| 1. |
- Dahlander, Linus, 1979, et al.
(author)
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How do firms make use of Open Source communities?
- 2008
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In: Longe Range Planning. - 0024-6301 .- 1873-1872. ; 41:6
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Journal article (peer-reviewed)abstract
- Relying on four in-depth case studies of firms involved with open source software, we investigate how firms make use of open source communities, and how that use is associated with their business models. Three themes - accessing, aligning and assimilating are inductively developed for how the firms relate to the external knowledge created in the communities. For each theme, we make an argument about the tactics associated with each theme and their positive and negative consequences. The findings are related to the literature on the open and distributed nature of innovation, and various theoretical and managerial implications are discussed.
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| 2. |
- Fredberg, Tobias, 1974
(author)
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Organizing Customers: Learning from Big Brother
- 2009
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In: Longe Range Planning. - : Elsevier BV. - 0024-6301 .- 1873-1872. ; 42:3, s. 320-340
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Journal article (peer-reviewed)abstract
- Many firms see a potential value in the communities of interested customers that havegrown around products in various industries. These ‘customer communities’ or ‘communitiesof interest’ give enthusiasts the opportunity to socialise around a common focus. Theyseem to create more loyal customers and a potential flow of creative ideas that the firms canmake use of. However, although the benefits of customer communities are clear, the processof organising them is not. In this paper, we are interested in how firms can organisecustomers in communities that are productively used for customer interaction. The analysisis built on an in-depth study of how the producers of the reality TV series Big Brother useda combination of online and offline channels to organise customers. Theories of attentionare used to explain the organising process. The core argument is that the customer’s use ofdifferent channels (e.g. TV, web, newspapers, chat) directs and redirects his/her attentionand thereby influences behaviour in a way that can be beneficial for the broadcasting firm.The paper contributes to theory by advancing knowledge on how communities becomeorganised through combinations of online and offline sources that guide attention andbehaviour. For managers, the paper aims to develop actionable knowledge on how channelscan be structured to organise customer communities so as to increase and prolongcustomer attention and interaction, and hence enable extraction of value.
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| 3. |
- Ivory, Chris, et al.
(author)
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The role of framing in complex transitional projects
- 2008
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In: Long range planning. - : PERGAMON-ELSEVIER SCIENCE LTD. - 0024-6301 .- 1873-1872. ; 41:1, s. 93-106
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Journal article (peer-reviewed)abstract
- The role of perceptual frames and reframing in the context of the shifting demand for goods and services is explored. The case of Alstom Transport's building of the Pendolino tilting train for Virgin Trains' West Coast Mainline route is used as an example of how framing and reframing can be a key management tool in contexts where customers are driving new strategic directions in the delivery of goods and services. We see the successful management of transitional projects (projects which depart from existing knowledge and capabilities to deliver transformed goods and services) as dependent on the ability of project managers, and other key actors, to reshape and realign existing perceptual frames. The paper examines the difficulties of so doing.
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