SwePub - search: WFRF:(Oghazi Pejvak 1979 )

Enumeration	Reference	Cover	Find
1.	Albort-Morant, Gema, et al. (author) How useful are incubators for new entrepreneurs? 2016 In: Journal of Business Research. - : Elsevier. - 0148-2963 .- 1873-7978. ; 69:6, s. 2125-2129 Journal article (peer-reviewed)abstract This study examines profiles of incubator tenants who provide the most positive evaluations of the use of advisory services and support from incubators. The study presents an application of qualitative comparative analysis (QCA) to a sample of 54 incubator tenants in Valencia, Spain. The study examines how entrepreneurs' age, gender, education and training, work experience, and family background affect the utility of advice and support from experts at the incubator. The results of the research inform that the incubator tenants who find the services of incubators most useful are young, have good studies, have professional experience, and have family experience.
2.	Anokhin, Sergey, et al. (author) Industrial clusters, flagship enterprises and regional innovation 2019 In: Entrepreneurship and Regional Development. - : Taylor & Francis. - 0898-5626 .- 1464-5114. ; 31:1-2, s. 104-118 Journal article (peer-reviewed)abstract For a sample of all 88 counties in the State of Ohio over a 5-year period, this study documents the effect of flagship enterprises and concentrated industrial clusters on regional innovation. Consistent with the agglomeration arguments and the knowledge spillover theory of entrepreneurship, both appear to affect regional innovation positively. Additionally, regional educational attainment positively moderates the effect of industrial clusters on innovation. At the same time, flagship enterprises primarily affect regional innovation in regions with low education levels. Results are obtained with the help of conservative econometric techniques and are robust to the choice of alternative dependent variables and estimators. The findings have major policy implications and provide insights into alternative routes to encouraging regional innovation.
3.	Beheshti, Hooshang M., et al. (author) Supply chain integration and firm performance : an empirical study of Swedish manufacturing firms 2014 In: Competitiveness Review. - 1059-5422 .- 2051-3143. ; 24:1, s. 20-31 Journal article (peer-reviewed)abstract Purpose – This article aims to explore the impact of supply chain integration on the financial performance of Swedish manufacturing firms.Design/methodology/approach – The literature review provided the foundation for the development of the survey instrument and hypotheses for the study. In addition, the survey instrument was tested by the experts in the field and modified before it was sent to the managers in the survey group.Findings – The findings show that supply chain integration at any level is beneficial to the financial well being of the firm. Companies with total supply chain integration reported the highest level of financial performance.Research limitations/implications – Data were collected from Swedish manufacturing firms without regard to the size of the firm. The results show that supply chain integration is beneficial at any level.Practical implications – The findings will assist managers with decisions regarding supply chain integration and its role as a critical factor in improving the financial performance of manufacturing companies.Originality/value – Limited empirical studies have been conducted in this area, especially in Sweden. This study provides insight for manufacturing managers with regard to the importance of supply chain management and the competitive nature of business in the global market.
4.	Boso, Nathaniel, et al. (author) Entrepreneurial and Market-Oriented Activities, Financial Capital, Environment Turbulence, and Export Performance in an Emerging Economy 2016 In: Journal of Small Business Strategy. - : Small Business Institute. - 1081-8510 .- 2380-1751. ; 26:1, s. 1-24 Journal article (peer-reviewed)abstract This study examines the impact of the simultaneous implementation of entrepreneurial and market-oriented export activities on export success and whether this relationship depends on levels of financial capital and market environment turbulence. The findings from a study of 164 Ghanaian exporting small and medium-sized enterprises (SMEs) indicate that high levels of both entrepreneurial and market orientation generate better export performance. The relationship is stronger when firms have greater financial capital and operate in more turbulent export market environments. These results extend existing knowledge of how SMEs can improve export performance by seeking fit between firm-specific capabilities and external environment conditions.
