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6. |
- Thelander, Åsa, et al.
(author)
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IKEA's image in three countries
- 2010
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In: Consuming IKEA; different perspectives on consumer images of a global retailer. - 9789185113422 ; , s. 111-130
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Book chapter (other academic/artistic)
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7. |
- Thelander, Åsa, et al.
(author)
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Inledning
- 2014
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In: Kvalitativa metoder i strategisk kommunikation. - 9789144096582 ; , s. 15-25
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Book chapter (peer-reviewed)
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8. |
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11. |
- Thelander, Åsa, et al.
(author)
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Expert risk communication from an organisational context view
- 2023
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In: ; , s. 65-65
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Conference paper (peer-reviewed)abstract
- During recent years new threats have accentuated the role of scientific experts for creating risk awareness, understanding, and advice for action or preparedness for informed risk decisions. Scientific experts are expected to engage in risk communication with stakeholders at various levels, not least the general public. Scientific experts exist in organizations where forms and goals may vary, as well as in various industries. One such expert is the radiation protection expert, who exist in several organizational contexts. Responsibilities and requirements on communication are linked to the profession and a general supporting guideline on risk communication was in 2020 launched bythe International Radiation Protection Agency. However, less focus is on the organizational context such as how organizational conditions create opportunities and obstacles for the expert’s risk communication. The aim of this study was to analyze opportunities and limitations in organizational contexts and the significance they have on the experts’ communication on radiation risks. We study how the radiation protection expert understand their responsibility to communicate, how the expert is involved in communication, and how communication is shaped by the organizational context. The qualitative study focuses on radiation protection experts in three cases or contexts having different goals: an authority, a university hospital, and a European research infrastructure consortium. Communicative logics in the organizations was studied through text analyses of home pages and documents. In-depth interviews with radiation protection experts was conducted to learn about theircommunication strategies, practices, and experiences. The study show that high demands are put on the radiation protection expert to engage in communication with the public despite an often existing lack of training in communication. The experts have an implicit understanding of communication and their strategies are experience-based and context dependent. The study shows that communicative logics within the expert’s organization create some possibilities but also hindrances for the expert to communicate risk. Two such logics, the media and a promotional logic entails that certain stakeholders, channels and type of communication is prioritized. In both cases, experts are involved to a low extent and other aspects than risks are highlighted.
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13. |
- Badersten, Björn, et al.
(author)
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Teaching and learning regimes as an educational challenge and opportunity
- 2020
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In: ; , s. 12-20
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Conference paper (peer-reviewed)abstract
- Implicit assumptions, approaches, rules and practices in teaching i.e. teaching and learning regimes (TLRs) are produced and reproduced (cf. Trowler & Cooper 2002) in the closest teaching environment, traditionally within a discipline. However, multidisciplinary programs implies that teachers from different disciplines and with different taken for granted assumptions, approaches and rules are involved. It may contribute to reflection and educational development. However, different TLRs can cause friction, conflict and competition. The aim of this paper is to increase the understanding of the implications of TLRs in education. The paper identifies different TLRs at the Faculty of Social Science, presents the different assumptions and practices between the TLRs, and discusses the challenges and opportunities the different TLRs implies for education. The paper is based on text analysis of 28 pedagogical portfolios written by Excellent Teaching Practitioners representing the majority of the departments and disciplines at the Faculty of Social Science. Although most excellent teachers can be said to share a kind of constructionist view, there are considerable differences between the teachers. Identified differences includes the understanding of the aim and role of the teacher, the relation teacher-student as well as actual practice. Three ideal types representing different TLRs are formed and we call them the Facilitator, the Therapist and the Scientist. The Facilitator is focused on facilitating learning by providing order, structure and a favorable environment. The goal is to foster the student to citizens in a democracy. The Therapist emphasizes that the role of the teacher is to contribute to the students' personal development while the Scientist’s goal is to teach knowledge (what) and how knowledge is produced (why). The different understanding of the goal and role of the teacher results in different ways of understanding the learning process, the teacher-student relation and results in quite different preferences and ways of organizing and performing the teaching and learning activities. Based on the portfolio texts, it is clear that teachers at some departments have similar approach to learning, so-called communities of practice (Wenger 2000). In this paper we discuss potential conflicts between TLRs from a teacher as well as the student perspective. However, from the analysis it is obvious that the different TLRs can enrich each other as all of them hosts tensions and contradictions. The potential is discussed and a set of questions intended to use to create awareness about TLRs and its consequences among teaching staff is presented. References Trowler, Paul R. & Ali Cooper, 2002. Teaching and learning regimes: implicit theories and recurrent practices in the enhancement of teaching and learning through educational development programmes, Higher Education Research and Development, vol. 21, no 3, pp. 221-240. Wenger, Etienne (2000). Communities of practice and social learning systems. Organization 7(2): 225-246.
