| 1. |
- Bai, Wensong, et al.
(author)
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Dual business relationships, opportunity knowledge, and new product development : A study on returnee young ventures
- 2019
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In: Journal of International Marketing. - : Sage Publications. - 1069-031X .- 1547-7215. ; 27:3, s. 26-42
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Journal article (peer-reviewed)abstract
- The effects on innovation of the dual embeddedness of returnee young ventures (RYVs) in both domestic and international networks of relationships and knowledge contexts are important for value creation, growth, and success of these firms and embody a uniqueresearch opportunity. Based on a framework combining a business relationship perspective and the knowledge-based view, we propose that RYVs take advantage of business relationships and opportunity knowledge from both international and domestic markets to nurture their innovation. We test our model on a sample of 200 RYVs in China. The findings reveal that business relationships are essential for acquiring knowledge about technological and business opportunities, although only international opportunity knowledge and domestic business relationships positively influence new product development. In addition, the interaction between international and domestic business relationships constrains firms’ capacity for obtaining international opportunity knowledge. Our study offers insights into how the trade-offs between dual relationships and subsequently sourced knowledge contribute to new product development in emerging markets, and it extends the discussion on the paradox view of business relationships with geographically dispersed actors.
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| 2. |
- Chetty, Sylvie, et al.
(author)
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Opportunity Discovery and Creation as a Duality : Evidence from Small Firms' Foreign Market Entries
- 2018
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In: Journal of International Marketing. - : SAGE Publications. - 1069-031X .- 1547-7215. ; 26:3, s. 70-93
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Journal article (peer-reviewed)abstract
- Little research addresses the likely enabling character of the discovery and creation of opportunities during the internationalization of small firms or how international opportunities are found and constructed during the process of foreign market entry (FME). This article therefore studies how opportunities become connected during small firms' FME. By incorporating the concept of duality, this article conceives of the discovery and creation of opportunity as mutually enabling rather than opposed. From this duality perspective, opportunity discovery and creation facilitate each other during internationalization processes. This case study involves five high-tech Australian firms and 30 FMEs. The findings show that knowledge, networks, and capabilities enable opportunities in the FME context. International opportunities are connected and nested in different levels of generality and specificity. The FME opportunities may be based on opportunity embeddedness, because each opportunity has implications for other opportunities. The findings lead to a model and propositions to explain the relationships between opportunity discovery and creation in FME.
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| 3. |
- Evers, Natasha, 1972-, et al.
(author)
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Stakeholders and Marketing Capabilities in International New Ventures : Evidence from Ireland, Sweden and Denmark
- 2012
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In: Journal of International Marketing. - Chicago : American Marketing Association. - 1069-031X .- 1547-7215. ; 20:4, s. 46-71
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Journal article (peer-reviewed)abstract
- Few studies have examined the dynamic capabilities perspective in the context of international new ventures (INVs) and, in particular, toward their marketing activities. Using a cross-country case approach, this article explores the role of stakeholders in the marketing capability–building processes of INVs in Ireland, Sweden, and Denmark. The study reveals that different stakeholders play a critical role in influencing how INVs build their marketing capabilities to respond effectively to the dynamic nature of international markets in which they operate. The results show that different stakeholder groups (allied, cooperative, neutral, and entrepreneur) can influence the learning processes (single-, double-, and triple-loop) of the firm and can determine the nature of dynamic marketing capabilities (incremental,renewing, and regenerative) needed to create and sustain international competitive advantage. Furthermore, “effectuation logic” can explain how entrepreneurs manage and leverage stakeholder relationships in marketing capability processes to cocreate value for the firm. By incorporating dynamic capabilities, stakeholder, and learning theories, this study offers a dynamic, process-oriented model for INV research and provides much-needed qualitative insights into the dynamic capabilities theory of the firm. © 2012, American Marketing Association.
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| 4. |
- Hadjikhani, A, et al.
(author)
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Facing foreign market turbulence: Three Swedish multinationals in Iran
- 1996
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In: JOURNAL OF INTERNATIONAL MARKETING. - 1069-031X. ; 4:4, s. 53-74
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Journal article (other academic/artistic)abstract
- While foreign market entry and expansion has attracted much international business research, few have studied the contraction of foreign market operations and exit from foreign markets when MNCs face market turbulence and decline. This article uses a proc
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| 5. |
- Hilmersson, Mikael, et al.
(author)
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Reducing Uncertainty in the Emerging Market Entry Process : On the Relationship Among International Experiential Knowledge, Institutional Distance, and Uncertainty
- 2012
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In: Journal of International Marketing. - 1069-031X .- 1547-7215. ; 20:4, s. 96-110
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Journal article (peer-reviewed)abstract
- In three institutional environments, this study examines the uncertainty-reducing effects of experiential knowledge of varying specificity in the market entry process. The goal of the study is to answer the research question: What is the uncertainty-reducing effect of experiential knowledge of varying specificity in markets with different institutional distances from a firm's home base? The authors develop a theoretical model using the most recent developments in internationalization process theory. They test the model with a data set collected on-site at 203 small and medium-sized enterprises with entry experience into the new Eastern European Union member-states, Russia and China. The analysis shows no support for the claim that internationalization knowledge reduces uncertainty in the market entry process. Rather, the analysis reveals that societal knowledge of the entering firm has an uncertainty-reducing effect in markets that are relatively less distant from its home market. The analysis also shows that international experiential knowledge of high specificity, an important type of marketing knowledge, provides the greatest uncertainty-reducing effect.
