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- Johansson, Henrik, 1989-
(författare)
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Urban Consolidation Centres : On Relationships between Customer Needs and Services in City Logistics
- 2018
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Licentiatavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Urban Consolidation Centres (UCCs) are often conceived as an enabler to alleviate negative effects associated with distribution of goods in cities, such as traffic congestion and hazardous emissions. UCCs not only have the potential to reduce these effects but also provide alternative distribution solutions by introducing new transhipment points. Despite their potential, UCCs often fail to be self-supporting and are often dependent on subsides, which is not considered to be sustainable in the long run. In response, this thesis takes its point of departure in the two business models elements value propositions and target customers. A business model is often viewed as an enabler to generate revenue and UCCs have the potential to generate revenue by offering services to their customers, and the customers pay for the services. To understand how customers can benefit from UCCs and provide arguments why they should use these, it is important to understand the relationship between customers’ needs and the services UCCs can provide. The purpose of this thesis is to identify and describe the potential relationship between needs of UCC customers and UCC services.The research in the thesis is both explorative and descriptive, where a first step is to identify customer needs, UCC services, and value propositions. The descriptive part is to describe them and it is also the foundation for understanding the relationship between customer needs and UCC services. Through the analysis and discussion, multiple customer needs are identified and described for seven customer groups and the UCC operator; all of which could be considered customers of UCCs. The thesis also adds to the UCC literature with three new identified UCC services: e-commerce with used products, advertisement, and registration in computer system. The outcome of the analysis also provides illustrations of how customer needs can be matched with UCC services. For the most studied customer group, receiver of goods, a total of 29 different matches were identified, which illustrates the possibilities but also the complexity of the relationships. To understand the relationship, three different types of gaps were also identified that have implications for future research.The main contributions to research and the UCC literature in particular are enlargement of the scope of customers and the illustration of the relationships between customer needs and UCC services. The illustrations include contributions such as identifying, mapping and describing the customer needs, UCC services, and value propositions. An important first step is to understand how customer needs and UCC services can be linked, and this thesis provides examples of how this can be achieved. Viewing every stakeholder as a potential customer opens up the opportunity to fulfil their needs and the potential to generate revenue, which in turn could close the gap in the problem of non-self-supporting UCCs. Furthermore, with self-supporting UCCs, the number of freight vehicles can be reduced and this may lead to more attractive cities with less traffic congestion and lower emissions.
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| 2. |
- Berglund, Henrik, 1973, et al.
(författare)
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A New Perspective on the Innovators Dilemma Exploring the role of Entrepreneurial Incentives
- 2017
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Ingår i: International Journal of Technology Management. - : Inderscience Publishers. - 0267-5730 .- 1741-5276. ; 75:1-4, s. 142-156
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Tidskriftsartikel (refereegranskat)abstract
- Why do entrant firms sometimes gain the upper hand under conditions of discontinuous technological change? Previous research on this topic has either looked at the role of established competencies and/or firm incentives to invest in a new technology. In this paper we explore an alternative explanation. Drawing upon evidence from the ongoing transition from CCTV to digital, IP based video surveillance, we argue that entrant firms may be more prone to act entrepreneurially, i.e. more inclined to proactively create or transform markets and build ecosystems. As new technologies frequently require altered behaviour among customers and stakeholders, this capability is sometimes critical in order to succeed in a technological transition. Our contribution therefore lies in pointing out that not only may incentives to allocate R&D resources differ among entrants and incumbents, firms might also have different incentives to engage in entrepreneurial activities of creating or transforming markets.
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| 3. |
- Berglund, Henrik, 1973
(författare)
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Between Cognition and Discourse: Phenomenology and the Study of Entrepreneurship
- 2015
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Ingår i: International Journal of Entrepreneurial Behaviour and Research. - 1355-2554. ; 21:3, s. 472-488
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Tidskriftsartikel (refereegranskat)abstract
- This paper describes phenomenological approaches to studying entrepreneurs and their behaviours with the goal of providing a useful complement to the cognitive and discursive approaches that are common in the field today. These two approaches typically seek coherent explanations of entrepreneurial behaviours by grounding them in underlying cognitions or extra-individual discourses. Phenomenology on the other hand seeks to capture the richness of individuals’ lived experiences. While some degree of scientific reduction is inevitable in all empirical research, such reduction is also accompanied by the risk of ignoring essential insights. This paper argues that the study of entrepreneurship is especially vulnerable to misleading conclusions stemming from premature abstraction and analysis.