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14. |
- Bergman, Sandra, 1985-
(author)
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The Dynamics of Developing Leadership Communication in Organisations
- 2020
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Licentiate thesis (other academic/artistic)abstract
- Leadership development is an area which is a top priority for organisations. While communication has historically been viewed as one of many leadership activities, it has recently been suggested to be more central to, even constitutive of, leadership. It has also been put forth that communication researchers may provide a means to develop new theoretical frameworks from which to develop leadership.The purpose of this thesis is to further the theoretical understanding of communicative leadership development, specifically in the form of training efforts. Furthermore, the goal is to provide a new understanding to practitioners who are working with the development of communicative leadership.This is a compilation thesis that consists of three papers. An initial literature review shows that the development of leadership communication receives interest from fields related to health, for instance, from nursing teams, businesses, the military and construction. On the other hand, the subject doesn’t receive as much attention from the field of communication studies. The results of the thesis are based on interviews with managers and communication professionals in two organisations. The findings show several benefits from having communication professionals take on a role as communication trainers, such as increased visibility of the communication department within the organisation and the opportunity to continue to support the leaders after the trainings. Additionally, a framework of adult learning is used to analyse the interviews, which highlights several points of adult learning that are relevant to the development of leadership communication.Based on the empirical data and the literature review, a model of communicative leadership development is suggested. This model is an amalgamation of what was learned from the three papers and summarises the understanding that was gained. Moreover, the model should provide practitioners with a basis for developing communicative leadership trainings as well as for developing the theory of communicative leadership.
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- Burt, Steve, et al.
(author)
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Retail Image As Seen Through Consumers' Eyes: Studying international retail image through consumer photographs of stores
- 2007
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In: International Review of Retail Distribution & Consumer Research. - 0959-3969. ; 17:5, s. 447-467
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Journal article (peer-reviewed)abstract
- The aim of this article is to explore how retail store image is perceived by consumers from different cultural backgrounds and with different degrees of awareness and experience of the retailer. The subject is IKEA, a retailer recognized as having a global approach to the markets in which it operates, resulting in a highly standardized approach to store branding. However, rather than employing traditional methodologies to elicit consumer perceptions of store image, we attempt to capture consumer perceptions through interpretations of the visual images generated by the participants themselves. The photo-elicitation method employed captured the different interpretations and meanings attached to commonly identified elements of store image and reinforced the central role played by the store itself in retail image formation.
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21. |
- Cassinger, Cecilia, et al.
(author)
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Curated Participation : – A Study of Everyday Photography in Organizational Communication Strategy
- 2017
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Conference paper (peer-reviewed)abstract
- Visuals are ubiquitous in strategic communication involving social media and there are high expectations on what visual social media can accomplish with regards to creating engagement among people. The research aim in this paper is to examine how employees experience curating images in social media as part of an organization’s strategic communication. The reasoning is based on an empirical study of curated participation at the photo-sharing platform Instagram to improve the reputation of a large public hospital. Drawing on Goffman’s (1959) dramaturgical theory of social life, the paper approaches the conditions of participation and employee engagement as a performance. It is argued that participation is shaped by the stage of the social media site and by negotiations between participants and the imagined audience. The study sheds light on the social conventions that underpin the performance of participation at visual social media platforms and point to the implications for employee engagement.
