| 1. |
- Çevik, Müge, et al.
(author)
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Sosyal Medya Analitiği [Social Media Analytics] : Twitter için Büyük Veri Yaklaşımı [Big Data Approach for Twitter]
- 2015
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Conference paper (peer-reviewed)abstract
- Bu çalışma, büyük veri analizini sosyal medya araştırmalarında kullanımı için yöntem önerisinde bulunmaktadır. Büyük veri araştırmalarında, tümden gelim ya da tüme varım yerine alternatif olarak “abduction” yaklaşımı kullanılabilir (Kitchin, 2014). Bu yaklaşımda veri, en iyi açıklamanın çıkarılması açısından araştırmanın başlangıcından sonuçlanmasına kadar geçen her aşamada dikkat edilmesi gereken önemli bir unsurdur. Sosyal medya araştırmalarında veri hacmi büyüklüğü ve verinin oluşum hızının yüksekliği sebebiyle, büyük veri analizi benimsenen yöntemler arasında öne çıkmaktadır (Jacob, 2009). Bu bağlamda, sosyal medya araştırmalarında analitik ve yapısal bir yöntemin takip edilmesi, araştırmaların ve çıktılarının bilimsel niteliğinin korunması açısından önem taşımaktadır. Çalışmamızın amacı, sosyal medya analitiğine örnek oluşturmak ve özellikle Twitter analizi için büyük veri analizine dayanan bir araştırma yöntemi önerisinde bulunmaktır.
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| 2. |
- Ozturkcan, Selcen, et al.
(author)
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An analysis of the Gezi Park social movement tweets
- 2017
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In: Aslib Journal of Information Management. - : Emerald Group Publishing Limited. - 2050-3806 .- 2050-3814. ; 69:4, s. 426-440
-
Journal article (peer-reviewed)abstract
- Purpose: Twitter usage during Gezi Park Protests, a significant large-scale connective action, is analyzed to reveal meaningful findings on individual and group tweeting characteristics. Subsequent to the Arab Spring in terms of its timing, the Gezi Park Protests began by the spread of news on construction plans to build a shopping mall at a public park in Taksim Square in Istanbul on May 26, 2013. Though started as a small-scale local protest, it emerged into a series of multi-regional social protests, also known as the Gezi Park demonstrations. The paper aims to discuss these issues.Design/methodology/approach: The authors sought answers to three important research questions: whether Twitter usage is reflective of real life events, what Twitter is actually used for, and is Twitter usage contagious? The authors have collected streamed data from Twitter. As a research methodology, the authors followed social media analytics framework proposed by Fan and Gordon (2014), which included three consecutive processes; capturing, understanding, and presenting. An analysis of 54 million publicly available tweets and 3.5 million foursquare check-ins, which account to randomly selected 1 percent of all tweets and check-ins posted from Istanbul, Turkey between March and September 2013 are presented.Findings: A perceived lack of sufficient media coverage on events taking place on the streets is believed to result in Turkish protestors’ use of Twitter as a medium to share and get information on ongoing and planned demonstrations, to learn the recent news, to participate in the debate, and to create local and global awareness.Research limitations/implications: Data collection via streamed tweets comes with certain limitations. Twitter restricts data collection on publicly available tweets and only allows randomly selected 1 percent of all tweets posted from a specific region. Therefore, the authors’ data include only tweets of publicly available Twitter profiles. The generalizability of the findings should be regarded with concerning this limitation.Practical implications: The authors conclude that Twitter was used mainly as a platform to exchange information to organize street demonstrations.Originality/value: The authors conclude that Twitter usage reflected Street movements on a chronological level. Finally, the authors present that Twitter usage is contagious whereas tweeting is not necessarily.
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| 3. |
- Ozturkcan, Selcen, 1977-, et al.
(author)
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Analysis of tweets about football : 2013 and 2018 leagues in Turkey
- 2019
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In: Behavior and Information Technology. - : Taylor & Francis. - 0144-929X .- 1362-3001. ; 38:9, s. 887-899
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Journal article (peer-reviewed)abstract
- Football has recently developed into a unique sector with complex management and marketing functions, where novel communication technologies are employed. In this paper, we aim to contribute to the numerous fields involving emerging European sports marketing literature, social media analytics, and digital consumer behaviour. Our purpose is to explore Twitter use related with football by analysing real-time streamed data in offering a longitudinal perspective by focusing on 2013 and 2018 leagues in Turkey via the use of social media analytics framework. Retrieved dataset involved randomly selected publicly available 370 thousand and 6.8 million real-time tweets in 2013 and 2018 leagues, respectively. We report that majority of tweets about the football was posted within the three-hour window before the match independent of the match result and the importance of the result. Moreover, pre-match tweeting volume was almost a crystal ball signalling match winning. Our findings are valuable for sports managers and marketers where some key suggestions provided are to involve particular contexts of winning or losing in their after-match marketing plans, to value weekdays as much as the weekends, and to utilise the after-work prime time of social media engagement.
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| 4. |
- Ozturkcan, Selcen, et al.
(author)
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Digital national currency : example of Sweden and e-Krona
- 2019
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In: Paper presented at the 2nd International Conference on Digital Innovation, Entrepreneurship and Financing, Valencia, Spain, December 2-3, 2019. - Valencia, Spain. ; , s. 1-7
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Conference paper (peer-reviewed)abstract
- Financial Institutions all around the world are recently discussing possibilities to launch national digital currencies to replace the cash as we know it since the Lydians invention. In this paper, we review the concept by visiting the core definitions and focus on the Scandinavian market to understand the example of Sweden and the ongoing e-Krona project. We conclude by pointing out some research questions and call upon developing future collaborative research.
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