewed)abstract
- Purpose - The purpose of this paper is to present a "network" framing of food supply arrangements. Such frameworks have been asked for in previous research as supplements to prevailing supply chain conceptualizations. Design/methodology/approach - The framework builds on industrial network theory. According to this approach, business reality is analyzed in three inter-related dimensions: the activities undertaken, the resources used for this undertaking, and the actors controlling resources and activities. For each dimension, relevant concepts are derived for analysis of the features of food supply and food waste. Findings - The network framing was useful for analyzing the prerequisites and consequences for two approaches to reduce food waste: one based on extension of shelf-life, the other relying on enhanced responsiveness in the supply arrangement. The framework was then used for suggesting managerial actions to reduce food waste through increasing activity coordination, resource combining, and actor interaction with consideration of potential consequences of such actions. Practical implications - Managerial issues in food supply are discussed with regard to the role of activity coordination, the role of resource combining, and the role of actor interaction in efforts to prevent food waste. Originality/value - The paper suggests a novel approach for analyzing food supply networks with particular focus on food waste reduction. Such framings are applied in other supply systems, and requested by food supply researchers.
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| 6. |
- Anselmsson, Johan, et al.
(author)
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Third generation of retailer brands - retailer expectations and consumer response
- 2009
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In: British Food Journal. - : Emerald. - 0007-070X. ; 111:6-7, s. 717-734
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Journal article (peer-reviewed)abstract
- Purpose - The purpose of this paper is to investigate how well grocery stores' motives to implement private labels (create margins and customer perceived brand value, compete with market leading brands, develop store image, enhance store loyalty) are realized, through exploring consumers' attitudes, preferences and behaviour. Design/methodology/approach - The paper is based on the case of Sweden and interviews with the primary grocery purchaser in 300 households who have visited an ICA store (a Swedish supermarket chain) within a time period of the previous 30 days before the interview. Findings - The study shows that there is a correlation between perceived quality and the price customers are willing to pay for private label products. Results also show that there is a strong correlation between perceived value of private label products in specific categories and the stores' overall product variety image. The study further supports the assumption that store loyalty is influenced by the perceived value of the grocery retailer's private label products. Research limitations/implications - The study is limited to Sweden and to only one retail chain. Also, it is an attitude- and survey-based approach rather than based on observation or actual spending data. Practical implications - The results will guide retailers if and how they are fulfilling their ambitions regarding their private label merchandises. The study could provide manufacturers and consumer organizations an insight into how consumers respond to this new phenomenon. Originality/value - It is a report beyond the dominating empirical research contexts of the UK and USA. From a conceptual point of view, the paper adopts a more holistic approach investigating the four major retailer motives simultaneously.
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| 7. |
- Anselmsson, Johan, et al.
(author)
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What successful branding looks like: a managerial perspective
- 2013
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In: British Food Journal. - 0007-070X. ; 115:11, s. 1612-1627
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Journal article (peer-reviewed)abstract
- Purpose - The purpose of this paper is to develop an understanding of the ways in which food companies can work with branding to perform better in the market. The authors achieve this purpose by comparing how different managers of food brands prioritise and evaluate their brands, in relation to a theoretical ideal framework. Design/methodology/approach - A survey of 77 managers of domestic and international brands. Findings - Beliefs and priorities are similar between managers. What differs is how they measure and monitor their brands. Managers of high performing brands, for example, in general measure brand equity to a greater extent than other managers, and they focus significantly more on monitoring typical brand equity elements such as brand awareness, uniqueness, and feelings. Also managers of international brands measure and monitor more intensively than those of domestic brands. Practical implications - Weaker and domestic brands could learn from the better-performing brands, by becoming more oriented towards key brand equity elements when performing monitoring, rather than focusing mainly on perceived quality. Originality/value - A comparative and systematic method that suggests an alternative and analytical approach to strengthening domestic and weaker brands
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| 8. |
- Baourakis, George, et al.
(author)
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The impact of e-commerce on agro-food marketing : The case of agricultural cooperatives, firms and consumers in Crete
- 2002
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In: British Food Journal. - : Emerald. - 0007-070X .- 1758-4108. ; 104:8
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Journal article (peer-reviewed)abstract
- This paper is concerned with the impact of e‐commerce on agro‐food marketing. First, a theoretical framework is specified for the Internet as a marketing tool with emphasis on the agro‐food and organic food sections. Subsequently we present the results of a survey that was conducted in order to investigate how Cretan agricultural cooperatives use or tend to use the business methodology of e‐commerce. Consumers and managers of cooperatives in Crete reveal their expectations from the new technology. From this survey valuable information is gained about the practical relations between e‐commerce and the agro‐food market on the island, and divergence from the theoretical framework is noticed.
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| 9. |
- Bergman, Karolin, 1979-, et al.
(author)
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Stakeholder responses to governmental dietary guidelines : Challenging the status quo, or reinforcing it?
- 2018
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In: British Food Journal. - : Emerald Group Publishing Limited. - 0007-070X .- 1758-4108. ; 120:3, s. 613-624
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Journal article (peer-reviewed)abstract
- PurposeThe purpose of this paper is to explore how stakeholders in the food and nutrition field construct and conceptualise “appropriate” national dietary advice.Design/methodology/approachIn total, 40 voluntarily written stakeholder responses to updated official dietary guidelines in Sweden were analysed thematically. The analysis explored the logics and arguments employed by authorities, interest organisations, industry and private stakeholders in attempting to influence the formulation of dietary guidelines.FindingsTwo main themes were identified: the centrality of anchoring advice scientifically and modes of getting the message across to the public. Stakeholders expressed a view of effective health communication as that which is nutritionally and quantitatively oriented and which optimises individuals’ capacities to take action for their own health. Their responses did not offer alternative framings of how healthy eating could be practiced but rather conveyed an understanding of dietary guidelines as documents that provide simplified answers to complex questions.Practical implicationsPolicymakers should be aware of industrial actors’ potential vested interests and actively seek out other stakeholders representing communities and citizen interests. The next step should be to question the extent to which it is ethical to publish dietary advice that represents a simplified way of conceptualising behavioural change, and thereby places responsibility for health on the individual.Originality/valueThis research provides a stakeholder perspective on the concept of dietary advice and is among the first to investigate referral responses to dietary guidelines.
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| 10. |
- Bergström, Kerstin, 1945, et al.
(author)
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Professional food purchasers' practice in using environmental information
- 2005
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In: British food journal. - : Emerald. - 0007-070X. ; 107:5, s. 306-319
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Journal article (peer-reviewed)abstract
- Food consumption impacts heavily on the environment. It is therefore highly relevant to study food‐purchasing processes and needs for environmental information in the food supply chain. The objective of this article is to report findings from a study identifying practices in using environmental information when making decisions on what food to procure and purchase.Design/methodology/approachUsing a phenomenographic approach, professional purchasing managers at food production companies and wholesalers in public and commercial food services as well as retailing were interviewed with the aim of identifying practices when using environmental information in decisions on what food to procure for purchasing.FindingsThe findings show that purchasers are dependent on corporate policy when it comes to environmental considerations related to food. Purchasers are mainly guided by business parameters with respect to price, quality and service. These factors are given priority over co‐operation along the food supply chain. Such co‐operation has been shown to have the potential to encourage environmentally friendly purchasing decisions.Originality/valueThe study places the issue of the use of and need for environmental information in the food supply chain on the national agenda in Sweden. Thus, the study contributes to increasing the awareness of the importance of professional food purchasers as actors for change towards more environmentally friendly food consumption.
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