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22. |
- Cassinger, Cecilia, et al.
(author)
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In the eye of the storm: Organisational response strategies to visually generated crisis
- 2018
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Conference paper (peer-reviewed)abstract
- Visuals like photographs and videos produced and circulated by lay people in social media serve as significant mediators in crisis communication. Such visuals are crucial for the way contemporary crisis events are defined and perceived in public (Mortensen, 2015; Coombs, 2007). This type of eyewitness footage is a growing visual genre of crisis communication. Yet, previous studies tend to neglect the visual aspect of crisis communication and there is scarce knowledge of how to monitor and manage visually articulated messages. The aim of this paper is to examine the role of eyewitness recordings in the unfolding of a reputational crisis involving multiple stakeholders. In particular, the study is concerned with how this visual genre affect the unfolding and definition of a crisis, how organisations respond, and how they can develop their preparedness for meeting visuals. As a particular case in point the study explores organisational responses to a visually generated crisis involving the social media circulation of citizen footage of a violent confrontation between an unaccompanied minor and a security officer at Malmo central station in Sweden. The study is based on a qualitative analysis of the eyewitness film, video surveillance, newsmedia articles, pressmaterial, social media posts, and interviews with key persons from the involved organisations. The analysis was directed to map the dissemination of the eyewitness film across media platforms, how it was mobilised in the ensuing public debate and how the organisational actors responded to and experienced the crises. Informed by theories of iconic images and situational crisis communication, the paper demonstrates how eyewitness images define an event and the roles that different actors adopt in the unfolding of the crisis. The study contributes to crisis communication theory by showing how eyewitness images are responded to by organisations in crisis situations and the challenges that are involved in responding to visuals. Eyewitness images were found to create discursive closure (Deetz, 1992) in communication, because they were experienced as representing events in an objective and authentic manner (see also Papadopoulos & Pantti, 2011). Moreover, the eyewitness film was embedded in other discourses and mobilised for different purposes. The actors were blamed, attacked and had limited opportunities to communicate their view of what happened. The iconic character of the film created emotional engagement and was therefore difficult to respond to by means of text-based communication. While text-based communication appeal to our reason and can be responded to in a rationalised manner, visual communication, particularly iconic imagery, appeals to our emotions and require other types of responses.
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23. |
- Cassinger, Cecilia, et al.
(author)
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Instagram photography as embodied practice: performances and gazes
- 2018
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Conference paper (peer-reviewed)abstract
- This paper examines the social rules and conventions of photography practices on visual social media platforms through revisiting the concept of gaze. More specifically we analyse how 25 participants in so-called Instagram take-overs make sense of and perform photography as an embodied visual practice situated in time and space. Hence, approaching that which is seen on Instagram from the viewpoint of how it was produced enable us to understand the role of the technique as well as social conventions and personal competence in performances of photography. Instagram takeovers are commonly used in participatory communication strategies to increase the engagement of various publics. Here we draw on different takeovers, albeit with similar purposes of improving the internal as well as external images of two public organisations, a city and a hospital. By gaze we mean certain institutionalised ways of looking at, sensing, and comprehending images on the Instagram platform. The concept of gaze may however refer to different things. Most notably is perhaps the sociologist John Urry’s (1990, 2002) formulation of the tourist gaze to describe the learnt ability of how to see things, which is a collective and culturally shared ability (see also Foucault, 1977). The tourist gaze includes the distinct, striking, unusual, and extraordinary. These values are used and reproduced in advertisements, place promotion and by the tourists. In later texts about the tourist gaze, Urry and Larsen (2011) emphasise the social aspect of tourist photography. This definition of tourist gaze makes the concept useful when practices of photography are studied in order to discuss social conventions and norms of that which is seen. It makes it possible to demonstrate and discuss parallels to other visual norms and practices. The paper addresses the pre-conference theme on mobile (in)visibilities by examining Instagram photography as a performance disciplined by gazes. The findings of the study point to the tensions between different gazes and how they discipline how participants imagine the organisation in photographic practice. Hence, the inclusion of social media in communication strategies does not necessarily reinvigorate images of the organisation, since conventional gazes govern images on social media. The study elucidates how a visual practice is socially constrained, which results in that only certain aspects of the organisation are made visible and regarded as photo worthy, while others remain unseen.
