| 1. |
- Aarsand, Pål, et al.
(författare)
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Appropriation through guided participation : Media literacy activities in children's everyday lives
- 2016
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Ingår i: Discourse, Context & Media. - : Elsevier BV. - 2211-6958 .- 2211-6966. ; 12, s. 20-31
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Tidskriftsartikel (refereegranskat)abstract
- This article explores media literacy practices in children’s everyday lives and some of the ways in which young children appropriate basic media literacy skills through guided participation in situated activities. Building on an ethnomethodological perspective, the analyses are based on video recordings documenting the activities in which four target children, aged 6-7 years old, participated at home and in school. Through the detailed analysis of two mundane media literacy activities – online calling and word processing – similarities and differences in media usage within and out-of-school are examined. It is shown how children’s media literacy activities encompass verbal, embodied and social competencies that are made relevant, and thus accessible for learning, in interaction between the adults and children in the form of norms and guidelines for what constitutes knowledgeable participation in media literacy activities, and that are appropriated and reactualized by the children in interaction with their peers. The findings show how the participants coordinate their actions on and in front of the screen and where spatiality and temporality are oriented to as crucial aspects of the organization of the activities. Moreover, it is demonstrated how old and new technologies are linked together in culturally and historically embedded conceptualizations of literacy.
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| 2. |
- Andersson, Helen, 1968-
(författare)
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Nature, nationalism and neoliberalism on food packaging : The case of Sweden
- 2020
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Ingår i: Discourse, Context & Media. - : Elsevier. - 2211-6958 .- 2211-6966. ; 34
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Tidskriftsartikel (refereegranskat)abstract
- Scholars have shown that representations of nature are common on food packaging, often to sell products that are far from natural. They have also shown that brands can add value to products using nationalist messages. However, much less research has gone into how these representations take form in specific national settings. In this article, using multimodal critical discourse analysis, I investigate a sample of Swedish food packaging, and show how the nature represented evokes associations established systematically by governments building up nationalist imagery associated with social democracy, openness, freedom, responsibility, equality and fairness. I argue that at a time when Sweden is moving to the right politically, becoming a model neoliberal society, such representations, used for marketing purposes, help communicate a banal sense that Sweden is very much as it always has been.
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| 3. |
- Andersson, Marta, 1973-
(författare)
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Multimodal expression of impoliteness in YouTube reaction videos to transgender activism
- 2024
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Ingår i: Discourse, Context & Media. - : Elsevier. - 2211-6958 .- 2211-6966. ; 58
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Tidskriftsartikel (refereegranskat)abstract
- This study examines the genre of YouTube reaction videos as a distinct form of cultural production and social influence in online communication. Despite its prevalence and popularity, the genre has received limited scholarly attention, particularly with regard to reactions to ideological activism. This paper aims to fill this gap by conducting a social semiotic discourse analysis of videos reviewing the activism of transgender community on TikTok. The analysis demonstrates how intersecting non-verbal and technologically enabled modes, such as gaze, gestures, facial expressions, and various audio-visual effects, contribute to the expression of impoliteness arising from a sense of superiority over the target, shared with non-targeted viewers. Overall, the paper provides insights into the dynamics of online culture wars and the multimodal manifestations of impoliteness in contemporary social media discourse.
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| 4. |
- Beers Fägersten, Kristy, 1968-
(författare)
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The role of swearing in creating an online persona : The case of YouTuber PewDiePie
- 2017
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Ingår i: Discourse, Context & Media. - : Elsevier. - 2211-6958 .- 2211-6966. ; 18, s. 1-10
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Tidskriftsartikel (refereegranskat)abstract
- This article is an investigation of the use of English-language swear words by Swedish, non-native speaker PewDiePie in the context of self-recorded, Let’s Play horror videos uploaded to the video-sharing website, YouTube. Situating PewDiePie within the greater media landscape to establish both his success and notoriety, this article addresses the local interpretation of the globalization of English and the use of English swear words in Swedish media. The practice of swearing in the gaming context is discussed, and swearing instances in a selection of three of PewDiePie’s horror game videos are analyzed. The article puts forth the argument that the use of English swear words contributes to the performance of PewDiePie as a specific, online persona, one that is both in line with the context of video gaming and conducive to a para-social relationship, allowing PewDiePie to achieve the overall goals of communicating with his viewers as peers and reducing the social distance between them. The article concludes that PewDiePie’s practice of social swearing not only simulates casual conversation between friends, but actively reduces social distance, creates the illusion of intimacy, and contributes to his unprecedented success on YouTube.
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| 5. |
- Blomberg, Helena
(författare)
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Nurses' blogs as part of a political process - Professional identity as a rhetorical resource for negotiating responsibility and blame
- 2016
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Ingår i: Discourse, Context & Media. - : Elsevier BV. - 2211-6958 .- 2211-6966. ; 13, s. 82-88
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Tidskriftsartikel (refereegranskat)abstract
- The working conditions of nurses in the Swedish healthcare system are often debated in the news media, where the various stakeholders' (nurses, union, politicians and healthcare managers) versions of events are laid out. By using social media, nurses can participate in the debate and in a political process by drawing on narrative elements as responses to politicians' and healthcare managers' neglect of the nurses' situations. This article reports on a study of 50 topic driven blogs written by nurses from 2013 to 2015 and published on the website of a union magazine for healthcare professionals. Departing from a discursive narrative approach, the aim of the study is to analyse how the nurses narrate their working conditions and what they convey. The study shows that the bloggers create a we-ness by constructing and displaying their professional identity, illustrating unfair working conditions, conveying criticism and negotiating responsibility and blame. Addressing other nurses, the bloggers presume that others in the profession experience similar things in their workplaces and thereby encourage them to take action and make the injustices known. In order to gain credibility for the reported events and the relations, rhetorical resources such as factual accounts, categories, pronouns and a media discourse are used. The media discourse that is (re)produced in the blogs and elsewhere may result in nurses being trapped in their way of talking about their working situation, normalising it and having difficulty finding solutions.