5.	Cenamor, Javier, et al. (author) Addressing dual embeddedness : The roles of absorptive capacity and appropriabilitymechanisms in subsidiary performance 2019 In: Industrial Marketing Management. - : Elsevier. - 0019-8501 .- 1873-2062. ; 78, s. 239-249 Journal article (peer-reviewed)abstract This study examines how subsidiaries can manage dual embeddedness with both local partners and a multinational enterprise. Specifically, we examine the role of absorptive capacity and appropriability mechanisms on subsidiary performance. We analyse how absorptive capacity and appropriability enable subsidiaries to successfully address knowledge challenges related to internal and external networks. We conducted an empirical analysis on a sample of 165 subsidiaries. Our results suggest that absorptive capacity has a direct, positive effect on subsidiary performance, which is greater in emerging countries. The study also found an indirect effect of absorptive capacity on subsidiary performance, which is mediated through appropriability mechanisms. These findings extend the literature on international networks, dual embeddedness and absorptive capacity.
6.	Chirumalla, Koteshwar, Associate Professor, et al. (author) Moving from servitization to digital servitization : Identifying the required dynamic capabilities and related microfoundations to facilitate the transition 2023 In: Journal of Business Research. - : Elsevier. - 0148-2963 .- 1873-7978. ; 158 Journal article (peer-reviewed)abstract Many manufacturing companies are adopting servitization as a competitive business strategy to offer product-service combinations. The ongoing shift to digitalization and Industry 4.0 provides novel opportunities and benefits to industrial firms in this regard, and researchers termed the adoption of digital technologies to servitization as “digital servitization”. In order to successfully transition towards digital servitization, fundamental reconfiguration of resources, organizational structures, work practices, infrastructure, culture, etc. are required. Hence, this paper performs a systematic literature review on prior studies covering dynamic capabilities for servitization and digital servitization. The purpose is to identify and compare the dynamic capabilities needed to facilitate a transition from “traditional” servitization to digital servitization. In doing so, this paper presents an integrated framework of dynamic capabilities to enable digital servitization, providing 22 micro-foundations for servitization and digital servitization, as well as the key challenges and enablers related to the transition from one to the other.
7.	Chirumalla, Koteshwar, et al. (author) Social media engagement strategy : Investigation of marketing and R&D interfaces in manufacturing industry 2018 In: Industrial Marketing Management. - : Elsevier. - 0019-8501 .- 1873-2062. ; 74, s. 138-149 Journal article (peer-reviewed)abstract Abstract Research shows that effective marketing and R&D interface is pivotal in a company’s new product development performance and future competitiveness. The increased popularity of social media promised to enhance interaction, collaboration, and networking between the two functions. However, there is limited knowledge regarding the key activities, infrastructure requirements, and potential benefits of social media in the marketing and R&D interface. This study aims to advance the current understanding of social media engagement strategies, which facilitates improved marketing and R&D interfaces and ultimately NPD performance for manufacturing companies. Based on a multiple-case study in two manufacturing companies, this study first presents the role of social media in facilitating improved marketing and R&D interface within a B2B context. Second, it presents the adoption process of the social media engagement strategy for an evolving marketing and R&D interface. The adoption process is divided into three phases, namely coordination, cooperation, and coproduction, to provide detailed insights regarding full-scale social media engagement. Taken together, the study provides novel insights into industrial marketing management literature by exemplifying the role of social media and proposing a systematic social engagement strategy for improved marketing and R&D interface in the manufacturing industry.
8.	Chirumalla, K., et al. (author) The transition from a linear to a circular economy through a multi-level readiness framework : An explorative study in the heavy-duty vehicle manufacturing industry 2024 In: Journal of Innovation and Knowledge. - : Elsevier. - 2530-7614 .- 2444-569X. ; 9:4 Journal article (peer-reviewed)abstract This study explores the perceptions and implications of a large manufacturing company as it shifts toward a circular economy. It devises a guiding framework to facilitate this transition by delving into key focus areas, informed by a systematic literature review. From this review emerges a multi-level readiness framework tailored to facilitate the transition to a circular economy. This framework is validated through a case study conducted in the heavy-duty vehicle industry. The proposed readiness framework encapsulates four key focus areas: 1) the ecosystem of external partners, 2) the customer and the business model, 3) the company's culture and internal capabilities, and 4) design and product development. Moreover, the framework delineates five levels of readiness progression within each focus area. Strategies and indispensable activities essential for transitioning to a circular economy are outlined. The suggested hands-on readiness framework advocates holistic and cross-functional management approaches to navigate the transition toward a circular economy. The readiness status for the transition ranges from initial developmental stages to full circularity, with each level outlining actionable pathways incorporating specific actions and strategies.
