| 1. |
- Brown, Terrence, et al.
(author)
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Twenty-five years and counting : an analysis of the Journal of Strategic Marketing
- 2018
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In: Journal of Strategic Marketing. - : Informa UK Limited. - 0965-254X .- 1466-4488. ; 26:2, s. 125-139
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Journal article (peer-reviewed)abstract
- This article presents a content analysis of the Journal of Strategic Marketing (JSM) over 24 years from the journal's inception in 1993 to 2017. No similar attempt on an analysis of JSM has been found. Analyses were completed to examine how the journal has developed and to uncover relevant information for editors, reviewers, researchers and future authors of JSM by analysing research themes, author and manuscript characteristics, and citation metrics. The findings reveal an increase in multi-authored articles, an increase in empirical research and in the internationalization of researchers. These and other factors illuminate sources and implications of the journal's current state. The relevance of these findings is discussed as it pertains to the future success and publishing opportunities in the Journal of Strategic Marketing.
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| 2. |
- Chohan, Raeesah
(author)
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Agency theory in marketing: 27 years on
- 2023
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In: Journal of Strategic Marketing. - : Taylor & Francis. - 0965-254X .- 1466-4488. ; 31:4, s. 767-793
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Journal article (peer-reviewed)abstract
- Twenty-seven years have elapsed since Bergen, Dutta, and Walker Jr. (Citation1992) published their work on agency theory in marketing. Agency theory is still relevant in marketing today. However, since 1992, there has been no comprehensive update of the literature on agency theory in marketing-related contexts despite the various developments in marketing, such as the advent of the internet, that have occurred in the interim. This paper covers the application of agency theory to marketing-related topics between 1992 and 2018. It seeks to update the overall knowledge of this application, suggesting new areas of research and managerial implications.
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| 3. |
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| 4. |
- Eriksson, Theresa, et al.
(author)
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Functional top management teams and marketing organization : exploring strategic decision-making
- 2020
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In: Journal of Strategic Marketing. - : Taylor & Francis. - 0965-254X .- 1466-4488.
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Journal article (peer-reviewed)abstract
- Marketers play an integral part in the strategic planning process of a firm, both concerning the role of marketing in the strategic discourse, as well as the marketers’ interaction between various levels of hierarchy within an organization. The top management team (TMT) formulates strategic decision and influences the implementation of tactical approaches. Organizations often also mirror their TMT. Organizational strategy plays a critical role in the marketing capability of an organization, as activities are decided based on strategy and organizational goals. A TMT needs to be structurally composed in such a way that the firm is functionally positioned to respond and adapt to challenges in the marketplace continuously. With this in mind, the paper develops a conceptual representation of the interface between marketing organization, strategic decision-making, functional TMTs, and organizational structure. We conceptually assess the impact of functional TMT composition on marketing organization and corporate-level strategy alignment. Our research question focuses on how functional TMT composition and decision-making impacts marketing organization and overall market orientation. At the crossroads between strategic organizational decision-making and leadership, the upper echelon theory and contingency theory serves as the theoretical foundations from which conceptual propositions are developed in the context of marketing organization and market orientation.
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| 5. |
- Hollebeek, Linda, et al.
(author)
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Consumers’ online brand-related misinformation engagement : a weapons of influence perspective
- 2024
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In: Journal of Strategic Marketing. - : Routledge. - 0965-254X .- 1466-4488.
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Journal article (peer-reviewed)abstract
- While misinformation has been around for centuries, the effects of online brand-related misinformation on consumers’ engagement remain tenuous. Addressing this gap, we develop the concept of online brand-related misinformation engagement, a consumer’s (e.g. cognitive/emotional) resource investment in their interactions with misinformation about brands. Recognizing the persuasive nature of misinformation, we draw on Cialdini’s Weapons of Persuasive Influence to develop a typology comprising three positively valenced online brand-related misinformation engagement sub-types (i.e. reciprocal, social proof-, and consistency-based misinformation engagement), and three negatively valenced online brand-related misinformation engagement sub-types (i.e. repudiating, thwarting, and oppositional misinformation engagement). We then develop a Weapons of Influence-informed model that outlines the effect of online brand-related misinformation authority and scarcity on consumers’ brand-related misinformation evaluation (liking), and its subsequent effect on their positive or negative online brand-related misinformation engagement, respectively. While consumers’ positive online brand-related misinformation engagement is predicted to yield online misinformation continuation or -intensification, its negative counterpart will generate online misinformation adjustment or -correction.
