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- Hansson, Lena, 1968
(author)
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The construction of accessibility: temporary consumer-assemblages meeting store-assemblages
- 2012
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In: Making Sense of Consumption, 2nd Nordic Conference on Consumer Research, May 30 - June 1, 2012 Gothenburg, Sweden.
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Conference paper (peer-reviewed)abstract
- Retail stores constitute a great part of cities commercial venues and consumers visit them regularly when going shopping. Accessibility is in retail traditionally viewed as something pre-defined as geographic store location, transport provision, or included as one aspect among others as part of store satisfaction. However, these perspectives fail to consider the situational aspects of accessibility. This paper will explore how accessibility or inaccessibility is constructed and negotiated when older consumers are shopping for groceries. It is argued that accessibility is something created and negotiated in situ within the practices of everyday life. Accessibility is thus both negotiated and situational.
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