9.	Donbesuur, F., et al. (author) External knowledge resources and new venture success in developing economies : Leveraging innovative opportunities and legitimacy strategies 2022 In: Technological forecasting & social change. - : Elsevier. - 0040-1625 .- 1873-5509. ; 185 Journal article (peer-reviewed)abstract This study draws insights from entrepreneurial opportunity and organizational legitimacy perspectives to specify an intervening role of opportunity recognition and the contingency effect of entrepreneurial legitimacy to explain how and when external knowledge resources are associated with new venture performance. The conceptual model is tested on primary data from 230 new ventures operating in a sub-Saharan African economy: Ghana. Findings from the study indicate that the relationship between external knowledge resources and new venture performance is mediated by opportunity recognition and that high levels of both strategic and regulatory legitimacy strategies strengthen the indirect relationship. Theoretical implications and new venture management lessons drawn from these findings are discussed.
10.	Donbesuur, Francis, et al. (author) Growth implications of creation and discovery behavior among family firms : the moderating role of venture age 2023 In: International Journal of Entrepreneurial Behaviour & Research. - : Emerald Group Publishing Limited. - 1355-2554 .- 1758-6534. ; 29:1 Journal article (peer-reviewed)abstract Purpose The aim of the study is to examine the effects of opportunity creation and discovery on the performance of family firms. Specifically, from the tenets of dynamic capabilities and organizational contingency perspectives, this study proposes and tests a framework of how family firms' creation and discovery behavior impact venture growth and the conditions under which such impact can vary. Design/methodology/approach The study uses moderated-hierarchical regression to analyze survey data from 156 family-owned small and medium-sized enterprises (SMEs) operating within a sub-Saharan African economy. Findings The findings indicate that creation behavior has a curvilinear U-shaped relationship with venture growth, while discovery behavior has a direct positive relationship with venture growth. Further analysis reveals that the curvilinearity of the U-shaped relationship between creation and venture growth will be stronger for older family firms than for younger ones. Research limitations/implications The study findings may be limited by the cross-sectional nature of the data and the specific focus on family firms only. Practical implications The results highlight the significance of pursuing both opportunities among family firms. In fact, both creation and discovery opportunities are significant drivers of family firm growth, albeit in different capacities. Relatedly, managers of older family firms (compared to younger firms) can invest more in exploiting creative opportunities. Social implications From these findings, governments and other stakeholders should create enabling environment and institutional frameworks conducive to exploiting opportunities by entrepreneurial firms. Originality/value The study is novel - as it provides unique findings on the performance implications of creation and discovery behavior of entrepreneurial family firms within developing economies.
