| 1. |
- Rytkönen, Paulina, 1961-, et al.
(author)
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Georgia Tells its Story : Wine Marketing Through Storytelling
- 2019
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Reports (other academic/artistic)abstract
- Storytelling is a powerful marketing tool. It represents a form of content marketing that appeals to the imagination of the consumer. We have studied the use of storytelling by Georgian wine makers. As a wine country, the former Soviet republic of Georgia has a compelling story to tell. The country represents the cradle of wine and has an unbroken 8000 year old history of wine production. In addition to the story of the origin of Georgian wine, the country is still producing wine in a tradition that dates from the antiquity. The Qvevry production method is still in use in Georgia and produces wine with a very characteristic taste. Furthermore, some of the vineyards in Georgia has a long history and is related to historical buildings often depicted on the label of the wine bottle. Finally, the grapes are originally from Georgia and has been grown here for thousands of years. We have followed four vineyards and their history in order to depict how storytelling is used the wine industry in Georgia.
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| 2. |
- Rytkönen, Paulina, 1961-, et al.
(author)
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Tales of Georgian wine: storytelling in the Georgian wine industry
- 2021
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In: Journal of Wine Research. - : Taylor & Francis. - 0957-1264 .- 1469-9672. ; 32:2, s. 117-133
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Journal article (peer-reviewed)abstract
- Entrepreneurial processes are most often based on new physical or organizational innovations; however, prior research has shown that the opening of new markets for existing products can be a key innovative component in an entrepreneurial process. Most research on innovation focuses on new technologies, products and organizational forms. However, the key role played by different marketing tools in entrepreneurial processes is seldom highlighted. In this study, we highlight how story telling can become a vehicle in an entrepreneurial process to open new markets for existing products and how national history and culture are used in story telling. This article highlights how the Georgian wine industry uses story telling to open a new market for Georgian wines and identifies elements used to differentiate Georgian wines from the current market division into the ‘old’ and the ‘new world’, with a product that embodies an ancient heritage, opening a market for historical wines. The study is based on in-depth interviews and content analysis using both phenomenography and text analysis. Results unravel meaning in market communication and enabled the identification of stories and the archetypes used to create consumer recognition. Sources are in-depth interviews, field visits and homepages of wineries.
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| 3. |
- Berggren Newton, Benny
(author)
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Business Basics : A Grounded Theory for Managing Ethical Behavior in Sales Organizations
- 2021
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Doctoral thesis (other academic/artistic)abstract
- Background: Managing co-workers’ ethical behavior in sales organizations is a complex social process. To start, sales organizations incorporate several actors to manage, often simultaneously, all with their own agendas. Ethics as a topic is convoluted because it encompasses context-based scenarios which may not have clear-cut right and wrong answers. The management process is an ongoing task managers deal with on daily basis, where mismanagement can lead to severe consequences. The majority of existing research on this area tends to focus on single factors in the management process, not the whole process. While there are some research studies that presents models or integrated frameworks describing the management process, they are few in number.Aim: The aim of this study is to derive empirical concepts and thereby try to develop a theory to facilitate an understanding of the process of managing co-workers’ ethical behavior, where the purpose is to ultimately build an integrated framework. More specifically, this study aims to describe the involved actors’ main concerns and the process by which these are continuously resolved.Methodology: In order to achieve the aim, a method with an inductive approach was necessary. The orthodox Grounded Theory methodology was chosen as research approach since it can generate conceptualizations in an integrated framework which help explain the occurring social processes. Working from this approach means that the researcher develops a new theory that is grounded in empirical data, where the researcher inductively describes the social process. The empirical data was mainly derived from interviews with actors within the field. The data was collected, coded and conceptualized in an overlapping procedure until an empirically derived theory emerged After the emergence of the theory, the empirical data was validated with existing academic literature.Findings: The core category in this study is Business Basics and concerns the desire to continuously conduct business where the management of ethical behavior is a fundamental basis to achieve this. Five distinct categories, all related to the core category were revealed: Bureaucratization, Relationship Investing, Educationing, Monetary Managing and Intuiting. These categories are expressed in social and dynamic processes. They represent different activities, tools, influences and practices that managers can adopt in order to reach their main concern.Contribution: As a contribution, this dissertation provides an integrated framework based on the actors own subjective experiences, describing the dynamic and social processes of managing co-workers ethical behavior in sales organizations.
