SwePub - search: WFRF:(Backhaus Julia)

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1.	Breukers, Sylvia, et al. (author) Mainstreaming best practices in energy demand 2011 In: ECEEE 2011. Conference paper (peer-reviewed)abstract It is becoming increasingly clear that we need an integrated approach to understanding and encouraging transitions towards a sustainable energy system. Current overall unsustainable ‘practices’ are locked into cultural, material, institutional and infrastructural settings. This limits the scope for individual choice and action. Even when actions are taken on individual or project level, they often remain stand-alone niche experiments and little further diffusion takes place. This paper addresses this problem by investigating how new more sustainable practices in the field of energy demand at the micro level can become mainstream and how energy demand side management projects can encourage this. We first discuss how a multilevel systems approach and practice theory may be fruitfully combined to address the problem of mainstreaming. Second, we analyse four empirical cases of energy demand side management. We explore efforts at diffusing these sustainable energy practices, the encountered challenges, employed solutions and achieved outcomes with the goal of learning about opportunities to mainstream best practices in the field of energy demand. The analysis reveals that the case that involved the most radical innovation faced the highest resistance to mainstreaming from the incumbent system. The more incremental initiatives were more successful at diffusing, but had rather modest outcomes in terms of environmental and efficiency gains. An important finding is that in order to shift everyday practices to a more sustainable direction, an understanding of possibilities to trigger changes in social norms is needed. When these changes are quite invasive, more time for negotiation and discussion might be needed before they become regarded as legitimate. Furthermore, connecting supply and demand (instead of merely addressing the demand side) can be crucial in mainstreaming sustainable energy practices. Although lessons learned from the cases do not offer clear-cut ‘do’s and don’ts’ for future efforts, they do highlight important issues for mainstreaming sustainable practices. These issues can sometimes be addressed within the scope of a single energy demand side project, but often policy has an important facilitating role to play in making sustainable energy practices legitimate and mainstream.
2.	Puetter, Felix, et al. (author) White paper of the 2012 winter school on limits to growth revisited 2012 Other publication (pop. science, debate, etc.)

Breukers, Sylvia, et al. (author)
Mainstreaming best practices in energy demand
2011
In: ECEEE 2011.
Conference paper (peer-reviewed)abstract
- It is becoming increasingly clear that we need an integrated approach to understanding and encouraging transitions towards a sustainable energy system. Current overall unsustainable ‘practices’ are locked into cultural, material, institutional and infrastructural settings. This limits the scope for individual choice and action. Even when actions are taken on individual or project level, they often remain stand-alone niche experiments and little further diffusion takes place. This paper addresses this problem by investigating how new more sustainable practices in the field of energy demand at the micro level can become mainstream and how energy demand side management projects can encourage this. We first discuss how a multilevel systems approach and practice theory may be fruitfully combined to address the problem of mainstreaming. Second, we analyse four empirical cases of energy demand side management. We explore efforts at diffusing these sustainable energy practices, the encountered challenges, employed solutions and achieved outcomes with the goal of learning about opportunities to mainstream best practices in the field of energy demand. The analysis reveals that the case that involved the most radical innovation faced the highest resistance to mainstreaming from the incumbent system. The more incremental initiatives were more successful at diffusing, but had rather modest outcomes in terms of environmental and efficiency gains. An important finding is that in order to shift everyday practices to a more sustainable direction, an understanding of possibilities to trigger changes in social norms is needed. When these changes are quite invasive, more time for negotiation and discussion might be needed before they become regarded as legitimate. Furthermore, connecting supply and demand (instead of merely addressing the demand side) can be crucial in mainstreaming sustainable energy practices. Although lessons learned from the cases do not offer clear-cut ‘do’s and don’ts’ for future efforts, they do highlight important issues for mainstreaming sustainable practices. These issues can sometimes be addressed within the scope of a single energy demand side project, but often policy has an important facilitating role to play in making sustainable energy practices legitimate and mainstream.

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