| 1. |
- Sartelli, Massimo, et al.
(författare)
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Ten golden rules for optimal antibiotic use in hospital settings: the WARNING call to action
- 2023
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Ingår i: WORLD JOURNAL OF EMERGENCY SURGERY. - 1749-7922. ; 18:1
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Forskningsöversikt (refereegranskat)abstract
- Antibiotics are recognized widely for their benefits when used appropriately. However, they are often used inappropriately despite the importance of responsible use within good clinical practice. Effective antibiotic treatment is an essential component of universal healthcare, and it is a global responsibility to ensure appropriate use. Currently, pharmaceutical companies have little incentive to develop new antibiotics due to scientific, regulatory, and financial barriers, further emphasizing the importance of appropriate antibiotic use. To address this issue, the Global Alliance for Infections in Surgery established an international multidisciplinary task force of 295 experts from 115 countries with different backgrounds. The task force developed a position statement called WARNING (Worldwide Antimicrobial Resistance National/International Network Group) aimed at raising awareness of antimicrobial resistance and improving antibiotic prescribing practices worldwide. The statement outlined is 10 axioms, or "golden rules," for the appropriate use of antibiotics that all healthcare workers should consistently adhere in clinical practice.
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| 2. |
- Fregidou-Malama, Maria, 1944-, et al.
(författare)
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International marketing strategy of emerging market firms: the case of Bangladesh
- 2023
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Ingår i: Journal of Asia Business Studies. - : Emerald. - 1558-7894 .- 1559-2243. ; :4, s. 804-823
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Tidskriftsartikel (refereegranskat)abstract
- PurposeThis study aims to increase understanding of factors influencing the international marketing (IM) strategy of products from emerging markets (EMs) to international markets.Design/methodology/approachThis study conducted case studies by collecting qualitative data through semistructured interviews with respondents from four food product companies in Bangladesh.FindingsThis study finds that the firms employ local Bangladeshi people who are knowledgeable in the company culture. They strategically focus on countries where the Bangladeshi diaspora lives and initially target them, approaching natives later. They adapt and customize products to the importers’ requirements to make them visible and increase understanding between product providers and local customers. The findings show that EM firms encounter a mentality that poor countries produce poor quality products; this mindset makes the internationalization of their business difficult.Research limitations/implicationsThis research contributes to international product marketing of EM firms by constructing a model of a modern people-oriented marketing strategy for food products. This study contributes to literature on culture by illustrating that the cultural dimensions of collectivism and uncertainty avoidance enhance the development of networks and trust and impact marketing strategy.Originality/valueThis study theorizes the importance of context and an innovation-driven modern people-oriented IM strategy that adapts to customers’ preferences for food products and emphasizes the contribution of diaspora. This research reveals that Bangladeshi firms face challenges both because customers link the country and the companies to low-quality products and because governmental regulations prevent them from establishing a local presence in other countries. This study analyzes challenges EM firms face in the process of IM and the factors affecting Bangladesh in particular.
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| 3. |
- Fregidou-Malama, Maria, 1944-, et al.
(författare)
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Multilevel trust in international marketing of healthcare services : A five-country comparative study
- 2021
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Ingår i: International Business Review. - : Elsevier. - 0969-5931 .- 1873-6149. ; 30:6
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: This research aims to increase understanding on how multilevel trust is developed as well as how trust levels are interconnected and influence international marketing strategy for healthcare services. Design/Methodology/Approach: A comparative case study approach was applied with Elekta, a Swedish firm, operating in Brazil, the Philippines, China, Russia, and Hong Kong. Findings: The research culminated in a multilevel trust (MLT) model comprised of three levels relating to individuals, company performance, and context. Research implications/limitations: This study offers a context-based multilevel trust model from a process perspective focusing on healthcare. This model can be tested in other service sectors. Practical implications: Managers should consider multilevel trust to boost relationships and achieve local acceptance. Originality/Value: This research contributes to trust theory by constructing a context-based multilevel trust model for international healthcare marketing.
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| 4. |
- Fregidou-Malama, Maria, 1944-, et al.
(författare)
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The paradox of globalization: exploitation or empowerment of women?
- 2022
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Ingår i: The paradox of globalization: exploitation or empowerment of women?.
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Konferensbidrag (refereegranskat)abstract
- This study analyzes the Paradox of Globalisation. We investigate if Globalisation leads to empowerment or to exploitations of women. Research show globalization contributes to higher incomes for less developed economies, democratizes institutions, cultivates cultural richness and develops employment for women. Additionally, there are negative effects of globalization if the cultural context of people is not considered and globalization is controversial. We view the paradox of globalization as twofold having consequences on women empowerment and exploitation. It is assumed gender equality can improve women conditions and opportunities, advances their careers and enhances participation in democratic decision-making, by giving freedom of speech to all about problems in factory work. Based on a study from Bangladesh garment industry we analyze the influence of globalization on women empowerment. We conducted a qualitative study and structured interviews with 39 women workers in six factories and use a grounded theory approach to analyse the data. Preliminary results of the study show contextual factors affect the working conditions of women in the factories negatively. Female workers are not satisfied with the salaries they get, they are not allowed to use the money they earn by themselves and they do not have the possibility to participate in decision-making and advance in careers. The paradox is female workers still can support their families and their children and got the possibility to buy more and healthier food. The study suggests if institutional factors are considered, globalization can make a positive contribution by empowering women and improving the quality of decision-making.
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