11.	Fakhrai Rad, Fakhreddin, et al. (author) Adoption of AI Based Order Picking in a Warehouse in Turkey : Benefits, Challenges and Critical Success Factors Journal article (other academic/artistic)
12.	Fakhrai Rad, Fakhreddin (author) Transition Towards Supply Chain 4.0 : Interweaving a Technological Perspective – Insights from Turkey and beyond 2024 Doctoral thesis (other academic/artistic)abstract Supply Chain 4.0 represents a technological transformation in the way that supply chains work, extending the application of Industry 4.0 technologies from manufacturing and other advanced technologies into upstream and downstream processes. Despite the increasing global interest in this domain, the successful transition to Supply Chain 4.0 remains limited in practice, with existing literature highlighting its fragmented and under-conceptualized status. Adopting a strategic management approach to supply chains, this thesis amalgamates dynamic capabilities theory with the business-technology alignment concept, drawing from the domains of Information Technology Management and Information Systems, complemented by the integration of the multi-level perspective derived from transition literature, to underpin the thesis framework. This framework is then enriched by identifying the trio of benefits, challenges, and critical factors associated with the transition to Supply Chain 4.0, thereby contributing to advancing the knowledge frontiers within the domain of Supply Chain 4.0. This multi-method thesis uncovers the trio at two distinct levels: the technology level and the general Supply Chain 4.0 level. Twelve technologies closely associated with Supply Chain 4.0 are identified at the technology level, and the trio is analyzed in relation to each of these technologies. At the general level, the trio is examined in relation to Supply Chain 4.0 as a holistic concept. Insights derived from both these levels significantly enrich the thesis framework, offering valuable implications for the transition to Supply Chain 4.0. At the technology level, the findings of this thesis unveil the trio of benefits, challenges, and critical factors in relation to the following twelve technologies: Internet of Things; artificial intelligence; cloud computing; blockchain; big data technologies; augmented reality; automation; robotics; additive manufacturing; simulation; Internet of People, and semantic technologies. At the general level, the trio of benefits, challenges and critical factors is identified as follows: benefits include supply chain transparency, enhanced decision-making, supply chain integration, and supply chain process optimization. Challenges encompass high costs, the scarcity of requisite skillsets, security and privacy concerns, infrastructure development complexities, intricacies of coordination in Supply Chain 4.0, and inherent complexities within the technologies themselves. Identification of critical factors at the general level is rooted in business-technology alignment, further divided into three alignment aspects: critical factors for Regime-to-Niche alignment, critical factors for Niche-to-Regime alignment, and critical factors for both Regime and Niche alignment. Critical factors related to Regime-to-Niche alignment involve supply chain process reengineering, data management, and management commitment. Critical factors concerning Niche-to-Regime alignment include an understanding of the Regime’s context by technological solution provider, customization of technological design and solutions, and technological maintenance. Critical factors pertinent to both Regime and Niche alignment encompass providing requisite skillsets and knowledge, financial planning and investment strategy, data rivacy and security considerations, technological infrastructure development and interoperability, and supply chain collaboration. This thesis reveals that the Niche-Regime partnership is characterized by technological complementarity, symbiotic alignment, and finite establishments subject to change with the ever-evolving technological landscape. Ultimately, the trio is further expounded in relation to Turkey, where empirical investigations focus on Regime’s supply chains.
13.	Fredström, A., et al. (author) Tracking innovation diffusion : AI analysis of large-scale patent data towards an agenda for further research 2021 In: Technological forecasting & social change. - : Elsevier. - 0040-1625 .- 1873-5509. ; 165 Journal article (peer-reviewed)abstract Recent advances in AI algorithms and computational power have led to opportunities for new methods and tools. Particularly when it comes to detecting the current status of inter-industry technologies, the new tools can be of great assistance. This is important because the research focus has been on how firms generate value through managing their business models. However, further attention needs to be given to the external technological opportunities that also contribute to value creation in firms. We applied unsupervised machine learning techniques, particularly DBSCAN, in an attempt to generate a macro-level technological map. Our results show that AI and machine learning tools can indeed be used for these purposes, and DBSCAN is a potential algorithm. Further research is needed to improve the maps and to use the generated data to study related phenomena including entrepreneurship.
14.	Fredström, Ashkan, et al. (author) What is the Market Value of Artificial Intelligence and Machine Learning? : The Role of Innovativeness and Collaboration for Performance 2022 In: Technological forecasting & social change. - : Elsevier. - 0040-1625 .- 1873-5509. ; 180 Journal article (peer-reviewed)abstract As AI and ML technologies are increasingly incorporated into products, there is a need to understand the role of these incorporations in enhancing performance. This study uses new types of methodology related to textual data analysis to explore the question of whether there is a difference between market sentiments—and consequently marketing and business performance—when it comes to communicating either AI or ML. We test and confirm the hypothesis that AI rather than ML attracts more positive sentiments in the marketplace. Additionally, we find that AI is mostly used when the discussion centers on innovativeness, and that discussions concerning collaboration in these technologies attract more positive sentiments. We further contribute methodologically by leveraging textual data available online on the titles of web-page contents and the results of the Vader sentiment analysis to test our hypothesis. We conclude that, to enhance business performance, firms should communicate using AI-related vocabulary especially when the topic is innovativeness and collaboration.
