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  • Foster, Tim, et al. (author)
  • Brand personality of a city : identity vs. image
  • 2015
  • In: The Sustainable Global Marketplace. - Cham : Encyclopedia of Global Archaeology/Springer Verlag. - 9783319108728 - 9783319108735 ; , s. 440-442
  • Conference paper (peer-reviewed)abstract
    • This study investigates the perceived destination image and identity by applying the concept of brand personality and empirically examines their effects on loyalty towards a city as a brand. This affords a deeper understanding of how branding works in this context and provides a framework by which local governments can manage such loyalty.
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Type of publication
conference paper (1)
Type of content
peer-reviewed (1)
Author/Editor
Foster, Tim (1)
Sattari, Setayesh (1)
Bäckström, Lars (1)
University
Luleå University of Technology (1)
Language
English (1)
Research subject (UKÄ/SCB)
Social Sciences (1)
Year
2015 (1)

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