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- Kleberg, Madeleine, 1942-
(author)
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Feminism och genus i svensk medieforskning
- 2003
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In: Kvinnovetenskaplig tidskrift. - Göteborg : Göteborgs universitet. - 0348-8365. ; :2, s. 7-28
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Journal article (peer-reviewed)abstract
- This article is an overview of feminist or gender perspectives within Swedish media research during the 1990's. Books and contributions to anthologies are described and the research sorted into two categories, popular culture within media and journalism. Although this categorisation is to be questioned due to blurred boundaries of fact and fiction in media, it is useful in an overview in order to avoid the risk of neglecting one or the other field. One can conclude that feministic or gender oriented research about popular culture in the media is mostly dealing with the content and questions of gender constructions, especially representation of women, but there is also an increasing interest for male constructions including representation of relations between women and men. There is a claim for not talking of the existence of one woman voice but instead of a manifold of women's voices. Little is to be found regarding the reception of popular culture and even less regarding conditions of production. The research about journalism is more oriented towards texts by women journalists and often historically oriented. Here questions of gender constructions are not salient and to some degree this can be understand by the unwillingness to let journalistic products be analysed as constructions. Nethertheless one of the most remarkable features of the feminist media research in Sweden during the 90's has been to identify and make visible (and readable) women journalists from the early part of the last century. Media and communication studies as a discipline was established at the Swedish universities around 1990. As a new academic field it should be expected to be free of old traditional bonds, but gender and feministic aspects within media research constitutes less than 10 percent of the total registered media research.
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| 5. |
- Kleberg, Madeleine, 1942-
(author)
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MacBride revisited - internationella mediefrågor då och nu
- 2010
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In: Norden och världen. Perspektiv från forskningen om medier och kommunikation. - Göteborg : institutionen för journalistik, medier och kommunikation, Göteborgs universitet. ; , s. 281-290
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Book chapter (other academic/artistic)
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| 6. |
- Kleberg, Madeleine, 1942-
(author)
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Skötsam kvinnosyn : hem- och familjereportage i svensk TV åren 1956-1969
- 1999
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Doctoral thesis (other academic/artistic)abstract
- Television established itself in Swedish households at about the same time as Swedish women began to abandon the role of housewife in favour of work outside the home. Regular television transmissions started in1956; until late 1969, Sweden had only one channel. This is also the period of most rapid economic growth in modern Swedish history. Parliament debated about whether to satisfy manpower needs by importing labour or by drawing on the nation's so-called "labour reserve", i.e., bringing Sweden's housewives into the labour market. The present dissertation aims, in the dual perspective of women's history and media history, to cast light on how television programmes contributed to public perceptions of gender, and of married women in particular.Over seventy programmes that explicitly raised issues relating to married women's conditions in the home and in working life were produced between 1956 and 1969. Most of these were produced by the "Home and Family" desk within the Public Affairs Department of the television company.These programmes are analysed in the light of feminist theory concerning perceptions of the similarity or dissimilarity of the sexes, of the relationship of the home and domestic life to the rest of society, and of the demarcation of the private and public spheres. In terms of media theory, the point of departure is constructionist in the sense that programme output as such is conceived of as an artefact, and the programmes as a discourse. The choice of narrative technique is related to the thematic content, which in turn is considered in relation to other contemporary discussions of women's conditions.Common to all the programmes, whether they dealt with the family and the home or with working life, is a basic distinction between the spheres of responsibility of married women and men, respectively. Should women choose to take employment outside the home, it would have to be done within the existing socio-economic framework, and without shirking their prime responsibility for managing the home and caring for the children. This "ideology of conscientiousness" may be seen as a strategy that enabled television to deal with married women's employment outside the home-then a highly controversial issue-in the first place. Toward the end of the period of study, the production unit's focus shifted increasingly to consumer issues, in relation to which class issues supplanted issues of gender.
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