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24. |
- Cassinger, Cecilia, et al.
(author)
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Performing Instagram photography and the disciplining gaze
- 2019
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Conference paper (peer-reviewed)abstract
- This paper approach participation in visual promotional strategies as a novel form of public performance. The paper examines the social rules and conventions of photography practices on visual social media platforms in a qualitative study of how 30 participants in so-called Instagram takeovers make sense of and perform photography as an embodied visual practice situated in time and space.A dramaturgical perspective (Goffman, 1959) is adopted to understand how the participants perform and make sense of photography. The concept of gaze (Urry, 1990) is introduced in order to analyse and discuss social conventions and norms that guide the performances and have consequences for the photographs taken. The findings of the study point to the tensions between different gazes and how they discipline participants’ imaginations. Hence, the inclusion of social media in communication strategies does not necessarily reinvigorate images of the place or the organisation, since conventional gazes govern photography practice on social media. The study elucidates how a visual practice is socially constrained, which results in that only certain aspects are made visible and regarded as photo worthy, while others remain unseen.
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27. |
- Cassinger, Cecilia, et al.
(author)
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Spaces of identity in the city : Embracing the contradictions
- 2017
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In: Inclusive place branding : Critical Perspectives on Theory and Practice - Critical Perspectives on Theory and Practice. - 9781317216728 - 9781138659247 ; , s. 70-81
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Book chapter (peer-reviewed)abstract
- Several studies demonstrate the value of residents’ voices in the place branding process, however, relatively little is known about how residents experience participating in place branding campaigns and the consequences for place identity. This chapter explores the question of whether participatory branding initiatives could potentially lead to more inclusionary representational spaces in the city. Knowledge about how such spaces are produced can inform the maintenance of place brand on the strategic level and how it may include the needs of the local community. The study shows that contradictions within spaces could be useful to preserve on a strategic level in order to increase the awareness of marginalized interest in the city’s identity. Contradictions highlight asymmetries in power relations between groups and interests in the city and are difficult to resolve, thus they create ambiguous spaces in which the place identity is continuously reworked and negotiated.
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29. |
- Cassinger, Cecilia, et al.
(author)
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The Security Guard and the Boy : Organisational Crisis Responses to Iconic Imagery
- 2018
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Conference paper (peer-reviewed)abstract
- This paper examines organisational responses to eyewitness footage as a mediator in crisis communication. Eyewitness photographs and films is a growing genre of visuals that are difficult for organisations to respond to, because they are regarded as more authentic and true than other images of crisis events. In addition, it is here argued that widely circulated eyewitness imagery often involve iconic motifs with already established interpretation repertoires. The paper identifies and discusses three types of organisational response strategies to iconic imagery in eyewitness footage of a violent encounter between a boy and a security guard at a train station in Sweden, which raises questions of organisational responses to representations of power asymmetries.
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32. |
- Cassinger, Cecilia, et al.
