| 1. |
- Dahlén, Micael, et al.
(author)
-
Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads?: Why Advertisers Should Consider Consumers' Physical Activity when Planning Ad Campaigns
- 2020
-
In: Journal of Advertising Research. - : World Advertising Research Center. - 1740-1909 .- 0021-8499. ; 60:4, s. 417-425
-
Journal article (peer-reviewed)abstract
- People increasingly are in motion when exposed to advertising, which begs the question, “Are moving consumers more influenced by advertising?” This article builds on grounded cognition—the premise that the body influences the brain—to show that physical activity has positive effects on attitudes and intentions toward an advertisement and a brand. Prompted by movement (e.g., exercise), these effects are caused by an increased state of physical arousal. This phenomenon is accentuated when the advertisement is less related to the arousing context, because people are not reminded of the source of the arousal. Implications for researchers and advertisers are discussed.
|
|
| 2. |
- Dahlén, Micael, et al.
(author)
-
An Infectious Silver Lining: Is There a Positive Relationship Between Recovering From a COVID Infection and Psychological Richness of Life?
- 2022
-
In: Frontiers in Psychology. - : Frontiers Media S.A.. - 1664-1078 .- 1664-1078. ; 13
-
Journal article (peer-reviewed)abstract
- This paper draws from the recent literature on psychological richness of life (PRL), conceptualized as a third dimension of a good life which would be particularly desirable when happiness or meaning in life cannot be satisfactory attained, to investigate whether recovering from a COVID infection could be associated with PRL. We hypothesize that people who have recovered from being infected by the virus rate their PRL higher than those who have not been infected. Two cross-sectional studies (n = 937, and n = 1,012) support the hypothesis, and also found that people who recovered from a COVID infection were less prone to want to delete the pandemic time period from their life line and reported lower levels of death anxiety. The findings have implications for coping both on a societal and individual level, by changing perspectives and valuing the richness of positive as well as negative experiences, as well as counteracting repetitiveness and tedium and stimulating new experiences and reflection. The findings also have implications for future research on well-being, which could be informed by expanding the perspective from living well to a life well-lived, and future research on PRL and coping in terms of investigating causalities and interaction effects.
|
|
| 3. |
- Dahlén, Micael, et al.
(author)
-
Changes in Physical Activity Are Associated with Corresponding Changes in Psychological Well-Being : A Pandemic Case Study
- 2021
-
In: International Journal of Environmental Research and Public Health. - : MDPI AG. - 1660-4601 .- 1661-7827. ; 20, s. 1-9
-
Journal article (peer-reviewed)abstract
- Societal crises and personal challenges are often followed by substantial changes in physicalactivity. Is there a link between such changes and psychological well-being? Seeking to answerthis question, we conducted a correlational study on a representative sample in Sweden during thefirst year of the COVID-19 pandemic (N = 1035). About 49% of the sample had decreased theirphysical activity compared to their self-reported activity level prior to the pandemic, whereas 32%had increased it. The results showed a positive and robust association between changes in dailyactivity level and corresponding changes in psychological well-being. Specifically, individuals whohad reduced their physical activity over the last year reported lower life satisfaction than before, andindividuals who had increased their physical activity reported higher life satisfaction than before.The amount of complete physical inactivity (sitting) showed a similar pattern as the exercise data,meaning that individuals who reported increasing inactivity per day also reported a greater declinein life satisfaction. Additional analyses showed that the association between daily activity level andlife satisfaction was somewhat stronger for men than for women, but there was no difference whencomparing individual versus organized activities. The current study was based on a cross-sectionaldesign, measuring self-reported change over time. Recent work from other research teams have usedlongitudinal data and experience-sampling in different settings, finding similar results. We concludethat there is good reason to recommend physical exercise as a coping strategy in difficult times.
|
|
| 4. |
|
|
| 5. |
|
|
| 6. |
- Dahlen, Micael, et al.
