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1.
  • Boele, H J, et al. (author)
  • Accessible and reliable neurometric testing in humans using a smartphone platform
  • 2023
  • In: Scientific Reports. - 2045-2322. ; 13:1
  • Journal article (peer-reviewed)abstract
    • Tests of human brain circuit function typically require fixed equipment in lab environments. We have developed a smartphone-based platform for neurometric testing. This platform, which uses AI models like computer vision, is optimized for at-home use and produces reproducible, robust results on a battery of tests, including eyeblink conditioning, prepulse inhibition of acoustic startle response, and startle habituation. This approach provides a scalable, universal resource for quantitative assays of central nervous system function.
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4.
  • Grewal, Dhruv, et al. (author)
  • Enhancing Customer Engagement Through Consciousness
  • 2017
  • In: Journal of Retailing. - : Elsevier. - 0022-4359. ; 93:1, s. 55-64
  • Journal article (peer-reviewed)abstract
    • Firms and academics recognize the importance of creating an engaged customer base, though an in-depth understanding of how to achieve it is limited. This article proposes that firms that use consciousness as a foundational philosophy can create a more engaging and meaningful customer experience. A retailer or service provider with foundations in consciousness has a higher purpose and values that get espoused and fulfilled throughout the organization, working in a way to optimize benefits to its multiple stakeholders (investors, employees, customers, suppliers, the environment, the community). Building on these foundations, retailers can achieve deeper engagement with customers, deliver outstanding customer experiences, create emotional connections with customers, and establish a shared identity based on a clear purpose and values.
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