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Träfflista för sökning "WFRF:(Giesler Markus) srt2:(2018)"

Search: WFRF:(Giesler Markus) > (2018)

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1.
  • Brunk, Katja H., et al. (author)
  • Creating a Consumable Past: How Memory Making Shapes Marketization
  • 2018
  • In: Journal of consumer research. - : Oxford University Press (OUP). - 0093-5301 .- 1537-5277. ; 44:6, s. 1325-1342
  • Journal article (peer-reviewed)abstract
    • Consumer researchers tend to equate successful marketization—the transition from a socialist to a capitalist economy—with the consensual acquiescence to an idealized definition of the socialist past. For this reason, little research has examined how memories about socialism influence marketization over time. To redress this gap, we bring prior consumer research on commercial mythmaking and popular memory to bear on an in-depth analysis of the marketization of the former German Democratic Republic. We find that, owing to a progressive sequence of conflicts between commercialized memories of socialism promoted by marketing agents and countermemories advocating socialism as a political alternative, definitions of the past, and by extension, capitalism’s hegemony are subject to ongoing contestation and change. Our theoretical framework of hegemonic memory making explains relationships among consumption, memory making, and market systems that have not been recognized by prior research on consumption and nostalgia.
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2.
  • Hartmann, Benjamin J., 1981, et al. (author)
  • The Production and Consumption of Retro Brands Beyond Meaning Revival
  • 2018
  • In: Advances in Consumer Research. - 0098-9258. ; 46, s. 402-405
  • Journal article (peer-reviewed)abstract
    • While past research articulates retro branding predominantly as brand meaning revival, our findings from a historical analysis of the production and consumption of retro brands in Germany reveal how these commercialized representations of the past operate also via brand meaning inversion (retroversion) and brand meaning invention (retrovention).
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  • Result 1-2 of 2
Type of publication
journal article (2)
Type of content
peer-reviewed (2)
Author/Editor
Hartmann, Benjamin J ... (2)
Brunk, Katja H. (2)
Giesler, Markus (2)
University
University of Gothenburg (2)
Language
English (2)
Research subject (UKÄ/SCB)
Social Sciences (2)
Year
2018 (2)Undo refine

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