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- Dahlgaard, Jens Jörn, et al.
(author)
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Kansei/affective engineering design : A methodology for profound affection and attractive quality creation
- 2008
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In: The TQM Journal. - : Emerald Group Publishing Limited. - 1754-2731 .- 1754-274X. ; 20:4, s. 299-311
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Journal article (peer-reviewed)abstract
- Purpose – The purpose of the paper is to present and discuss the Kansei engineering (KE) methodology, and to reflect on the future development of KE. The paper presents a model of the KE methodology and illustrates how this model was applied on a simple example which all may understand – design of a new chocolate bar. Design/methodology/approach – The research methodology is a combination of desk research (literature analysis), data collection, data analysis, reflections and model building. Findings – The paper suggests a structural model as a possible expanded framework for future Kansei/affective engineering research studies. According to the model profound affection is a result of the following six enabler factors: sensing experience; emotional experiences (Kansei); behavioural experiences/action; social experiences/interactions and relations; spiritual experiences/moral, ethics; intellectual experiences/cognition. Originality/value – The paper defines “Profound affection” as a very comprehensive state, which is a result of a combination of sensing, intellectual/cognitive, emotional, social, behavioural and spiritual experiences. “Profound affection” is not only a result of sensing or emotional experiences.
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