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Search: WFRF:(Keitzmann Jan H.)

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1.
  • Farshid, Mana, et al. (author)
  • Go boldly! : Explore augmented reality (AR), virtual reality (VR), and mixed reality (MR) for business
  • 2018
  • In: Business Horizons. - : Elsevier. - 0007-6813 .- 1873-6068. ; 61:5, s. 657-663
  • Journal article (peer-reviewed)abstract
    • It is not surprising that managers find it hard to distinguish similar-sounding, IT-based concepts such as augmented reality and virtual reality. To many, all of these constructs mean nearly the same and, as a result, the terms are often used interchangeably. This confusion holds back those eager to explore the different opportunities these new technologies present. This Executive Digest presents six different types of reality and virtual reality—(1) reality, (2) augmented reality, (3) virtual reality, (4) mixed reality, (5) augmented virtuality, and (6) virtuality—as part of our actual reality/virtual reality continuum. We then illustrate their differences using a common example and outline business applications for each type
  •  
2.
  • Prpic, John, et al. (author)
  • Crowd Science : Research on IT-Mediated Crowds
  • 2017
  • In: Proceedings of the 50th Hawaii International Conference on System Sciences 2017. - : University of Hawai'i at Manoa. - 9780998133102 ; , s. 4308-4313
  • Conference paper (peer-reviewed)
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  • Result 1-2 of 2
Type of publication
conference paper (1)
journal article (1)
Type of content
peer-reviewed (2)
Author/Editor
Keitzmann, Jan H. (2)
Farshid, Mana (1)
Paschen, Jeannette (1)
Eriksson, Theresa (1)
Prpic, John (1)
University
Luleå University of Technology (2)
Royal Institute of Technology (1)
Language
English (2)
Research subject (UKÄ/SCB)
Social Sciences (2)

Year

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