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| 4. |
- Borg, Erik A., 1961-, et al.
(author)
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Care, Cure and Travel : Towards a symbiosis of medical treatment and tourism?
- 2017
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In: Athens Journal of Tourism. - : Athens Institute for Education and Research (ATINER). - 2241-8148. ; 4:3, s. 181-201
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Journal article (peer-reviewed)abstract
- A growing number of patients seek medical care outside their country of residence. More mobile populations that seek access to information about international medical treatment alternatives have influenced a booming medical tourism industry. The countries engaged in medical tourism are ranging from countries with high cost of medical care like the USA and Japan to medium cost countries, like Singapore and Germany to low cost countries like India and Poland. Engaging in medical tourism by attracting patients internationally involves a process of internationalization of healthcare. Countries have commonly gone through different stages in their approach to medical tourism which has matured the industry. A first stage in the internationalization is encouraging regular travelers to consider treatment options in a destination. A second stage involves the signing of agreements with healthcare systems in countries that can remit patients abroad. A third stage is to develop an integrated organization taking patients all needs before, during and after treatment into consideration. Our study is based on more than 80 in-depth interviews as well as secondary data from countries in Europe, Asia and North America. Much lower medical treatment prices in many Asian and Latin American countries act as driving forces for medical tourism attracting Western medical tourists to seek treatment in those countries.
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| 5. |
- Borg, Erik A., 1961-, et al.
(author)
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Corporate governance networks between international financial market actors within investment banking
- 2017
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In: Proceedings of the 59<sup>th</sup> Annual Meeting of the Academy of International Business. - East Lansing, USA : Academy of International Business. ; , s. 19-
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Conference paper (peer-reviewed)abstract
- This article presents a study of networks in the financial services market. We invoke network theory to study the role of connection between market actors within investment banking. We look at the relationship between corporate governance and the networks and performance of financial market actors. A comprehensive set of secondary data is analyzed with a multiple correspondence analysis methodology. The data is compared with evidences of rankings of the financial service divisions of investment banks. We have found that the forming of formal networks ties between market actors can be associated with the rating of financial banking service. Actors with more network connections are rated higher in customer ratings than those with fewer network ties. The forming of formal ties in boards and committees has a positive impact on the performance ratings of providers of financial services. Our data consists of three clusters. The first entails international banks with high turnover and superior customer reviews. The second cluster consists of small unranked banks with considerably lower turnover, and the third cluster is represented by the midsized banks.
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| 6. |
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| 7. |
- Borg, Erik A., 1961-, et al.
(author)
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Enterprises in the suburbs and the locality of entrepreneurship
- 2017
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In: Great regional awakening. - 9781897721605
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Conference paper (peer-reviewed)abstract
- Suburbs represent an essential subject for regional studies and have a rapidly increasing economic significance within wider metropolitan regions (Phelps 2010). It is necessary to create inclusive suburbs with a stronger identity. The current growth of populations in major cities requires an ability to reorganize existing cities and a massive restructuring of urban infrastructure (Modarres and Kirby 2010). The interpretation of the needs of suburbs have previously called for a transdisciplinary and collaborative strategy (Després et al. 2004). We look at entrepreneurship and different types of 21 businesses as a source of vitalization of suburbs. These ventures are studied in the context of the diversity of the population of suburb. Entrepreneurial investments, the establishment of high impact enterprises as well as networking among local and migrant businesses represent elements that can vitalize previously marginalized suburbs. Enterprises that are clustered in suburban neighborhoods reflect the different impacts of suburban and city spatial forms. Newly arrived citizens draw upon the critical mass of ethnic members to form a niche market for ethnic business (Fong et al. 2007). Minorities may have limited access to financial capital in the larger urban economy, but ethnic enclaves may provide a source of a unique competitive advantage (Cummings 1999). Entrepreneurship rooted in a suburban surrounding represent a specific opportunity to become embedded in an economic and spatial dimension. The migrant may be seen as representing a diversity capital which penetrate specific market conditions located in ethnically diverse neighborhoods situated in the suburbs of major cities. The spatial and entrepreneurial dimension of ethnic business can thereby be given a relevant context for interpretation.