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| 6. |
- Hilmersson, Mikael, 1981, et al.
(author)
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Time, Temporality, and Internationalization : The Relationships among Point in Time, Time to, and Speed of International Expansion
- 2017
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In: Journal of International Marketing. - : SAGE Publications. - 1069-031X .- 1547-7215. ; 25:1, s. 22-45
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Journal article (peer-reviewed)abstract
- Speed of internationalization is a multidimensional concept with performance consequences, but little is known about the interrelatedness between different time-related concepts. The authors address this deficiency by developing three hypotheses, which are confronted with a dataset collected on-site at 203 SMEs. The analysis reveals that (i) the longer the time to internationalization, the lower the speed of international expansion, (ii) the earlier the point in time of start of internationalization, the lower the speed of international expansion, and (iii) there is an antagonistic interaction effect revealing that the negative effect on the speed of international expansion caused by a longer time to internationalization is moderated by the point in time of internationalization start. The study contributes to theory by examining the interrelatedness between temporal concepts in the internationalization literature and by showing how the underlying mechanisms influencing internationalization speed changes over time. For managers, insights into the importance of time and temporality for successful international expansion are provided.
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| 7. |
- Hult, G.T.M, et al.
(author)
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What Drives Performance in Globally Focused Marketing Organizations? A Three-Country Study
- 2007
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In: Journal of International Marketing. - : SAGE Publications. - 1069-031X .- 1547-7215. ; 15:2, s. 58-85
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Journal article (peer-reviewed)abstract
- In marketing, compared with other organizational dimensions such as leadership, culture, structure, and processes, relatively scant attention has been devoted to the effect of strategy on firm performance, especially in the global context. Rapid globalization of markets, along with ever-increasing dynamic demands on the marketing organization, necessitates a new examination. This article reports on a study that examines the role of strategy and other organizational forces on the performance of globally focused marketing organizations headquartered in Norway, Sweden, and the United States. The general findings indicate that (1) the constructs of leadership, strategy, and culture precede the globally focused marketing organization's structure; (2) strategy precedes structure; and (3) organizational structure and processes influence marketing and financial performance. Many relationships appear to be consistent across countries, and some are uniquely tied to the home-country markets.
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| 8. |
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| 9. |
- Najafi-Tavani, Zhaleh, et al.
(author)
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Subsidiary Knowledge Development in Knowledge-Intensive Business Services : A Configuration Approach
- 2015
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In: Journal of International Marketing. - : SAGE Publications. - 1069-031X .- 1547-7215. ; 23:4, s. 22-43
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Journal article (peer-reviewed)abstract
- The international marketing literature has suggested that the characteristics of the subsidiary-headquarters relationship play an important role insubsidiary knowledge development within the field of multinational corporations. However, few studies have examined the association between thesubsidiary-headquarters relationship and the subsidiary strategic role and its effects on subsidiary knowledge development. In this article, the authors first examine the effect of four subsidiary-headquarters relational characteristics (socialization mechanisms, autonomy, shared values, and internal embeddedness) on subsidiary knowledge development. Then, building on configuration theory, the authors employ two perspectives of fit (moderation and profile deviation) to investigate the impact of fit between strategy and relational characteristics and examine their effects on subsidiary knowledgedevelopment. Using data from 184 U.K. foreign-owned subsidiaries operating in the knowledge-intensive business services sector, the authors confirm that internal embeddedness, socialization mechanisms, and autonomy are positively related to subsidiary knowledge development. Furthermore, the findings support the moderation and profile deviation perspectives and indicate that aligning the subsidiary's strategic role with relational characteristics can lead to superior knowledge development.
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| 10. |
- Verhoef, Peter, et al.
(author)
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A Cross-National Investigation into the Marketing Department’s Influence within the Firm: Towards Initial Empirical Generalizations
- 2011
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In: Journal of International Marketing. - : SAGE Publications. - 1069-031X .- 1547-7215. ; 19:3, s. 59-86
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Journal article (peer-reviewed)abstract
- This study of the influence of the marketing department (MD), as well as its relationship with firm performance, includes seven industrialized countries and aims to generalize the conceptual model presented by Verhoef and Leeflang (2009). This investigation considers the antecedents of perceived MD influence, top management respect for the MD, and MD decision influence, as well as the relationships of these three influence variables with market orientation (MO) and business performance (BP). Meta-analytic procedures reveal initial empirical generalizations: Accountability, MD innovativeness, and the customer connection capabilities of the MD relate consistently to all three studied MD influence measures. The generalization also shows that MD influence contributes to BP indirectly through its positive relation- ship with MO and directly through its positive direct relationship with BP.
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