| 1. |
- Isaksson, Karin, 1984-
(author)
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Logistics Service Providers Going Green : A Framework for Developing Green Service Offerings
- 2014
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Doctoral thesis (other academic/artistic)abstract
- Environmental impact has increasingly become a “buzzword” and an important topic. This topic has been integrated into the agenda of many companies worldwide, and this dissertation focuses on the transportation and logistics industry. Environmental concerns have gained increased attention among many logistic service providers (LSPs) due to the environmental impact from their operations, and they have been identified of having a significant role in reducing the environmental burden in the supply chain. An environmental approach of the LSPs' business has also been identified as a way to achieve competitive advantage and provide market opportunities where the development and marketing of new products and services associated with green issues are suggested as important aspects for future growth. However, considering the scarcity of research regarding this topic, a study that reveals potential aspects in the development of green service offerings can bridge the knowledge gap and provide opportunities for further research within this field. The purpose of this dissertation is therefore to develop and explain a framework for LSPs’ development of green service offerings. The purpose is addressed by first investigating LSPs' service development from a general perspective in order to, in a second stage, reach a better understanding of the implications when integrating green aspects in LSPs' service development efforts.Theoretically, this dissertation departed from service marketing literature or more specifically new service development (NSD) research. This resulted in a conceptual framework including key dimensions and aspects regarding a company’s NSD efforts and activities. From this foundation, the theoretical framework was developed further based on research regarding LSPs' service development and innovation management. Finally the framework was extended with green logistics literature as well as research regarding LSPs' green development and influences on their service offerings.Empirically, this research is mainly based on qualitative data from an in-depth case study on a large LSP active on the Swedish market. In addition, empirical data from a multiple case study and a questionnaire survey conducted for the Licentiate thesis were used in order to enrich the analysis regarding the LSPs' development of green service offerings. The analysis followed a stepwise approach where literature and empirical data were analysed.One of the main results in this dissertation is the framework for LSPs' new service development, consisting of five dimensions: NSD culture, NSD strategy, NSD process focus, IT use and expertise and NSD knowledge and skills. The NSD framework presents a holistic view of the LSPs’ NSD efforts by revealing different dimensions, their roles and relations to each other as well as the pre-requisites to take into consideration in the development of new services. Thus, the different NSD dimensions should not solely be viewed as isolated dimensions; instead, there is a need for LSPs to have a holistic view and understanding of the NSD activities’ reciprocity.Another main result concerns the adaption of the NSD framework to green service development. The results reveal some pre-requisites relevant for LSPs to consider in their efforts to develop green service offerings and are summarised in the following main dimensions:Creating green awareness in the NSD culture – encourage participation regarding green initiatives within the organisation, defining a “common picture” in order to facilitate collaboration efforts and knowledge exchange concerning green expertise. The support from top management was also identified of having an influencing impact. Defining the strategic approach of green service offerings – integrate a green concern in the overall business strategy and to define the strategic role and incentives for developing green service offerings. The results also suggest LSPs to adapt green NSD efforts to different business contexts and market possibilities to match existing resources and skills with customers’ green requirements, and to perform a segmentation of customers’ environmental work and ambitions to increase the understanding of customers’ green attitudes and requirements.Create processes and routines to facilitate spreading of green knowledge – highlights the relevance of a process focus for spreading green knowledge both from an external and internal perspective. It involves e.g. adoption of certifications, procedures for environmental calculations and documentation as well as routines to spread and integrate green knowledge among employees as well as identification of customers’ green requirements.Improve green internal knowledge and build green collaborations – provide training and education to increase the level of green awareness and knowledge among employees as well as customers and strive for collaboration efforts both internally and externally to utilise each other’s knowledge and resources towards the development of green service offerings.Increase transparency of green information both internally and externally – improve green information transparency to build both internal and external trust and increase possibilities to effectively use other actors’ knowledge and resources to develop environmental improvements in the supply chain. Integration of IT expertise and synchronisations of IT systems to facilitate and support environmental work and development of green service offerings.