15.	Guedes, M. J., et al. (author) Family business, servitization, and performance : Evidence from Portugal 2022 In: Technological forecasting & social change. - : Elsevier. - 0040-1625 .- 1873-5509. ; 185 Journal article (peer-reviewed)abstract Drawing on the servitization and family business literature, we ask whether family governance improves or worsens performance through servitization. Given the preference to preserve socio-emotional wealth, servitization in family firms presents a double-edged sword. That is to say, a preference to preserve socio-emotional wealth facilitates the development of relationships with service-related stakeholders, but it may also prevent family firms from diluting their socio-emotional wealth through greater service-related collaboration with outsiders. In a sample of 35,329 manufacturing firms (13,755 family firms and 21,574 non-family firms from 2010 to 2018) in Portugal, we find that family firms have lower levels of servitization, and they achieve lower performance through servitization. These findings are robust to alternative performance measures and carry important implications for the servitization and family business literature.
16.	Hajighasemi, Ali, 1960-, et al. (author) Outcomes of Swedish migration and economics of the welfare system 2022 In: Ekonomska Istrazivanja. - : Taylor & Francis. - 1331-677X .- 1848-9664. ; 35:1, s. 986-1010 Journal article (peer-reviewed)abstract This article examines the economic consequences of migration for the Swedish welfare system. The question of whether the high costs of receiving refugees undermine the sustainability of the universal welfare state has received considerable attention in the political debate. While most studies focus on the fiscal burden of refugee reception and the short-term impacts of migration on welfare arrangements, this article advocates a comprehensive, long-term assessment of the effects of migration flows on public finances. Starting from the priorities of the architects of the welfare system, who designed and expanded social policy, indicators are derived to assess strategic goals and considerations. Reproduction of the workforce by managing its age profile, increasing employment levels and the employability of the surplus workforce, and creating conditions that increase long-term growth in the economy are considered crucial for the sustainability of the system. From a purely utilitarian perspective, migration is considered beneficial to the economy, provided that migrants gain quick entry to, and a high employment rate in, the labour market.
17.	Hajighasemi, Ali, 1960-, et al. (author) The impact of welfare state systems on innovation performance and competitiveness : European country clusters 2022 In: Journal of Innovation and Knowledge. - : Elsevier. - 2530-7614 .- 2444-569X. ; 7:4 Journal article (peer-reviewed)abstract This article assesses the impact of welfare state systems on the performance of economies in creating the appropriate conditions for innovation and increased competitiveness. Since the 1970s, welfare systems have been regarded as disruptive influences on economic growth. This situation was exacerbated by the intensification of globalization and the emergence of new economies, which led to the need for initiatives to promote innovation and competitiveness, not least in the EU with so many different types of welfare state. To investigate the impact of welfare state systems on innovation performance and competitiveness, we used the European Innovation Scoreboard (EIS), which is based on a variety of indicators, as well as various essential indicators proposed by EU2020 innovation, such as the number of patents and the level of education and employment. The results obtained from the performance of five welfare state clusters of European countries have shown that the most comprehensive welfare states, primarily those in the Nordic countries, have been the most successful in achieving innovation goals and have long been ranked as innovation leaders in Europe. Moreover, public resource allocation for innovation leads to a more comprehensive agenda, including employment promotion, gender equality goals, and sustainability concerns. Welfare costs seem not to reduce competitiveness. And it is competitiveness itself that encourages the development of advanced social security systems.
18.	Hellström, Daniel, et al. (author) Konsumentreturer i digital handel : Balansakt i tre dimensioner 2017 Reports (other academic/artistic)abstract Att en stor mängd köpta produkter returneras är ett problem som många i handeln finner ekonomiskt ohållbart i längden. Dessvärre är kunskapsutvecklingenkring konsumentreturer och dess hanteringsprocess mycket begränsad. Med detta som utgångspunkt är syftet med forskningsprojektet att utveckla ny kunskap om hur konsumentreturer och dess hanteringsprocess kan bidra till värdeskapande för e-handelsföretag och konsumenter.
