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- Abidin, Shahriman Zainal, et al.
(author)
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The significance of form elements: a study of representational content of design sketches
- 2011
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In: [Host publication title missing]. - New York, NY, USA : ACM. - 9781450307543 ; , s. 21-30
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Conference paper (peer-reviewed)abstract
- The purpose of this paper is to understand the significance of form elements through the interpretations of design sketches. These interpretations are provided by designers themselves interpreting expressive characteristics of car images, and by students interpreting the sketches of designers' morphing sequences. In the experimental investigation of the sketching process through morphing sequence exercises, designers used individually driven styles and approaches when creating product form. These approaches produce characteristically different form ideas, which differ (but also show consistency) with respect to type of car category, expression, identity, recognition, format, composition, complexity, etc. Typically, assessment of generated sketch work and ideas is done using relative heuristic evaluation in a comparative design review. Given a large set of automotive sketches, general patterns of styling emphasis can be identified. The paper concludes that perceptions of designers are varied due to the representation format of the ideas as visual hand sketches. The visual hand sketches point out certain meaning and can be categorized with respect to perceptual characteristics according to the PPE framework and suggest that a tool to support evaluation and generation of early design concepts can be developed, and to support the generation of form ideas with desired characteristics for a brand, product category and market.
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| 3. |
- Liem, Andre, et al.
(author)
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CULTURAL ”VALUE CREATION” IN THE DESIGN OF CELLULAR PHONES
- 2011
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In: Proceedings of the International Conference on Engineering Design, ICED. - 2220-4334 .- 2220-4342. ; Vol. 7: Human Behaviour in Design, s. 254-264
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Conference paper (peer-reviewed)abstract
- The extension of Cagan and Vogel´s “Value Creation Model” with culture as an additional component may enhance the search for superior value and competitive advantage. However, to manage different judgments and positioning of different evaluators, contextual research on users is needed in order to find more valid classifications. It is important to understand how users consider each of these dimensions when they want to define an identity for a product. As a case, cellular phones were used for discussing cultural factors as well as relationships among values, lifestyles and consumer behaviour. With respect to individual features and components, no specific design recommendation can be made at this point of time. Attribute based methods were not enough for understanding users’ real behaviour and tendencies towards a product. A product is more than just a combination of its components or attributes. However, a more elaborate mapping of hardware and software components onto Hofstede´s cultural dimensions can lead to interesting findings based on the identification of cultural specific components, especially when comparing between Asian and Western likings and requirements.
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