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- Andreasson, Maria, 1982
(author)
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Do gender, status and personalization of survey sender’s signature affect response rates and evaluations of survey? LORE methodological note 2015:5
- 2015
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Reports (other academic/artistic)abstract
- In this methodological note we examine if the sender’s signature in the invitation email of a web survey affect the willingness to participate in the survey. With a randomized experimental set-up (N=20 276), we test if gender and status affect participation rates, if a personal name is more appealing than the name of an organization, and if such potential effects linger on to the end of the survey when respondents are asked to evaluate the survey. In addition, we test if providing a stated purpose of the survey help increase participation rates. Results show that providing a name rather than an organization has the strongest statistically significant effect on participation rates, followed by the status of the sender - a professor’s title yields higher participation rate an assistant’s title, but no effect of gender is found. Providing a purpose of the study increases participation rates somewhat, although the differences are not statistically significant. None of the sender’s features affected how the respondents evaluated the survey in the end.
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| 2. |
- Martinsson, Johan, 1975, et al.
(author)
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Effects of additional reminders on survey participation and attrition. LORE methodological note 2015:7
- 2015
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Reports (other academic/artistic)abstract
- This study examines the impact of reminders on survey participation rates, completion rates and panel unsubscription rates. The results show that going from zero to one reminder increases the participation rate by eleven percentage points, from one to two by four percentage points, and from two to three by two and half percentage points. As the number of reminders increase, the share of people who complete the entire survey after starting it also goes up, as do the share of the invited sample who instead unsubscribes permanently from the panel.
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