SwePub - search: id:"swepub:oai:DiVA.org:hj-421...

Enumeration	Reference	Cover	Find
1.	Parida, Vinit, et al. (author) Developing global service innovation capabilities : How global manufacturers address the challenges of market heterogeneity 2015 In: Research technology management. - : Taylor & Francis. - 0895-6308 .- 1930-0166. ; 58:5, s. 35-44 Journal article (peer-reviewed)abstract As multinational manufacturing companies pursue service innovation toward global markets, their back-end development units (i.e. R&D headquarters) face immense challenges due to market heterogeneity. Our extensive studies of 14 leading multinational companies in service innovation have identified, analyzed, and ranked challenges to reveal the key steps to building necessary capabilities. Based on our analysis, we explain how back-end units develop four sub-dimensions of global service innovation capabilities (service offerings, digitalization, customer insights, and integrating global knowledge) to manage their relationships with regional front-end units and subsequently drive service innovation. In developing these capabilities, the back-end units progressively learn to collaborate, integrate, and orchestrate processes and activities across and within regional front-end units, customers, and service partners from heterogeneous global markets.

Parida, Vinit, et al. (author)
Developing global service innovation capabilities : How global manufacturers address the challenges of market heterogeneity
2015
In: Research technology management. - : Taylor & Francis. - 0895-6308 .- 1930-0166. ; 58:5, s. 35-44
Journal article (peer-reviewed)abstract
- As multinational manufacturing companies pursue service innovation toward global markets, their back-end development units (i.e. R&D headquarters) face immense challenges due to market heterogeneity. Our extensive studies of 14 leading multinational companies in service innovation have identified, analyzed, and ranked challenges to reveal the key steps to building necessary capabilities. Based on our analysis, we explain how back-end units develop four sub-dimensions of global service innovation capabilities (service offerings, digitalization, customer insights, and integrating global knowledge) to manage their relationships with regional front-end units and subsequently drive service innovation. In developing these capabilities, the back-end units progressively learn to collaborate, integrate, and orchestrate processes and activities across and within regional front-end units, customers, and service partners from heterogeneous global markets.

Träfflista för sökning "id:"swepub:oai:DiVA.org:hj-42132" "