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| 2. |
- Isaksson, Karin
(author)
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Logistics Service Providers going green : insights from the Swedish market
- 2012
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Licentiate thesis (other academic/artistic)abstract
- During recent years pressures on the logistics and transport industry to involve and engage more in environmental work have increased. Governmental awareness of environmental impact has led to an increased pressure on the logistics and transport industry to reduce the emissions incurred by their operations. In addition, customers have become more interested and demanding regarding green initiatives in their purchasing of transport services. Although logistics service providers (LSPs) are becoming more aware of environmental problems, the development of green initiatives in the logistics and transport industry is described in the literature as being in its infancy phase. Considering the scarcity of studies on LSPs’ green initiatives, a study that reveals potential factors influencing the adoption of green initiatives may be helpful to fill the knowledge gap and provide opportunities for further research in this field.The purpose of this licentiate thesis is therefore to describe how different factors can affect the adoption of green initiatives among LSPs, and how the adoption of green initiatives can be reflected in the service offering. This includes identifying different kinds of triggers, drivers and barriers, as well as firm characteristics and describing how these factors can affect the adoption of green initiatives. Furthermore, ways in which the adoption of green initiatives can be reflected in the service offering are exemplified in order to answer the second part of the purpose.The theoretical base in this licentiate thesis can be linked to general environmental logistics literature, sustainable service, and product development research. The research in this study is in its nature explorative and empirical data have been obtained from a cross case study of six companies, and a survey study investigating LSPs active on the Swedish market.Based on the findings from the analysis, the LSPs studied have commenced to adopt green initiatives since they experience the pressure to adapt to future expectations and, understand the consequences. This will enable the LSPs to respond to the increasing and more global competition. Although increased competiveness seems to act as a trigger, the role of competitors as a driver affecting the adoption of green initiatives among LSPs are neither stressed in the case study nor singled out in the survey study as a significant driver. Increased, interest from customers and decisions from top management are both highlighted as triggers for LSPs to start adopting green initiatives, in the literature as well as among the LSPs studied.The role of customers and top management also seem to be prominent drivers in the further green development. By adopting green initiatives, LSPs strive to win new customers and there is also a desire to improve customer relationships. Furthermore, the engagement and support from top management can be crucial for how successfully the adoption of green initiatives is integrated into the company and received by the employees. In addition, among the LSPs studied, their employees can be considered as an essential driver and a resource when adopting green initiatives.
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| 3. |
- Martinsen (Sallnäs), Uni
(author)
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Green Supply and Demand on the Logistics Market
- 2011
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Licentiate thesis (other academic/artistic)abstract
- A well-known concept, both in practice and in literature is the logistics market. This market is a place where shippers’ demand for logistics services meets Logistics Service Providers’ (LSPs’) supply of such services. Although this market has been given much attention in previous research, focus has been on shippers, while the LSP perspective has to a large extent been neglected. Several logistics related trends indicate that there is an increasing need for strong relationships between LSPs and supply chains, and one such trend is the “greening” of companies and supply chains. Although it is widely recognised that transports and logistics are a major cause of greenhouse gas emissions, environmental logistics literature has only focused on the interaction between LSPs and their customers to a very limited extent. This is despite the fact that LSPs could include so-called green categories in their offerings, just as shippers could include green categories in their demands and that this interaction could in turn contribute to a decrease of greenhouse gas emissions.The purpose of this thesis is to describe the extent to which green categories are taken into account in the logistics market and suggest explanations. This includes identifying those green categories that are relevant for the logistics market, as well as a description of matches and mismatches with regard to these green categories. The matches and mismatches are studied from both a general market perspective and a relationship perspective. Initial explanations for the matches and mismatches in the relationship perspective contribute to the final part of the purpose.There are two basic theoretical starting-points in this thesis. Firstly, it is recognised that the logistics market is important to the purpose and different ways to view this market are therefore discussed. Secondly, general environmental logistics literature provides a basis for the research into green categories that can be offered or demanded on the logistics market. In the exploratoryresearch conducted for the thesis, the insights from literature are combined with empirical datafrom a survey, a homepage scan and four case studies of buyer-supplier relationships.One main contribution of this thesis is the large number of green categories that are identified as relevant for LSPs and shippers on the logistics market. These green categories range from environmental management systems, vehicle technologies and CO2 reports, to reviews of sustainability reports, relationship specific green projects and general desires among shippers to decrease CO2 emissions.A comparison of the supply of and demand for the green categories indicates that from a general market perspective, there appear to be clear mismatches between green supply and green demand. The same comparison made from a relationship perspective also indicates severalmismatches between green supply and green demand, but the buyer-supplier relationships studied show matches between green offerings and green demands to a greater extent than the market perspective does. Interestingly, the LSPs seem to include more in their offerings than the shippers appear to include in their demands for almost all mismatches in both the market perspective and the relationship perspective.Seven propositions are made to account for the matches and mismatches between green categories in buyer-supplier relationships. Three of these propositions are related to the characteristics of those green categories that are found in the relationships. It is suggested that the tangibility level of green categories influences the occurrence of matches and mismatches in the relationships and the more tangible a green category is, the higher is the likelihood of a match between supply and demand in that relationship. The opposite is also suggested, as well as the idea that the more relationship specific green categories are, the fewer the mismatches that appear in that relationship.The remaining four propositions relate to the potential connection between the type of relationship between LSPs and shippers and green matches and mismatches in their relationships. It is suggested that the closer a business relationship is, 1) the greater the number of green categories it has 2) the better green categories are communicated 3) the greater the number of matches compared to mismatches of green categories and 4) the higher the level of green category collaboration is.
