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Search: WFRF:(McFarland Colin) > (2018)

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  • Fabijan, Aleksander, et al. (author)
  • Experimentation growth: Evolving trustworthy A/B testing capabilities in online software companies
  • 2018
  • In: Journal of Software: Evolution and Process. - : Wiley. - 2047-7481 .- 2047-7473. ; 30:12
  • Journal article (peer-reviewed)abstract
    • Companies need to know how much value their ideas deliver to customers. One of the most powerful ways to accurately measure this is by conducting online controlled experiments (OCEs). To run experiments, however, companies need to develop strong experimentation practices as well as align their organization and culture to experimentation. The main objective of this paper is to demonstrate how to run OCEs at large scale using the experience of companies that succeeded in scaling. Based on case study research at Microsoft, Booking.com, Skyscanner, and Intuit, we present our main contribution-The Experiment Growth Model. This four-stage model addresses the seven critical aspects of experimentation and can help companies to transform their organizations into learning laboratories where new ideas can be tested with scientific accuracy. Ultimately, this should lead to better products and services.
  •  
2.
  • Lakens, Daniel, et al. (author)
  • Justify your alpha
  • 2018
  • In: Nature Human Behaviour. - : Nature Publishing Group. - 2397-3374. ; 2:3, s. 168-171
  • Journal article (peer-reviewed)abstract
    • In response to recommendations to redefine statistical significance to P ≤ 0.005, we propose that researchers should transparently report and justify all choices they make when designing a study, including the alpha level.
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  • Result 1-2 of 2
Type of publication
journal article (2)
Type of content
peer-reviewed (2)
Author/Editor
McFarland, Colin (2)
Kenny, David A. (1)
Johansson, Christer (1)
Albers, Casper J. (1)
Ingre, Michael (1)
Olsson Holmström, He ... (1)
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Danielsson, Henrik (1)
Bosch, Jan, 1967 (1)
Grange, James A. (1)
Hasselman, Fred (1)
Spies, Jeffrey R. (1)
van Assen, Marcel A. ... (1)
Carlsson, Rickard, 1 ... (1)
Sjoerds, Zsuzsika (1)
Zwaan, Rolf A. (1)
Buchanan, Erin M. (1)
Nilsonne, Gustav, 19 ... (1)
Collins, Gary S. (1)
Williams, Donald R. (1)
Fabijan, Aleksander (1)
De Xivry, Jean Jacqu ... (1)
Holmes, Nicholas P. (1)
Lukavský, Jiří (1)
Earp, Brian D (1)
Ziano, Ignazio (1)
Dmitriev, Pavel (1)
Vermeer, Lukas (1)
Van Calster, Ben (1)
Yarkoni, Tal (1)
Pfuhl, Gerit (1)
Grieve, Andrew P. (1)
Lakens, Daniël (1)
Vadillo, Miguel A (1)
Saribay, S Adil (1)
Chen, Sau-Chin (1)
McCarthy, Randy J (1)
Juszczyk, Konrad (1)
Parsons, Sam (1)
Adolfi, Federico G. (1)
Anvari, Farid (1)
Apps, Matthew A. J. (1)
Argamon, Shlomo E. (1)
Baguley, Thom (1)
Becker, Raymond B. (1)
Benning, Stephen D. (1)
Bradford, Daniel E. (1)
Caldwell, Aaron R. (1)
Chung, Bryan (1)
Colling, Lincoln J. (1)
Crook, Zander (1)
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University
Stockholm University (1)
Linköping University (1)
Malmö University (1)
Chalmers University of Technology (1)
Linnaeus University (1)
Karolinska Institutet (1)
Language
English (2)
Research subject (UKÄ/SCB)
Natural sciences (2)
Social Sciences (2)
Engineering and Technology (1)
Medical and Health Sciences (1)
Year
2018 (2)Undo refine

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