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| 9. |
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| 10. |
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| 11. |
- Borg, Erik A., 1961-, et al.
(author)
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International Market-Oriented Strategies for Medical Tourism Destinations
- 2018
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In: International Journal of Market Research. - : Sage Publications. - 1470-7853 .- 2515-2173. ; 60:6, s. 621-634
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Journal article (peer-reviewed)abstract
- Patients seeking medical care are travelling greater distances for treatment. The globalisation of healthcare has given rise to a thriving global medical services industry. The ability to gain access to more advanced treatments, differences in cost and inflexible national healthcare systems encourage patients to seek treatment abroad. In the new information age, patients seek information about available treatment opportunities with less regard to national boundaries. International hospitals are seeking new marketing strategies for their services. Today, much of the marketing takes place on the Internet, which is accelerating the internationalisation of the medical services industry. This article presents a comparative and interpretive study. We have interpreted the market orientation and degree of specialisation of hospitals in Singapore and in Sweden, which in turn are compared to leading hospitals in the US. In this research, we present evidence of different approaches to medical tourism based on different organisational frameworks for the marketing of medical services to international patients. The study indicates that market orientation results in greater emphasis on superior service quality of health care. This in turn leads to the delivery of improved services to patients.
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| 12. |
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| 13. |
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| 14. |
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| 15. |
- Hyder, Akmal S., 1952-, et al.
(author)
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Medical tourism in emerging markets : The role of trust, networks, and word-of-mouth
- 2019
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In: Health Marketing Quarterly. - : Taylor & Francis. - 0735-9683 .- 1545-0864. ; 36:3, s. 203-219
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Journal article (peer-reviewed)abstract
- Despite the growing popularity of medical tourism (MT) in emerging markets (EMs), little is known about how healthcare providers operationalize. This article analyzes how healthcare providers meet different challenges to market MT in an EM setting. A qualitative method was used for data collection and conducting case studies on healthcare services in the Philippines. The results show that trust and network building are necessary for mitigating the unfavorable characteristics, instability and lack of legitimacy caused by institutional constraints in EM. Word-of-mouth is found to be important to attract new customers and disseminate information about MT services.
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| 16. |
- Kirsch, Frank-Michael, 1954-, et al.
(author)
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Inledning
- 2019
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In: Medicinturism. - : Gidlunds förlag. - 9789178444014 ; , s. 7-27
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Book chapter (peer-reviewed)
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| 17. |
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| 18. |
- Rydback, Michelle, Doktorand, 1976-, et al.
(author)
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Marketing Medical Tourism in Emerging Market : The Role of Trust, Network, and Adaptation
- 2016
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In: BAM2016 Conference Proceedings. - Newcastle : British Academy of Management. - 9780954960896 ; , s. -18
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Conference paper (peer-reviewed)abstract
- This paper aims to examine marketing of medical tourism (MT) from an emerging markets’ (EMs) perspective. In concrete, it analyzes how service providers develop trust, establish contacts with different actors and adapt to customers and the local environment to carry out the marketing in EM. A qualitative multiple case study approach has been employed. The result shows that trust- and network building is significant in mitigating the unfavorable feature, sustain the instability and legitimacy cause by institutional void. While, adaptation is necessary to customize service and support trust and network building. This study shows how healthcare providers are thriving in a turbulent environment in EM to promote medical service. Thus, it confers marketing science influence the MT industry. The proposed theoretical framework can be a relevant tool to improve understanding MT.
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| 19. |
- Tesfaye, Besrat, et al.
