| 1. |
- Cassinger, Cecilia, et al.
(author)
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Spaces of identity in the city : Embracing the contradictions
- 2017
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In: Inclusive place branding : Critical Perspectives on Theory and Practice - Critical Perspectives on Theory and Practice. - 9781317216728 - 9781138659247 ; , s. 70-81
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Book chapter (peer-reviewed)abstract
- Several studies demonstrate the value of residents’ voices in the place branding process, however, relatively little is known about how residents experience participating in place branding campaigns and the consequences for place identity. This chapter explores the question of whether participatory branding initiatives could potentially lead to more inclusionary representational spaces in the city. Knowledge about how such spaces are produced can inform the maintenance of place brand on the strategic level and how it may include the needs of the local community. The study shows that contradictions within spaces could be useful to preserve on a strategic level in order to increase the awareness of marginalized interest in the city’s identity. Contradictions highlight asymmetries in power relations between groups and interests in the city and are difficult to resolve, thus they create ambiguous spaces in which the place identity is continuously reworked and negotiated.
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| 2. |
- Gromark, Johan
(author)
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Stockholm the narcissistic capital of sweden
- 2017
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In: Inclusive Place Branding : Critical Perspectives in Theory and Practice - Critical Perspectives in Theory and Practice. - Abingdon, Oxon ; New York, NY : Routledge, 2018. : Routledge. - 9781317216728 - 9781138659247 ; , s. 126-140
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Book chapter (peer-reviewed)abstract
- Since 2005, a Stockholm-based place branding network has tried to convince the world that Stockholm is the Capital of Scandinavia. Not surprisingly, the brand has been subject to massive criticism from its Scandinavian neighbours, but also internally from within the Stockholm region. Instead of listening to this critique, however, the network continues with its deceitful activities and retains its grandiose fantasies about the success of the brand. This case illustrates a brand orientation that may stimulate arrogance, inhibit learning and impair relationships. The analysis is guided by theories on organizational narcissism that can help us understand the antagonistic, aggressive and monological form of projective brand orientation displayed by this place branding network. The author instead suggests that a relational brand orientation, which emphasizes relationships, interactions and dialogues with multiple stakeholders (multilogues), is better suited for place brand management.
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