(author)
-
Individuals’ Assessments of Their Own Wellbeing, Subjective Welfare, and Good Life: Four Exploratory Studies
- 2022
-
In: International Journal of Environmental Research and Public Health. - : MDPI. - 1660-4601 .- 1661-7827. ; 19:19
-
Journal article (other academic/artistic)abstract
- This paper reports on four exploratory online studies of how wellbeing and welfare are valued and perceived from a subjective, individual perspective. Study 1 (n= 707) compares individuals’ subjective ratings and correlations of the importance of the three wellbeing dimensions happiness, meaning in life, and a psychologically rich life, as well as their welfare. Study 2 (n= 679) factor-analyses the same four (five-item) wellbeing and subjective welfare constructs. Study 3 (n= 710) gauges how individuals’ global assessments of the three dimensions of wellbeing and of subjective welfare contribute to their assessments of living a good life, using stepwise regression analysis. Study 4 (n= 663) replicates the stepwise regression analysis with global measures of relative, rather than absolute, wellbeing and subjective welfare.
|
|
| 7. |
|
|
| 8. |
- Dahlén, Micael, et al.
(author)
-
Sifferdjur : hur siffrorna styr våra liv
- 2021
-
Book (other academic/artistic)abstract
- I SIFFERDJUR visar Micael Dahlen och Helge Thorbjørnsen med ny, banbrytande och ibland skrämmande forskning hur siffrorna styr hur vi tänker, känner och mår. När gör siffrorna oss starkare? När lurar de oss? Och när förvandlar de oss till självupptagna tölpar som snor kopieringspapper på jobbet? Den här boken väcker oss ur sifferpsykosen och låter oss ta tillbaka makten över siffrorna i våra liv.
|
|
| 9. |
- Dahlén, Micael, et al.
(author)
-
The comeback effect : How happy are people who have recovered from a COVID-19 infection?
- 2022
-
In: International Journal of Wellbeing. - : International Journal of Wellbeing. - 1179-8602. ; 12:2, s. 114-133
-
Journal article (peer-reviewed)abstract
- There is already a large body of research on the dramatic negative effects of COVID-19 on peoples’ mental and physical health. Millions of people have died, and the pandemic has negatively influenced the lives of billions of people. Luckily however, the vast majority of people infected with the virus, recovers. The happiness and wellbeing of these people have not been extensively studied. In the current paper, we ask the question: Are people who have recovered from a COVID-19 infection happier than those who have not been infected at all? Building on previous research on hedonic adaptation and counterfactual thinking, we hypothesize, and find, that those who have had an infection appear slightly happier than others. The study relies on two surveys conducted in Sweden during the pandemic in 2020 (n=1029) and 2021 (n=1788).
|
|
| 10. |
- Dahlén, Micael, et al.
(author)
-
The Effect of New Product Preannouncements on the Evaluation of Other Brand Products
- 2016
-
In: Journal of Product Innovation Management. - : Wiley: 24 months. - 1540-5885 .- 0737-6782. ; 33:3, s. 342-355
-
Journal article (peer-reviewed)abstract
- Some firms preannounce new products long before they are actually available on the market. Previous research has investigated the effects of such new product preannouncements (NPPs) on consumer and competitor responses. This paper examines how NPPs affect consumers' construal of and preferences for the new product and, in turn, how these evaluations influence their preferences for the brands' other products. Specifically, the paper demonstrates that consumers' construal level of NPPs spills over to their construal of other products in the brand family, causing a positive, biased evaluation of these products. Three experimental studies reveal that the mere information about an NPP can shift evaluation of currently available brand products in a positive direction through construal-level spillover and increased perceptions of similarity. The studies contrast NPPs to new product announcements (NPAs) and consistently find more positive results for the former. Moreover, the studies find that product newness has a moderating effect on the results, such that the positive spillover effects are more pronounced for really new products than for incrementally new products. The results also show that the effects are contingent on the credibility of the NPP: If consumers do not consider the NPPs credible, no positive spillover effects will materialize. Finally, the studies demonstrate that the positive evaluative spillover is specific to the products in the brand family and does not affect consumers' perceptions or choice of competitor products. Consumers actually rate the competing brand's remaining products lower when the focal brand engages in NPPs. The study has important implications for managers regarding how to use NPPs to influence consumers' construal and evaluations of brand products.
|
|