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| 6. |
- Mejtoft, Thomas, 1976-
(author)
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Moving closer to the customers : Effects of vertical integration in the Swedish commercial printing industry
- 2010
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In: Journal of Strategic Marketing. - 0965-254X .- 1466-4488. ; 18:7, s. 599-611
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Journal article (peer-reviewed)abstract
- This paper reports on a study regarding how vertical integration is used to increase customer relations in the printing industry and illustrates the competitive consequences with vertical integration towards customers. Results show that since direct customers are perceived as more loyal and profitable than advertising agencies and/or print brokers, integration of content creation is common to increase relations with direct customers. However, as direct customers' part of total production is still very small, integration of content creation gives rise to a potentially competitive situation between printing firms and advertising agencies. Printing firms recognized this problem as they try to avoid this competition. Two different approaches to the problem are illustrated. Printing firms either focus on simple jobs that are not of advertising agencies' interest or they isolate these services in a separate firm, and consequently can compete for direct customers and still be a printing firm to advertising agencies.
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| 7. |
- Pitt, Christine, et al.
(author)
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From the 2019 ANZMAC conference : the language of 10-K reports, from the analytical to the post-emotional
- 2020
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In: Journal of Strategic Marketing. - : Routledge. - 0965-254X .- 1466-4488. ; , s. 1-13
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Journal article (peer-reviewed)abstract
- The theory of the post-emotional-self and post-emotional society proposes that the industrialized world has become a post-emotional society in which emotion has become separated from action and feeling. If this were the case, then the language used over time should reflect a change from actual emotions, inner feelings, and sensitivities, to outer directed signals designed to influence and manipulate. To test this hypothesis, we analyze the text of almost a quarter of a century of 10-K reports–detailed, objective records of financial performance, filed annually by a publicly traded company. The textual analysis approach we employ is that of Linguistic Inquiry and Word Count (LIWC). This considers language in terms of analytical thinking, clout, authenticity, and tone. Our findings largely confirm the rise of the post-emotional society and offer intriguing insights into the direction of how language is changing. Implications for the theory and practice of public relations are discussed.
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| 8. |
- Pitt, Christine, 1991-
(author)
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Gender and the CMO : Do the Differences Make a Difference?
- 2021
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In: Journal of Strategic Marketing. - : Taylor & Francis Group. - 0965-254X .- 1466-4488. ; 29:4, s. 301-315
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Journal article (peer-reviewed)abstract
- Despite efforts to address the lack of female representation in execu- tive leadership roles, the number of women in leadership roles is still low in comparison to men. Data in the form of online interviews were collected for a sample of 69 CMOs from the World’s Most Influential CMO’s report by Forbes Magazine and analyzed using the automated text analysis software, LIWC, employing the dimensions of Analytic, Clout, Authentic, and Tone. A series of ANOVAs was conducted to determine the impact of gender on these dimensions. Clout and Authentic were significantly impacted by the gender of the CMO. The paper considers two gender communication theories that could potentially explain these differences. The paper concludes by dis- cussing managerial implications, acknowledging the limitations, and identifying avenues for future research.
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| 9. |
- Robertson, Jeandri, et al.
(author)
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Beyond surveys: leveraging automated text analysis of travellers' online reviews to enhance service quality and willingness to recommend
- 2024
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In: Journal of Strategic Marketing. - : Taylor & Francis. - 0965-254X .- 1466-4488. ; 32:4, s. 516-535
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Journal article (peer-reviewed)abstract
- Airports are essential to the global economy, providing significant revenue and driving regional growth. In order to remain competitive and achieve sustainable development, airports must continuously monitor and improve service quality. To this end, understanding traveller perceptions of their experiences is important. While traditional survey-based methods are beneficial, managers are increasingly looking for alternative ways of collecting feedback, such as online reviews. Automated text analysis provides a cost- and time-effective technique with which to analyse large datasets of unsolicited online reviews, providing managers with strategic insights to enhance service quality. This study explores the potential of supplementing traditional airport service quality monitoring methods with automated text analyses to better understand traveller feedback and improve service quality. The results provide new methods to measure airport service quality, offering a fresh perspective on customers’ satisfaction with service quality experiences, and highlighting key strategic implications that can help organisations gain a competitive advantage.
