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- Abraha Gebrekidan, Desalegn, et al.
(author)
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Managing Cultural Differences in International Business Operations : A Perspective from Europe
- 2014
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In: Proceedings of 6th Annual American Business Research Conference 9 -10 June 2014, Sheraton LaGuardia East Hotel, New York, USA. - : World Business Institute Australia. - 9781922069528
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Conference paper (peer-reviewed)abstract
- While the advantages of globalization are numerous, (including economies of scale in research and development, production, marketing, access to large and many markets, access to new ideas, technologies, competencies, resources), globalization also brings with it new challenges. Cultural differences arguably being one of the most important of these challenges. Literature suggests that cultural differences and the firms’ ability to deal with them have a significant impact on firms’ operations as well as performance. Against this background, this study explores the relationship between cultural differences and the effectiveness of international business operations. The data is drawn from a sample of North European firms operating in diverse foreign markets. The findings show that for the European firms in our sample the learning, in the main, tended to take place 'by doing' over time. The paper concludes with managerial implications.
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