(author)
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Medborgarskap, entreprenörskap och kultur : Tre viktiga faktorer för hållbara förorter
- 2018
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In: Samhällsbyggaren. - Stockholm. - 2000-2408. ; :3, s. 12-13
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Journal article (pop. science, debate, etc.)abstract
- När nya bostadsområden byggs eller renoveras brottas samhällsplanerare med önskan att skapa förutsättningar för ’det goda livet’ i förortens bostäder. Bostadsområden som byggs eller renoveras lägger grunden för det lokala samhällets utveckling på längre sikt.Därför är det viktigt att utreda vilka kan vara de viktigaste förutsättningarna för ett framgångsrikt bostadsområde. Inom forskargruppen Reinvent vid Södertörns högskola har vi brottats med frågor kring lyckade och misslyckade förorter. Den utsatthet som finns i många förorter bildar en bas för vår forskning som kretsar kring hållbarhet i förortsmiljön. Vi har identifierat tre faktorer som kan vara viktiga för hållbara förorter.
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| 20. |
- Vigerland, Lars, et al.
(author)
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Cultural Capital in the Economic Field : A Study of Relationships in an Art Market
- 2018
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In: Philosophy of Management. - : Springer. - 1740-3812 .- 2052-9597. ; 17:2, s. 169-185
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Journal article (peer-reviewed)abstract
- In this study of an economic field and its relationships to a cultural field, we apply Pierre Bourdieu’s central concepts of economic capital, cultural capital, symbolic capital and field, and thus follow in a tradition that at the outset was considered to be post-structuralism, but which by Bourdieu later has been brought into the realm of realism. We have mapped relationships between the actors and thus the field structures that these relationships entail. The fields in which a segment of an art world is operating is represented in multi-dimensional figures which illustrate relationships and bonds between the different categories of organizations. Some of the business actors we have studied are engaging in cultural activities with a great deal of autonomy, others are connected to the cultural field in less active ways. In participating in the cultural field they are in different ways and to different extents accumulating symbolic capital including prestige and honor. The method we have applied is multiple correspondence analysis which was frequently used by Bourdieu.
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| 21. |
- Vigerland, Lars, et al.
(author)
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Högtflygande planer : En intervjuundersökning avseende skälen till marknadsnotering av små och medelstora företag samt dess effekter
- 2017
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Reports (other academic/artistic)abstract
- Studien har utgått från marknadsnotering av små och medelstora företag (SMF), vilka inte beforskats i Sverige sedan tidigare. Eftersom området är outforskat föll valet på en intervjustudie innebärande djuplodande empiri med stor nyansrikedom för att erhålla nödvändig kunskap om marknadens och företagens förutsättningar. Vidare föll urvalsramen på AktieTorget (sic), som är en marknadsplats för transaktioner av finansiella instrument, i huvudsak aktier, specifikt inriktat på just SMF, varför valet av AktieTorget var strategiskt. Tio semistrukturerade intervjuer med en blandning av olika typer av branscher och företagsstorlekar valdes ut från de 160 företag som är noterade på AktieTorgets lista. Dessa tio företag utgör således studiens nettourval. Intervjuerna genomfördes under perioden november 2016 till januari 2017. De teoretiska utgångspunkterna är i huvudsak nätverksteorier, Schumpeters teori om innovatör och entreprenör, agentteorin om principal och agent, informations- asymmetri samt effektiva marknadshypotesen (EMH). Studiens i huvudsak viktigaste resultat för företagen att marknadsnoteras är, förutom det vanligaste i.) att erhålla externt kapital, ii.) att markwnadsföra sig både internt mot aktieägare och anställda och mot externa aktörer som potentiella nya kunder, anställda och samhällsinstitutioner genom den ökade legitimitet en marknadsnotering innebär samt iii.) att erhålla ett uppdaterat marknadspris på företagets värde underlättande eller t.o.m. möjliggörande exit för företagens initiala ägare och att möjliggöra expansion genom att köpa upp andra verksamheter med egna marknadsnoterade aktier. I studien diskuteras att en marknadsnotering leder till en effektivare prissättning på företagets verksamhet innebärande en mer korrekt värdering av företaget, vilket har positiva effekter på samhällsnyttan. Några nackdelar som lyfts fram med marknadsnotering är i.) den ökade transparens marknadsnotering kräver innebärande ökade formella krav på verksamheten samt ii.) den ökade publicitet marknadsnotering innebär och som kan vara negativt vid tillfällen då företagen måste delge marknaden dålig information. En kvantitativ studie planeras som uppföljning till denna.
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