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| 6. |
- Camauër, Leonor, 1949-
(författare)
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Denigrating and being denigrated for a higher end : Constructing ordinary expertise through supportive and belligerent talk
- 2016
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Ingår i: Discourse, Context & Media. - : Elsevier. - 2211-6958 .- 2211-6966. ; 13:Part A, s. 4-10
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Tidskriftsartikel (refereegranskat)abstract
- This article explores the construction of ordinary expertise as a joint venture between experts and advisees in a Swedish makeover television show aired since 2006, Lyxfällan (Eng. The Luxury Trap). This show is also an exponent of belligerent broadcasting (Higgins et al., 2011) and circulates a discourse of consumption which promotes an individualistic consumer ideal.Drawing on methodological approaches from studies of broadcast talk as talk-in-interaction and multimodal discourse analysis, the article examines the ways in which performances by advisers, advisees and an unseen narrator are made to work together to construct ordinary expertise. The analysis reveals that Lyxfällan’s construction of ordinary expertise heavily relies upon advisers and advisees both following and breaking the general norms of ordinary conversations and the sociability of broadcast talk (Scannell, 1996), as well as the more specific conventions of the participation framework (Thornborrow, 2015) of exchanges between advisers and advisees.
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| 7. |
- Chen, Ariel, 1987-, et al.
(författare)
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The making of healthy and moral snacks : A multimodal critical discourse analysis of corporate storytelling
- 2019
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Ingår i: Discourse, Context & Media. - : Elsevier. - 2211-6958 .- 2211-6966. ; 32
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Tidskriftsartikel (refereegranskat)abstract
- This paper examines how snack brands represent themselves as producers of healthy food through corporatestories on their websites. The increased emphasis on health in ‘‘the new public health era” has createda market for products promoted as healthy or with some kind of wellbeing association. Riding onthis trend, many companies have emerged and positioned themselves as providing good food options.Employing the theory of social semiotics and using multimodal critical discourse analysis, we ask the following questions: How do these companies use corporate stories to make themselves appear as a better alternative than their competitors? How do they make their products appear healthy and attractive to consumers? And how can this kind of marketing help consumers choose healthier products? The analysis of 22 corporate stories of healthy snack companies shows that healthy eating is colonized by a moral discourse for marketing and branding purposes. Furthermore, the health qualities these companies claim to have are abstract, symbolic, and commercialized. We argue that these corporate stories provide no meaningful indication as to the healthiness of these products and can mislead consumers to consume less healthy food while having the intention to eat healthily.
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| 8. |
- Eriksson, Göran, 1964-, et al.
(författare)
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Discourses of 'Good food' : The commercialization of healthy and ethical eating
- 2020
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Ingår i: Discourse, Context & Media. - : Elsevier. - 2211-6958 .- 2211-6966. ; 33, s. 1-7
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Tidskriftsartikel (refereegranskat)abstract
- In many societies, governments have become concerned about diet related illnesses and the huge economic costs of managing them, disseminating information about things like eating, balanced diets and the foods we should avoid in excess. At the same time in our shops and cafes there have been a proliferation of products which carry possibilities for making more healthy choices. Yet research shows that the health-related properties these products offer are largely contradictory, confusing and more about market buzzwords than actual healthy food. And such healthy choices have tended to blur and merge with notions of ethical and moral shopping. In this introduction to a collection of articles on the discourses of good food, we look at some of the research on ‘good food’ showing exactly what a multimodal critical discourse perspective can contribute to the field. We show that closer analysis of product packaging, marketing, cook books, media reports and policy documents can help us to understand how commercial forces are colonizing and shaping our ideas of what it means to be healthy and also to act as good citizens.
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| 9. |
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| 10. |
- Eriksson, Göran, 1964-
(författare)
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The ‘ordinary-ization’ of televised cooking expertise : A historical study of cooking instruction programmes on Swedish television
- 2016
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Ingår i: Discourse, Context & Media. - : Elsevier. - 2211-6958 .- 2211-6966. ; 13, s. 29-39
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Tidskriftsartikel (refereegranskat)abstract
- Taking a historical perspective (1982–2005) and using a multimodal discourse analysis, this paper explores the performance of ordinary expertise in Swedish cookery programmes. In particular it explores the changing forms of audience address in one particular format, called the novice format, which is crucial to understanding the history of Swedish cookery programmes. Typically this format involves two participants: a presenter who plays the role of a novice cook, posing questions about the ongoing preparation of dishes; and a chef who carries out the cooking, providing expert advice by responding to the questions asked. The analysis shows that over time the performance of expertise goes from taking the form of conversational coaching, to being enacted through small talk, to finally arising through the simulation of an interactional give-and-take between the expert and the viewers. When it comes to the ordinariness of ordinary expertise, this development is paradoxical. In the later series of programmes, when the chef appears more like an ordinary guy, the distance between the expert chef and the viewers is reduced. But at the same time the cooking is decoupled from routines associated with work and domestic chores, and in this sense is becoming less tied to everyday life and more escapist in character.
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