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- Johansson, Catrin
(author)
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Visioner och verkligheter : Kommunikationen om företagets strategi
- 2003
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Doctoral thesis (other academic/artistic)abstract
- The starting point for this study is the question of why organizational visions are often interpreted by employees as unintelligible and insignificant. The knowledge gap in this area makes the study of communication about vision and goals both urgent and interesting.Accordingly, the purpose is to advance knowledge on communication processes in organizations through description and analysis of communication about strategy, encompassing vision, strategic objectives and common values, in a company.A case study design was chosen and a longitudinal qualitative study was conducted in the company, from April 1998 to January 2000. A combination of methods were used, including participant observation, discourse analysis and interviews.Communication about the strategy followed a typical top-down model, starting on group level and ending on department level. In this process, Balanced Scorecard was used as a tool to communicate the strategy.It was concluded that visions formulated by top managers met different realities constructed by managers at lower levels in the company. Managers’ attitudes, knowledge and interpretations were important individual factors that influenced communication about the strategy. Employees did not have the same detailed knowledge of the strategy as the managers, nor were they given the same opportunities to obtain it.The discourse analysis reveals power structures, conflicts, individual attitudes and perspectives. The study thus results in a deep understanding of communication problems in the organization.
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- Severson, Pernilla, 1971-
(author)
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En gökunge i public service-boet? : Publikens roll i digitaliseringen av marksänd television
- 2004
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Doctoral thesis (other academic/artistic)abstract
- In a Swedish setting an audience orientation is applied to investigate public service TV in the ongoing development of terrestrial digital television. Focus is on institutionalized politics and public service TV companies Sveriges Television (Swedish Television) and Utbildningsradion (Education Radio). In a case study through a multitude of material, emphasizing policy documents and interviews but also including media coverage, it is explored how and why the audience is involved in public service digital TV development. Is it an operation in the public interest, and what does this mean for public service as a media policy principle? The empirical result indicates a complex and problematic audience, which is not constantly prioritized but always present. The audience legacy is threatened in public service TV by a consumer orientation. Concluding implications are on the one hand that feedback from the audience can not only be based in ratings and market analysis. On the other hand there is a need for an attitude towards public service legitimacy as utopian realism.
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- Lagerkvist, Amanda, 1970-
(author)
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’We See America’ : Mediatized and Mobile Gazes in Swedish Post-war Travelogues
- 2004
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In: International journal of cultural studies. - London : Sage. - 1367-8779 .- 1460-356X. ; 7:3, s. 321-342
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Journal article (peer-reviewed)abstract
- In this article I explore the many different meanings of the mediatized meeting with New York (how gazing at the Manhattan Skyline “felt like being at the movies”) from the point of departure of how traveling Swedes – mainly male, middle aged and of middle- and upper class backgrounds – made sense of America, in travel writing from 1945-1963. By analyzing the pivotal arrival scenes in these narratives in conjunction with the accompanying illustrations, I investigate the kinds of gazes that were called upon. I set out by arguing that their gazes reinforced a kind of “medial attitude” which resonated with strong traditions of traveling and visualizing the other. But the article ultimately shows that when they approached the new world, experiences of mediatization and movement also invoked a range of other viewing possibilities that bore witness to their stance being first and foremost that of ambivalence, which implied that their gaze, their masculinity and their authority were set in motion.
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