| 1. |
- Baggio, Rodolfo, et al.
(author)
-
Network science and e‑tourism
- 2018
-
In: Information Technology & Tourism. - New York : Springer. - 1098-3058 .- 1943-4294. ; 20:1-4, s. 97-102
-
Journal article (peer-reviewed)
|
|
| 2. |
- Eber, Zoe Fanni, et al.
(author)
-
Hyperlink network analysis of a multi destination region : The case of Halland, South Sweden
- 2018
-
In: Information Technology & Tourism. - : Springer Science and Business Media LLC. - 1098-3058 .- 1943-4294. ; 20:1-4, s. 181-188
-
Journal article (peer-reviewed)abstract
- Over the past years, attention has been given to the relevance of network studies as an analytical tool to assess essential features of a tourism destination. This work analyzes the network of Halland County, a tourism destination in South Sweden. The study aims at enhancing the body of knowledge and the comprehension of the structural characterization of the tourism network, deriving indications for policy makers and local stakeholders in order to improve the effectiveness and efficiency of the regional tourism system. Tourism stakeholders’ websites were explored using hyperlink network analysis (Baggio, 2007; Raisi et al., 2017). Findings highlight the need for strengthened industry ties and contribute to the industry-wide discussion on exploring network topology as a key source of knowledge for destination management and development, respectively.
|
|
| 3. |
- Gellerstedt, Martin, 1966-, et al.
(author)
-
The impact of word of mouth when booking a hotel : could a good friend's opinion outweigh the online majority?
- 2019
-
In: Information Technology & Tourism. - : Springer. - 1098-3058 .- 1943-4294. ; 21:3, s. 289-311
-
Journal article (peer-reviewed)abstract
- Online user generated reviews are transforming business and customer behavior and could have a major impact on sales. The primary aim of this study was to measure the impact of online reviews in comparison with the impact of a good friend's opinion. The question in focus was: to what extent could a single review made by a good friend compensate the opinion of the online majority? Subjects were randomly allocated to different versions of guest reviews of a fictive hotel: either constituting a positive or a negative online majority. After reading the reviews, respondents were asked about their booking intention. The respondents were also asked to re-evaluate booking intention given the additional information that a good friend has given a recommendation or an advice against booking the hotel. The study design was experimental and based on a survey which included 1319 respondents who were randomized to the different versions of guest reviews. The results showed that the overall valence of reviews is crucial for booking intention, also the latest two reviews were important even though the effect was much smaller. If the overall valence was negative the latest two reviews had no importance, no matter if these were positive or negative. But, if the overall valence was positive, then the booking intention could be diluted if the two latest reviews were negative. Concerning the primary aim of the study, it is concluded that a good friend’s word of mouth could outweigh the online majority. This means that a negative online majority could be outweigh by a good friend's recommendation and that a positive online majority could be outweigh by a goods friend's recommendation against booking the hotel.
|
|
| 4. |
- Gurel, Cetin, et al.
(author)
-
Coping with reintermediation : The case of SMHEs
- 2016
-
In: Information Technology & Tourism. - : Springer Science and Business Media LLC. - 1098-3058 .- 1943-4294. ; 16:4, s. 375-392
-
Journal article (peer-reviewed)abstract
- The structure of hospitality distribution has experienced profound changeswithin the last few decades. With the evolution and spread of internet, a substantialnumber of consumers started to use electronic channels for hotel bookings.This has resulted in disintermediation of traditional offline travel agencies. Yet, ithas also initiated a new type of middleman to emerge and grow. Much powerfulthan its former version, online travel agencies (OTAs) bring about some benefits butalso challenges particularly for small and medium sized independent hotels(SMHEs). This paper focuses on the difficulties SMHEs face during this transformation.The characteristics of SMHEs, the evolution of channels and the role ofOTAs were discussed based on a qualitative study. 22 SMHE managers wereinterviewed about their perceptions of OTAs and challenges with reintermediation.Based on the data the challenges were grouped under; complexity, dependency,unfair competition and commodification. Solutions to complications of reintermediationfor SMHEs and directions for future research are suggested
|
|
| 5. |
- Högberg, Karin, 1982-, et al.
(author)
-
Framing organizational social media : a longitudinal study of a hotel chain
- 2019
-
In: Information Technology & Tourism. - : Springer Science and Business Media LLC. - 1098-3058 .- 1943-4294. ; 21:2, s. 209-236
-
Journal article (peer-reviewed)abstract
- The development of social media in the past decade has transformed the hospitality and tourism industry. There is, however, limited empirical research on how individual employees and groups of employees within organizations make sense of new technology, such as social media, over time. In this paper we focus on the individual and organizational level by exploring how hotel employees and managers make sense of organizational social media over a 4-year period. The perceived usefulness of social media is studied in an organizational setting by applying technological frames as a theoretical framework. The study is a longitudinal case study that includes time both during and after the implementation of social media in an international hotel chain in Europe. A total of 37 in-depth qualitative interviews were conducted at 14 hotels as well as additional observations on site and on social media platforms. The study contributes to existing literature by investigating organizational social media use over time.
|
|
| 6. |
|
|
| 7. |
- Höpken, Wolfram, et al.
(author)
-
Google Trends data for analysing tourists’ online search behaviour and improving demand forecasting : The case of Åre, Sweden
- 2019
-
In: Information Technology & Tourism. - : Springer. - 1098-3058 .- 1943-4294. ; 21:1, s. 45-62
-
Journal article (peer-reviewed)abstract
- Accurate forecasting of tourism demand is of utmost relevance for the success oftourism businesses. This paper presents a novel approach that extends autoregressiveforecasting models by considering travellers’ web search behaviour as additionalinput for predicting tourist arrivals. More precisely, the study presents a methodwith the capacity to identify relevant search terms and time lags (i.e. time differencebetween web search activities and tourist arrivals), and to aggregate these timeseries into an overall web search index with maximal forecasting power on tourismarrivals. The proposed approach enables a thorough analysis of temporal relationshipsbetween search terms and tourist arrivals, thus, identifying patterns that reflectonline planning behaviour of travellers before visiting a destination. The study isconducted at the leading Swedish mountain destination, Åre, using arrival data andGoogle web search data for the period 2005–2012. Findings demonstrate the abilityof the proposed approach to outperform traditional autoregressive approaches, byincreasing the predictive power in forecasting tourism demand.
|
|
| 8. |
|
|