19.	Hjort, Klas, et al. (author) Typology of practices for managing consumer returns in internet retailing 2019 In: International Journal of Physical Distribution & Logistics Management. - : Emerald Group Publishing Limited. - 0960-0035 .- 1758-664X. ; 49:7, s. 767-790 Journal article (peer-reviewed)abstract Purpose: The purpose of this paper is to explore, describe and categorise practices of managing product returns empirically in internet retailing. Design/methodology/approach: A multiple case study was conducted involving 12 e-commerce firms and 4 logistics service providers. An integrative data collection approach of semi-structured interviews, documentation and observations was used to gain comprehensive managerial and operational descriptions of returns management (RM) processes. Findings: The findings show inconsistent RM processes, with a plethora of practices implemented and organised differently across firms. RM processes are ambiguous; their design is a result of incremental changes over time, lacking strategy and goals. There is a mismatch between how they are described and understood in the literature and how they are actually used. Practices in gatekeeping, avoidance and reverse logistics are defined and categorised. These serve as a typology of practices for managers to (re)consider, along with 15 propositions on how RM is practised. Research limitations/implications: The range of RM practices and the processes reflect a lack of scholarly attention and strategic view. Research is needed to develop clear goals on how the RM process can be better aligned with business strategies. Practical implications: The typology of practices is a benchmark for internet retailers in their design of efficient RM processes. Originality/value: Systematic and empirical research on RM is scarce compared to forward management. The study bridges this gap as one of the first to describe RM practices in depth, define service as a key activity, and identify a mismatch between theory and practice.
20.	Hultman, Magnus, 1978-, et al. (author) Achieving tourist loyalty through destination personality, satisfaction,and identification 2015 In: Journal of Business Research. - : Elsevier. - 0148-2963 .- 1873-7978. ; 68:11, s. 2227-2231 Journal article (peer-reviewed)abstract The general marketing literature suggests that brand personality, satisfaction, and customer identification with the brand are important drivers of consumer behavior in several contexts. Yet, the literature lacks studies on these constructs' role in tourist behavior. In an endeavor to overcome this research deficit, this study explores the interrelationships among destination personality, tourist satisfaction, and tourist–destination identification, and the extent to which they are important in influencing positive word-of-mouth and revisit intentions. The study employs structural equation modeling to analyze data from 490 Taiwanese consumers reporting on their most recently visited tourism destinations. Findings indicate that (1) destination personality promotes tourist satisfaction, tourist–destination identification, positive word-of-mouth, and revisit intentions; (2) satisfaction encourages identification and word-of-mouth; and (3) identification enhances word-of-mouth and revisit intentions. The paper provides theoretical and managerial implications.
21.	Hultman, M., et al. (author) Branding the hotel industry : The effect of step-up versus step-down brand extensions 2021 In: Journal of Business Research. - : Elsevier. - 0148-2963 .- 1873-7978. ; 124, s. 560-570 Journal article (peer-reviewed)abstract The study investigates how customer perceptions of parent brands influence the perceived value of brand extensions in the hotel industry and how these relationships are moderated by the nature of the brand extension in question. Drawing on brand equity logic, the study proposes that perceived positive brand attributes, awareness, attitudes, and loyalty toward the parent brand positively relate to higher perceived value of the brand extension, and that these positive relationships grow stronger in cases of step-down extensions rather than step-up extensions. Survey results from UK hotel customers reveal that only perceived parent brand attributes and attitudes seem to have a positive impact on perceived value of the extension and subsequent (re)visit intentions. The moderation results further reveal that the positive relationships turn stronger in cases of step-down extensions and insignificant during step-up extensions. Managers are therefore cautioned to apply step-up extensions too frivolously, as such extensions seem largely ineffective in generating consumer value and subsequent behavioral intentions, whereas the effectiveness is heightened in cases of step-down extensions.
