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- Ahamed, A. F. M. Jalal, 1976-, et al.
(author)
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Effect of distance and communication climate on export performance : The mediating role of relationship quality
- 2013
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In: Journal of Global Marketing. - : Informa UK Limited. - 0891-1762 .- 1528-6975. ; 26:5, s. 284-300
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Journal article (peer-reviewed)abstract
- The authors explore how distance and the communication climate perceived by exporters influence export performance both directly and as mediated by relationship quality. The ready-made garments industry in Bangladesh yielded 185 responses. A mediation model was tested using structural equation modeling, applying partial least squares techniques. The results show that distance is negatively related to communication climate and relationship quality; relationship quality mediates the distance–export performance relationship, whereas communication climate is positively associated with relationship quality and export performance, and a full mediating role of relationship quality is found in the communication climate–export performance relationship. A strong positive relationship between relationship quality and export performance is also identified. The managerial implication of the study includes that with better relationship strength, it is possible to neutralize the negative impact of distance on export performance. The implications and limitations are also discussed.
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| 2. |
- Ahamed, A. F. M. Jalal, 1976-, et al.
(author)
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The link between export relationship quality, performance and expectation of continuing the relationship : A South Asia exporters’ perspective
- 2015
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In: International Journal of Emerging Markets. - : Emerald Group Publishing Limited. - 1746-8809 .- 1746-8817. ; 10:1, s. 16-31
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Journal article (peer-reviewed)abstract
- Purpose - The purpose of this study is threefold: to investigate how relationship quality affects export performance; to see if and to what extent export performance affects exporter satisfaction; and to determine whether exporter satisfaction ultimately affects the expectation of continuing the export-import relationship in an emerging market. Design/methodology/approach - The paper reports the findings of a survey of 185 respondents from the ready-made garments industry in Bangladesh chosen from a convenience sample. The responding exporters were located in Dhaka city or nearby areas. The data were analyzed using the partial least squares technique. Findings - The results support four out of five hypotheses, indicating that there is a significant relationship between exporter relationship quality and financial and strategic export performance. Additionally, a positive relationship between financial export performance and exporter satisfaction and between exporter satisfaction and the expectation of continuing the relationship are shown. No significant relationship between strategic export performance and exporter satisfaction is found. Practical implications - The findings have practical implications for managers and policy-makers interested in developing effective strategies for building and maintaining high quality export-import relationships, especially in the context of an emerging market. Originality/value - In order to accomplish the research goal, the main constructs from two influential streams of literature - social exchange theory and the disconfirmation of expectation theory - are utilized. This is new in the context of an emerging economy perspective.
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| 3. |
- Ahamed, A. F. M. Jalal, 1976-, et al.
(author)
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The Mediating Effect of Relationship Quality on the Transaction Cost-Export Performance Link : Bangladeshi Exporters' Perspectives
- 2015
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In: Journal of Relationship Marketing. - : Informa UK Limited. - 1533-2667 .- 1533-2675. ; 14:2, s. 152-169
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Journal article (peer-reviewed)abstract
- This study explores how relationship quality might mediate the link between transaction cost variables and export performance. In the proposed conceptual model, relationship-specific assets and uncertainty affect export performance both directly and through relationship quality; survey data from 185 exporting organizations in Bangladesh provide the test of this model. This article thus proposes that transaction cost economics and relational exchange theories are complementary rather than competing theories. These conclusions arise because this study accounts for not only the direct effect of asset specificity and uncertainty on export performance but also their indirect effects through relationship quality, which have not been empirically tested or clarified previously.
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| 4. |
- Armbrecht, John, et al.
(author)
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A segmentation of fish consumers based on quantity and type of fish: Insights from the Swedish market
- 2023
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In: Food Quality and Preference. - 0950-3293. ; 112
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Journal article (peer-reviewed)abstract
- The primary objective of this study is to elucidate the underlying factors contributing to the observed differences in fish consumption patterns. To accomplish this, a segmentation analysis was conducted on a representative sample of 2207 individuals from Sweden based on the dual dimensions of both the volume and variety of fish ingested. By scrutinizing these facets, the aim is to gain deeper insights into the distinct consumer archetypes characterized by their diverse fish consumption habits, thus uncovering the catalysts and deterrents that influence these patterns. The outcome of the segmentation analysis (i.e., two-step analysis: hierarchical clustering followed by non-hierarchical clustering technique) reveals four distinct consumer segments, each possessing unique attributes concerning their preferences and behaviours regarding fish consumption. These segments are classified as the “Frequent,” “Avid,” “Occasional,” and “Infrequent” fish consumers. The profiling of these segments is built on factors encompassing consumers' decision-making styles, involvement in food, environmental consciousness, as well as pertinent socio-economic variables including income, geographical location, age, educational attainment, and gender. Evident from the findings is the clear demarcation of two segments characterized by robust fish consumption tendencies, specifically the “Frequent” and “Avid” segments. Subsequently, there exists a segment showcasing moderately pronounced fish consumption behaviours labelled as the “Occasional” consumer group, in contrast to a segment demonstrating a markedly diminished inclination for fish consumption, denoted as the “Infrequent” consumer. All segments score high on habitual and brand-loyal purchasing intentions which emphasize the routine nature of fish consumption behaviour. In a broader context, the study underscores the inherent utility of segmenting consumers based on fish consumption volume and type, as this approach yields distinct consumer groups that can be systematically addressed by stakeholders ranging from policy makers to producers and other seafood advocates.
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| 8. |
- Skallerud, Kåre, et al.
(author)
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Intentions to Consume Sustainably Produced Fish: The Moderator Effects of Involvement and Environmental Awareness
- 2021
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In: Sustainability. - : MDPI AG. - 2071-1050. ; 13:2
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Journal article (peer-reviewed)abstract
- The purpose of this study is to apply the conceptual framework of the theory of planned behavior (TPB) to explain the consumption of sustainable produced fish in Sweden. We seek to understand the moderating role of food product involvement and environmental awareness as extensions of traditional constructs such as attitudes, social norms, and perceived behavioral control. The data were derived from a representative sample of 1974 Swedish consumers. Structural equation modeling was applied to test the relationships between constructs and evaluate the reliability and the validity of the constructs. Attitudes had a significantly positive effect on intention to consume fish in general and sustainably produced fish in particular. Social norms had significantly positive effect on intention to consume fish in general, but no effect on intention to consume sustainably produced fish. Behavioral control had no effect on behavioral intention. Interestingly, involvement negatively moderated the effect of attitudes on both intention to consume more fish and to consume more sustainably produced fish. Environmental awareness also negatively moderated the effect of attitudes on intention to consume more sustainably produced fish. It seems that attempts to create food product involvement and environmental awareness among consumers may have the opposite effect—a boomerang effect—than what conventional wisdom and much of the research on fish consumption indicates. Theoretical and practical implications of the findings are discussed.
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