11. |
- Huge-Brodin, Maria, 1966-, et al.
(author)
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The consumer's changing role : The case of recycling
- 2005
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In: Management of environmental quality. - : Emerald. - 1477-7835 .- 1758-6119. ; 16:1, s. 77-86
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Journal article (peer-reviewed)abstract
- Purpose - The emerging material flows of recycled goods have effects on roles, responsibilities and positions of a range of industrial actors, but also on the consumer as a part of the industrial recycling process. The purpose of the paper is to discuss the changing role and position of the final-product customer, the consumer, as recycling is introduced into the supply chain. Design/methodology/approach - This is a conceptual paper, building on theory and concepts from literature on marketing channels, industrial actors and material flows. Those concepts were developed basically for traditional forward material flows, while recycling complicates their application and further development. Findings - Through recycling the consumer is given a new role, as a supplier, however, not as a seller in traditional terms. This new nature of its role complicates the conception of the consumer's position, vis-à-vis the recycler. It also addresses the consumer seen as an economic entity vis-à-vis other actors. Originality/value - Including recycling in the concept of material flow structures and the consumer as an actor in industrial processes becomes more and more vital, both for theory development where this is still novel, and for practice, as the mechanisms of recycling and consumer behaviour need to be better described and understood for both industry and authorities.
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12. |
- Hultman, Claes, 1947-, et al.
(author)
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Marketing perspectives
- 2006
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Reports (other academic/artistic)abstract
- There are almost six million small employers in the United States and millions of other businesses without employees. In addition, hundreds of thousands, if not millions, of businesses located outside the United States and many non-profits located within compete for American customers. The resulting cacophony makes it very difficult for the individual small-business owner to emerge from the din and market his or her firm and its products/services. Still, small-business owners and managers have no choice. They must reach their potential customer base they are to have any chance of survival, let alone success. Thus the marketing attributes and strategies employed in successful firms are of particular interest to many and yield this issue of the National Small Business Poll, Marketing Perspectives.
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13. |
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14. |
- Jensen, Tommy, 1970-, et al.
(author)
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Global trafficking networks and business studies
- 2008
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In: Tamara. Journal of Critical Organisation Inquiry. - Las Cruces, NM : New Mexico State University. - 1532-5555. ; 7:4, s. 147-159
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Journal article (peer-reviewed)
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15. |
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16. |
- Kasouf, Chickery J., 1958-, et al.
(author)
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Service Dominant Logic : Implications at the marketing/entrepreneurship interface
- 2008
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In: Journal of Research in Marketing and Entrepreneurship. - Bingley : Emerald Group Publishing Limited. - 1471-5201 .- 1471-521X. ; 10:1, s. 57-69
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Journal article (peer-reviewed)abstract
- This research note is an exploration into the implications of an emerging school of marketing thought, service dominant logic (SDL), may have on the marketing/entrepreneurship interface. First, SDL is discussed from a marketing perspective, then SDL and the traditional goods dominant logic of marketing are compared with respect to how they may impact a firm’s entrepreneurial processes. Finally, a set of research implications for SDL at the marketing/entrepreneurship interface is offered.
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17. |
- Kinnman, Susanna, 1975-, et al.
(author)
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A global Baltic : potential gains from trade liberalisation in the Baltic sea states
- 2009
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In: Baltic Journal of Economics. - : Taylor & Francis. - 1406-099X. ; 9:1, s. 55-79
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Journal article (peer-reviewed)abstract
- Though the Baltic Sea countries have displayed substantial growth and trading activity over the last decade, facilitated by reforms, significant trade barriers still exist. We analyse their implications, using a CGE-model. Besides the “usual suspects” (tariffs, subsidies and services barriers) and trade facilitation, we address non-tariff-measures (NTM) in a separate scenario. We find that the reforms would substantially boost national income and trade, especially for the group of emerging economies. Income gains are primarily due to elimination of dead-weight losses caused by rules and regulations and improved resource allocation. Jointly, the simulations indicate a move towards services and industrial production and export.
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19. |
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20. |
- Grafström, Maria, 1978-
(author)
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Nyheter på ekonomiska
- 2005
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In: Den framgångsrika ekonomiskan. - Stockholm : Santérus Förlag. - 9189449754 ; , s. 110-129
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Book chapter (other academic/artistic)abstract
- När en viktig fråga ska avgöras – såväl i våra organisationer som i samhällsdebatten – vinner nästan alltid en ekonom diskussionen.Det spelar ingen roll om motparten är en välinformerad, engagerad och kompetent yrkesperson, en väl förberedd representant för en intressegrupp, en politiker med brett stöd eller en journalist som grävt djupt, ekonomen får ändå sista ordet.Ekonomerna kan inte sakfrågorna bättre, de är inte mer engagerade än andra, de företräder inte starkare intressen och de vet inte något varken om dåtiden eller framtiden som inte andra vet. Ekonomernas framgång med att styra beslut och beslutsfattare beror på att de talar ett kraftfullare språk än andra – ekonomiskan. Boken innehåller ett antal essäer om språket ekonomiska, dess betydelse och användning. Den vänder sig till alla som söker svar på frågan vad ekonomiskan egentligen spelar för roll. Om kapitlet "Nyheter på ekonomiska": Affärspressen har under de senaste årtiondena blivit en allt viktigare arena för ekonomiskan att spridas, utvecklas och användas på. I kapitlet analyseras användningen av ekonomiskan i affärstidningarna Dagens Industri och Finanstidningen under 1990-talet. Först presenteras resultat från kvantitativa textanalyser för att få en övergripande bild av affärspressens ordförråd. Därefter analyseras användningen av ekonomiskan genom studier av affärstidningarnas redaktionella inriktning samt nyheternas innehåll och karaktär.
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