22.	Hultman, Magnus, et al. (author) Drivers and outcomes of political candidate image creation : The role of social media marketing 2019 In: Psychology & Marketing. - : John Wiley & Sons. - 0742-6046 .- 1520-6793. ; 36:12, s. 1226-1236 Journal article (peer-reviewed)abstract The study examines the role of social media marketing (SMM) activities and the influence of perceived candidate image in building voter-candidate relationship equity within the context of United Kingdom (UK) politics. Drawing from branding literature and social identity theory the article further investigates the role of candidate image as a mediator between SMM and voter-candidate relationship equity, whilst also testing the moderating effect of political ideologies. Survey results from 235 young UK voters indicate that while all SMM activities appears to positively influence the perceived candidate image, not all SMM variables directly relate to relationship equity. The relationship rather appears to be an indirect one, mediated through the political candidate's image. Surprisingly, political ideology also does not appear to moderate the connection between candidate image and voter-candidate relationship equity. The study findings highlight the growing importance of SMM activities and candidate image in political contexts, providing insights for political campaigners.
23.	Hultman, M., et al. (author) On the (in)effectiveness of standardized versus adapted international promotion strategies : Evidence from entrepreneurial firms 2024 In: Journal of Business Research. - : Elsevier. - 0148-2963 .- 1873-7978. ; 170 Journal article (peer-reviewed)abstract This study investigates how internationally active firms’ international promotion strategy is linked to international marketing performance. It addresses the issue of effectively balancing the economic benefits of standardized strategies with the potential performance gains achieved when adapting to local customer preferences and market situations. Based on contingency theory and the strategic fit paradigm, we argue that there is no panacea solution to the promotion strategy standardization versus adaptation debate. Instead, our empirical results from 298 international entrepreneurial product-market ventures based in Sweden support the view that international firms must fit the promotion strategy to relevant macro- and micro-environmental conditions in order to optimize their international marketing performance. Our results caution against assuming that all environmental factors exert an equivalent effect on the level of international promotion strategy standardization and reveal that neither standardization nor adaptation is a superior strategy in pursuing international marketing performance.
24.	Hultman, Magnus, et al. (author) Talk less and listen more? The effectiveness of social media talking and listening tactics on export performance 2023 In: Journal of Business Research. - : Elsevier. - 0148-2963 .- 1873-7978. ; 159 Journal article (peer-reviewed)abstract This research investigates the effect of social media talking and listening tactics on customer performance through firms’ networking capabilities and promotion adaptation strategies among entrepreneurial, emerging market, small and medium-sized enterprises (ESMEs). From a survey of 169 ESME managers, the study tests whether firms should use social media to listen and adapt to the foreign market or disseminate and network in the foreign market. The study's ultimate aim is to guide managers on how best to leverage social media in their international export campaigns. The results were analyzed using a series of nested structural equation models. We found that using social media tactics combining both talking and listening leads to significantly higher levels of customer performance than using talking or listening strategies singly. Moreover, we found that each tactic's mechanisms operating these effects differed. By showing, first, the mechanisms through which social media tactics affect customer performance and, second, the superiority of an ambidextrous social media strategy, the study provides ESME entrepreneurs with an understanding of how best to leverage social media to facilitate international exporting.
25.	Hultman, M., et al. (author) The Information Paradox in Internationalization : Can ignorance ever be bliss? Evidence from emerging market SME managers 2021 In: Journal of Business Research. - : Elsevier. - 0148-2963 .- 1873-7978. ; 131, s. 268-277 Journal article (peer-reviewed)abstract This research investigates the effect of knowledge on the perception of internationalization barriers and the intention to internationalize among emerging market small/medium enterprise (SME) managers. Drawing from social cognitive theories in entrepreneurship, the study tests a paradoxical effect of knowledge on a sample of 150 managers. The model predicts that the characteristics specific to emerging market SMEs will reverse the traditionally positive relationship of knowledge on internationalization intention commonly found in the literature. Consistent with the hypothesis, the results indicate that knowledge relates negatively to internationalization intention. Additionally, the effect of perceived barriers on intention to internationalize becomes positive when perceived international market knowledge is higher. By clarifying the role of knowledge in the emerging market SME context, the study adds novel understanding to the key concept of internationalization knowledge.

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