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| 4. |
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| 5. |
- Berglund, Henrik, 1973, et al.
(författare)
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Opportunities, Time, and Mechanisms in Entrepreneurship: On the Practical Irrelevance of Propensities
- 2017
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Ingår i: Academy of Management Review. - : Academy of Management. - 0363-7425 .- 1930-3807. ; 42:4, s. 731-734
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Tidskriftsartikel (refereegranskat)abstract
- We conclude by suggesting that entrepreneurship scholars pay attention to Ramoglou and Tsang’s critique of naïve positivism and their emphasis on mechanisms and causal explanations. However, we see no value in using critical realism as a meta-theoretical crutch to save the realness and independence of entrepreneurial opportunities, and more generally to conceive of entrepreneurial processes and outcomes as caused by complexly interacting and empirically unobservable entities and mechanisms. Instead, we urge scholars to consider explanations that focus on empirically tractable social mechanisms that connect social action and interaction with relevant outcomes in ways that take into account the open-endedness, uncertainty, and transformative character of entrepreneurship.
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| 6. |
- Berglund, Henrik, 1973, et al.
(författare)
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Pragmatic entrepreneurs and institutionalized scholars? On the path-dependent nature of entrepreneurship scholarship.
- 2016
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Ingår i: Challenging Entrepreneurship Research. - 9781317413578 ; , s. 37-52
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- In Chapter 3, entitled "Pragmatic entrepreneurs and institutionalized scholars? On the path-dependent nature of entrepreneurship scholarship", Henrik Berglund and Karl Wennberg start with the question: The essence of entrepreneurship is being different. If this is the case, why does so much of entrepreneurship research seem to be so very similar? They argue that the increased maturation and institutionalization of entrepreneurship as a scholarly field have led to greater influence from established research fields such as strategic management and organization theory, and as a consequence, an increased 'taking-for-grantedness' of research questions, unit of analysis and research designs. Thus, much entrepreneurship research becomes fairly narrow in focus and echoes mainstream disciplines. Taking inspiration from real-world entrepreneurs and the philosophical tradition of pragmatism, the authors provide some suggestions for entrepreneurship research: * Entrepreneurship scholars need to pay more attention to the fundamental nature of entrepreneurship and practicing entrepreneurs. * Entrepreneurs are pragmatic individuals and in the same way as real-world entrepreneurs, entrepreneurship scholars need to adopt a 'down to earth', actionable and pluralistic view of entrepreneurship. * This pragmatic view of entrepreneurship calls for epistemological inspiration from pragmatic philosophy, theoretical inspiration from disciplines other than strategic management and organization theory, as well as methodological inspiration from a wide range of traditions.
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| 7. |
- Korsgaard, Steffen, et al.
(författare)
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A Tale of Two Kirzners: Time, Uncertainty and the ’Nature’ of Opportunities
- 2016
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Ingår i: Entrepreneurship: Theory and Practice. - : SAGE Publications. - 1042-2587 .- 1540-6520. ; 40:4, s. 867-889
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Tidskriftsartikel (refereegranskat)abstract
- This paper discusses the influence of Israel Kirzner on the field of entrepreneurship research. We review Kirzner’s work and argue that it contains two distinct approaches to entrepreneurship, termed Kirzner Mark I and Kirzner Mark II. Mark I with its focus on alertness and opportunity discovery has exerted a strong influence on entrepreneurship research in the last decade, and helped catapult the field forward. We propose that Mark II, with its emphasis on time, uncertainty and creative action in pursuit of imagined opportunities, complements the discovery view and can provide an alternative conceptual grounding for the decade to come.
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