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| 4. |
- Martinsen (Sallnäs), Uni
(author)
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Towards greener supply chains : Inclusion of environmental activities in relationships between logistics service providers and shippers
- 2014
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Doctoral thesis (other academic/artistic)abstract
- It is well-recognised that companies are under pressure to take responsibility for the environmental impact of their operations. Logistics service providers (LSPs), who through their transport and logistics operations have a large negative impact on the environment, are one type of supply chain actor that is under such pressure. However, in order for LSPs to be able to lower their environmental impact sufficiently, their customers, the shippers, also need to take responsibility. This thesis takes its starting point in the relationships between LSPs and shippers and argues that in order for LSPs’ environmental activities to reach their full potential, the shippers must be included in the activities.The purpose of this thesis is to describe and explain how supply chain actors, with a specific focus on logistics service providers and shippers, can include environmental activities in their relationships with each other. This comprises identifying those environmental activities that are relevant for relationships between LSPs and shippers, as well as describing the extent to which environmental activities are included in such relationships. By means of the theoretical perspective of power between supply chain actors, the thesis also sets out to further understand how power balances between LSPs and shippers can influence the extent to which they include environmental activities in their relationships with each other. Finally, the use of the theoretical perspective of coordination aims, through the analysis of coordination mechanisms, to shed light on how environmental activities are included in LSP-shipper relationships.The research in this thesis has mainly descriptive and explanatory aims, although due to the novelty of research into LSPshipper relationships in an environmental context, the research process as such is mainly exploratory. Following an abductive approach, the insights from literature are combined with empirical data from two cases studies, a homepage scan, a survey and a study of city logistics projects. Most of the applied research methods take a dual perspective of relationships between supply chain actors and thus include both LSPs and shippers.One conclusion from the research conducted for this thesis comprises the identification of environmental activities as well as a suggestion for a classification based on the activities’ role in the business between LSPs and shippers. With a starting point in the identified activities, a comparison of a market perspective and a relationship perspective of environmental activities in LSP-shipper relationships indicates that LSPs are able to fulfil the requirements set by shippers and that shippers’ requirement thus are met. The research does, however, point to a passiveness among LSPs in their relationships with shippers, who in turn would like the LSPs to be more proactive.Further, based on an analysis of power balances in LSP-shipper relationships, it is suggested that in an LSP-shipper relationship in which the shipper has a power advantage, the shipper’s environmental ambitions for logistics sets the agenda for the environmental activities in that relationship.An analysis of coordination of environmental activities in LSP-shipper relationships indicates that the mechanisms of direct supervision, which is when one actor tells the other actor in the relationship what to do, and mutual adjustment can be chosen to be used in order to include environmental activities in LSP-shipper relationships. While direct supervision is suggested to be a coordination mechanism that is easy for shippers to apply, mutual adjustment appears to hold greater potential for the development of environmental activities.Finally, these findings in combination are suggested to have implications for the coordination of environmental activities in LSP-shipper relationships. More specifically, this thesis offers a categorisation of different types of LSP-shipper relationships and the involved actors’ environmental ambition. Depending on whether the environmental ambition of the LSP and shipper in a specific relationship is high or low appears to have implications for the possibility to work towards greener supply chains for each type of relationship.
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| 5. |
- Maack, Christina
(author)
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Logistics Service Providers’ Environmental Management
- 2012
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Licentiate thesis (other academic/artistic)abstract
- This thesis aims to give a holistic description of logistics service providers’ environmental management, which has been lacking in literature. The aim is also to analyse how the logistics service providers’ environmental management provides value to their business, and to discuss its role in their business. This research contributes to the literature on green logistics, which regard the environmental sustainability related to logistics systems but largely lacks the logistics service providers’ perspective. The results support logistics service providers, who meet increasing demands on environmental sustainability, by providing a basis for discussion of how to work towards increased environmental sustainability in their business. It can contribute to discussions, evaluations and understanding of the role of environmental management as value-creating and strategic for the company.In order to explore what logistics service providers’ environmental management actually is, case studies of three different types of logistics service providers are carried out, and the environmental management of these companies are described in separate appended reports.This research is of an explorative nature and the research design has been developed in parallel with conducting the research. The researcher’s personal background thinking behind the research questions and purpose is also presented in addition to describing the research process, as it has impacted the research process. The analysis is inspired by the resource-based view. A literature framework on corporate environmental management and the resource-based view has been formed to provide a background for performing the case studies and to help structure the descriptions and analyses.The logistics service providers’ environmental management is related to compliance, internal efficiency and competitiveness. The analysis results show that environmental management to a great extent seems to be only of implicit interest for competitiveness at present and more to concern future competitiveness. A large part of meeting customers’ environmental demands today involves logistics service providers proving to their customers that they have an environmental effort, more or less regardless of what it actually includes.In order to further explore the value of environmental management, to show it more explicitly, the logistics service providers’ ability to cope with change regarding increased environmental demands is analysed. In this analysis, elements of dynamic capabilities in the companies’ environmental management are identified and presented.This research has generated several ideas for future research, first and foremost relating to organizational development of environmental management among logistics service providers and the development of more environmentally sustainable logistics services.
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