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Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century
- 2023. - 1
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Editorial collection (peer-reviewed)abstract
- This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.
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Dietary reforms in the Baltic and East Central Europe, ca 1850–1950
- 2022
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Editorial collection (peer-reviewed)abstract
- In this special section, the histories of dietary reform have been approached and explored from different perspectives. The essays weave together threads of the history of dietary advice and nutritional standards with social history, women’s history and food history, covering the elements of life reform and women’s movements, the establishment of communist food ideology, the development of modern food safety and food security, etc. Three peer-reviewed articles focusing on the case studies of Estonia, Bulgaria and the Russian empire are built on previously untapped sources and offer original perspectives on the topic. As the contributions suggest, the entangled histories of dietary reform efforts proved to be a valuable and novel prism through which to study the region and the history of Europe in general.
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- Eriksroed-Burger, M., et al.
(author)
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Preface
- 2023
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In: Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century. - : Springer. - 9783031202049 ; , s. v-vi
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Book chapter (peer-reviewed)
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| 5. |
- Malitska, Julia, et al.
(author)
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Consuming and Advertising in Eastern Europe and Russia in the Twentieth Century : Introductory Remarks
- 2023. - 1
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In: Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century. - Cham : Palgrave Macmillan. - 9783031202032 - 9783031202049 ; , s. 3-29
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Book chapter (peer-reviewed)abstract
- Acknowledging that Eastern European and Russian consumerism not only adopted and aligned Western attitudes, but also developed own ways of negotiating consumption and through that their own lifestyle in modernity, the chapter launches the conceptual framework of Consuming and Advertising by deconstructing prevalent images of nearly non-existent consumerism there. By the turn to twentieth century, different consumption patterns were negotiated differently across these societies, even if products were similar. The establishment of Soviet power can be outlined as an anti-consumerism project, but particular socialist forms of consumption and advertisements emerged, spreading the image of the “socialist world” and socialist ideas of consuming and advertising. These forms deeply shaped everyday life, since consumer goods were considered by the people as the most important part of the promised “good life”, consumption and advertisement were instrumentalized to proof that promise. Hence, the chapter considers consumption as a cultural practice that reflects values and norms, but also political attitudes, and tool of soft power, while advertisements want to trigger the desires of the consumers. Both consumption and advertisement represent and trigger habitus and self-perception in a society and were used to mobilize the population in favor of the state and nation.
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- Malitska, Julia
(author)
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In the Forge of Empire : Legal Order, Colonists, and Marriage in the Nineteenth-century Northern Black Sea Steppe
- 2018
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In: New Perspectives on the History of Gender and Empire. - London : Bloomsbury Academic. - 9781350056312 ; , s. 59-84
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Book chapter (peer-reviewed)abstract
- New Perspectives on the History of Gender and Empire extends our understanding of the gendered workings of empires, colonialism and imperialism, taking up recent impulses from gender history, new imperial history and global history. The authors apply new theoretical and methodological approaches to historical case studies around the globe in order to redefine the complex relationship between gender and empire. The chapters deal not only with 'typical' colonial empires like the British Empire, but also with those less well-studied, such as the German, Russian, Italian and U.S. empires. They focus on various imperial formations, from colonies in Africa or Asia to settler colonial settings like Australia, New Zealand and South Africa, to imperial peripheries like the Dodecanese or the Black Sea Steppe. The book deals with key themes such as intimacy, sexuality and female education, as well as exploring new aspects like the complex marriage regimes some empires developed or the so-called 'servant debates'. It also presents several ways in which imperial formations were structured by gender and other categories like race, class, caste, sexuality, religion, and citizenship. Offering new reflections on the intimate and personal aspects of gender in imperial activities and relationships, this is an important volume for students and scholars of gender studies and imperial and colonial history.
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| 9. |
- Malitska, Julia
(author)
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Linking Gender and Food in the Late Soviet Context: Narratives, Discources, Representations : Review on Seasoned Socialism: Gender and Food in Late Soviet Everyday Life, ed. by A.Lakhtikova, A.Brintlinger, and I.Glushchenko. Bloomington, Indiana: Indiana University Press, 2019, 396 p.
- 2019
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In: Baltic Worlds. - : Södertörns högskola. - 2000-2955 .- 2001-7308. ; 12:3, s. 104-108
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Review (other academic/artistic)
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| 10. |
- Malitska, Julia
(author)
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Meat and the City in the Late Russian Empire : Dietary Reform and Vegetarian Activism in Odessa, 1890s-1910s
- 2020
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In: Baltic Worlds. - Huddinge : Södertörns högskola. - 2000-2955 .- 2001-7308. ; :2-3, s. 4-24
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Journal article (peer-reviewed)abstract
- Unlike British or American vegetarian movements which arose during the 19th century, organized vegetarianism did not emerge in the Russian empire until the turn of the century. By the 1910s, a network of vegetarian circles flourished across the empire. Odessa presents a fascinating case study for examining dietary reform and vegetarianism. Using diverse sources, the article explores the evolution and implementation of grassroot vegetarian activism in the city of Odessa by focusing on its institutionalization and infrastructure, as well as on ideas, practices and activists. It scrutinizes the motives that guided actions, unfolds alliances and challenges that arose, and how these played out in practice, and identifies popularization strategies for vegetarian ideas, and forms of vegetarian consumption. The study sheds light on an unknown page of the history of Odessa and the Black Sea Region, as well as enriching existing knowledge of the histories of imperial and European borderlands.
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