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| 10. |
- Röndell, Jimmie, et al.
(author)
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Co-governance in the consumer engagement process : facilitating multi-beneficial value creation
- 2016
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In: Journal of Strategic Marketing. - 0965-254X .- 1466-4488. ; 24:3-4, s. 327-345
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Journal article (peer-reviewed)abstract
- This paper explores how consumer engagement (CE) in new media can become part of and support the everyday life of companies. Paradoxically, facilitating consumers’ engagement in activities such as co-developing products also implies companies ceding control over their value proposition to consumers. Subsequently, this evokes the issue of management or self-management of the CE process, making it vital to address the challenges of governing the facilitation of value co-creation in service ecosystems. By contextualising how activities within, and the co-governance of, the CE process are manifested, this paper discusses if and how consumers’ new media activities may offer multi-beneficial opportunities for value creation to both social and economic actors within a service ecosystem. The paper furthers the understanding of co-governance as a nexus, facilitating the CE process, which is essential for generating benefits for supplying companies, beyond traditional aspects of collaboration, monetary gains and loyal customers.
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| 11. |
- Whalen, Peter, et al.
(author)
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Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
- 2016
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In: Journal of Strategic Marketing. - : Routledge. - 0965-254X .- 1466-4488. ; 24:1, s. 5-19
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Journal article (peer-reviewed)abstract
- Entrepreneurial marketing (EM), born out of the practice of firms operating in conditions of uncertainty, is emerging as a powerful alternative to cope with the decreasing effectiveness associated with traditional marketing. In this article, the authors provide their collective position regarding the field of EM. A brief history and conceptual background of EM is presented and the contextual differences that have shaped its evolution are considered. Distinctions between traditional and EM are derived based on discussions of the concepts of size, speed, market, opportunity, risk, and uncertainty. The perspective of value co-creation in uncertainty is used to develop a contingency framework to serve as the foundation towards a general theory of EM. Operand and operant resources and environmental conditions are proposed to moderate the EM process from opportunity recognition to entrepreneurial organization, EM, and temporary competitive advantage. The theoretical facets are illustrated with seven propositions and directions for future research.
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| 12. |
- Wieland, Heiko, et al.
(author)
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Extending actor participation in value creation : An institutional view
- 2016
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In: Journal of Strategic Marketing. - : Routledge. - 0965-254X .- 1466-4488. ; 24:3-4, s. 210-226
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Journal article (peer-reviewed)abstract
- This article explores how seemingly distinct actors contribute to value creation and evaluation in a fundamentally similar way. It shows that the division of actors into dichotomies such as producers€™ and €˜consumers, ˜paying€™ and non-paying€™ customers, and adopters and non-adopters, is based on narrow, unidirectional, transactional, and dyadic views on value creation and delivery. The article highlights the limitations of these views and draws on a service ecosystems perspective and its broader notion of co-created and contextual value to overcome these limitations. More specifically, the article, by connecting two frameworks (markets-as-practice and institutional work), extends a generic actor-to-actor conceptualization of value creation, in showing that all economic and social actors participate in value creation in a fundamentally similar way. That is, they enact value co-creation practices and simultaneously shape these practices by creating, maintaining and disrupting the institutions that guide their (re)enactment. Thus, the article proposes a unified view on actors’ participation in value creation that not only points to the involvement of broader actor categories in value creation and market formation processes, but also provides important strategic implications in the form of a research agenda.
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| 13. |
- Mattsson, Jan, et al.
(author)
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The role of relationships in start-up development
- 2019
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In: Journal of Strategic Marketing. - 0965-254X. ; 27:7, s. 559-582
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Journal article (peer-reviewed)abstract
- Relationships are important in the business start-up phase for a variety of reasons. Internal relationships can support knowledge exchange that determines the business model development and external relationships can facilitate a wide range of opportunities, support and insights. The paper explains the key relationships experienced by the founding team of a recently formed Swedish digital trading platform. Data were gathered through a self-reporting diary approach based on the Critical Incident Technique format and texts were analysed by the Pertex text-analytic software. The findings explain how important relationships were formed during the initial start-up period targeting international expansion. Interaction with early adopters enabled a rapid evolution of the business platform with the aim to build a community of users to support development.
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