| 1. |
- Owusu, Richard A., 1960-
(author)
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Marketing and Development : The Role of Project Business in African Development
- 2003
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In: Ekonomiska samfundets tidskrift. - Helsinki : Ekonomiska Samfundet i Finland. - 0013-3183 .- 2323-1378. ; :2, s. 117-120
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Journal article (peer-reviewed)abstract
- The article summarizes the role of marketing management for economic development. Marketing management is seen as the ability to meet the business survival needs of the firm and meet the needs of the market. Therefore good marketing management has an important role to play in ensuring positive economic development
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| 2. |
- Owusu, Richard A., 1960-
(author)
-
Potentials and Strategies for Project Marketing by Finnish Companies in Africa
- 2002
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In: Projektitoiminta. - Helsinki : Finnish Project Management Association. - 1455-4178 .- 2242-9549. ; XXV:2, s. 30-32
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Journal article (peer-reviewed)abstract
- The paper describes the massive potential market that exists in Africa for infrastructure projects. The lack of infrastructure to power development in African countries has to be met through purchases of infrastructure projects. From a business marketing perspective, there is a purchaser and a marketer who need to develop mutually beneficial business relationships through project business.
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| 3. |
- Owusu, Richard A., 1960-
(author)
-
Project marketing to Africa : lessons from the case of IVO Transmission Engineering and Ghana’s national electrification scheme
- 2002
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In: Journal of business & industrial marketing. - Bingley, United Kingdom : Emerald Group Publishing Limited. - 0885-8624 .- 2052-1189. ; 17:6, s. 523-537
-
Journal article (peer-reviewed)abstract
- There is a need for new models for foreign business and investment in Africa. The world's "poorest" continent has a massive deficit in infrastructural, production and other facilities. The foreign business and investment dividends expected from economic liberalization and democracy that have been implemented by most African countries since the mid-1980s are yet to be achieved. In this paper, project business is suggested as a model for foreign firms to do business in Africa, in the short to medium-term. Thereby, they will establish relationships and networks and gain valuable knowledge and experience of African economies. Such experience, relationships and networks can be used to do profitable business in the short to medium-term. In the long term, economic growth in African economies will expand opportunities, and the firms in question will be well placed to take advantage of them.
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