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- Zhang, Ya, et al.
(author)
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Timing in smaller firms' internationalization process toward emerging markets (China focus)
- 2013
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In: 22nd Nordic Academy of Management Conference. - Reykjavik, Iceland.
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Conference paper (other academic/artistic)abstract
- 1. Study objective:To get a better understanding on how an interaction between small firms’ managerial intentions, competences, embedded networks and firms’ perceived opportunities from industrial and institutional environments formstheir internationalization pathway over the time.2. A brief statement of method:Four longitudinal in-depth case studies were selected from 293 respondents to a survey in 2010 on SwedishSMEs’ China business experience and interest.• Chosen cases are contrast in their previous interna-tional business experience and traits of product/ service offerings.• The study uses a mixed method to collect primary data and the data are collected several rounds along tar-get market entry process.3. A summary of results:In a case of small service firm without pre-international business, influences from domestic intermediate actors in professional networks play a big role in firm’s opportuni- ties discovery process.Other cases show that an iterative learning process in emerging market entry. However, the opportunities searching process is triggered by internal motivations such as growth.The study captures small firms changing managerial attentions under stimulations from external environment and internal motivations. The study shows that interac- tion between small firms’ internal means (resources) and attitude, and firms’ external environment plays a majorrole in forming a dynamic process of internationalization.4. The conclusionsThe pattern of smaller firms’ internationalization processis dynamic and non-linear.In an exploration phase of internationalization pro-cess, external stimulators might impact a direction interms of market selection and entry mode.
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