(author)
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Voicing the organization on Instagram: Towards a performative understanding of employee voice
- 2020
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In: Public Relations Inquiry. - 2046-147X. ; 9:2, s. 195-212
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Journal article (peer-reviewed)abstract
- Much is currently expected from what PR campaigns involving social media canaccomplish with regard to strengthening employee voice. Previous research on voiceas a specific approach to employee relations has primarily relied on the effects andmechanisms of voice. There is scant research dealing with the processes and practicesof employee voice. This article outlines a performative approach to conceptualizingthe practice of employee voice. It focuses on how employees perform voice in a PRcampaign involving Instagram takeover. The campaign was launched by a complexorganization in Scandinavia, aimed at countering negative attention in local news media and improving the reputation of the organization. This article analyses the conditions of voicing concerns in the campaign through the lens of a dramaturgical approach to social life. First, the findings indicate that voicing is a form of individual and collectiveperformance through which the meaning of work and the campaign are negotiated inrelation to both other participants and an imagined audience. Second, visual conventions and organizational culture were found to govern performances of voice on Instagram.Third, findings underscore the need to understand employee voice as a socially andculturally embedded practice.
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35. |
- Enell Nilsson, Mona, et al.
(author)
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In governments we trust : Enacting trust in Finnish and Swedish state-owned enterprises
- 2021
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Conference paper (peer-reviewed)abstract
- The Swedish and Finnish states are significant owners of enterprises. In both countries, the results for the state-owned enterprises (SOE) are compiled into an annual report presented to the Parliament. It is a way to report on financial performance as well as a way to build trust and legitimize state ownership. The document is thus a meeting point and place of negotiation foreconomic and political discourse.The aim of this paper is to increase understanding of how trust is enacted on microlevel when governments produce these documents and thus strive to create trust for state-owned enterprises.We analyse and compare the processes of producing these annual reports in Finland and Sweden. The data of the study consist of six interviews with key actors involved in the process of producing the report in Sweden and Finland. In addition, the annual reports from 2014–2018 have been analysed. We apply a mixed-method approach to the data.The process of creating the report is governed by the OECD Guidelines on CorporateGovernance of state-owned enterprises as well as by national guidelines which emphasize the need of consistent reporting annually and writing in a way understandable for the general public. The routines involve individuals as well as agencies which leaves room for interpretations. The study focuses on how the different actors involved in the process interpret and enact the task andhow they justify a particular process, design and genre. Special attention is paid to how UN’s sustainability goals are seen in this context. In a trustworthy report, various expectations are considered as well as the need to construct trust in general. Moreover, the processes in two countries are compared.The analysis describes a process which has not yet been studied. It shows how the international policy has been interpreted and how it is enacted in each country. In the Swedish case the actors combine the practices from corporate annual reports with motivations for state-owned enterprises, for some of them financial targets and for some both financial and societal targets.The corporate annual report serves as a role model for the government report on SOEperformance. In the Finnish case, the process and the genre are strictly steered by the context, i. e. the annual report being a document approaved by the Parliament. The authors of the texts highlight their role as representatives of the owner and as portfolio manager. Apart from that, the process of producing the SOE annual report is not linked to the corporate annual reporting.The study contributes with knowledge about trust building, institutional routines and the interface between financial, societal and sustainability targets.
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39. |
- Falkheimer, Jesper, et al.
(author)
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Konsten att bygga en institution
- 2020
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In: 1666. 1999. 2000. 2020. Campus Helsingborg 20 år.. - 9789151970912 ; , s. 229-240
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Book chapter (pop. science, debate, etc.)
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42. |
- Gustafsson, Nils, et al.
(author)
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Traditionella och virtuella fokusgrupper
- 2014
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In: Kvalitativa metoder i strategisk kommunikation. - 9789144096582 ; , s. 43-58
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Book chapter (peer-reviewed)abstract
- Fokusgrupper kan ibland framstå som ett lockande sätt att ”göra flera intervjuer samtidigt” och på ett tidsbesparande sätt snabbt få ihop ett stort empiriskt material. En fokusgrupp är dock minst av allt en samling enskilda intervjuer; i stället är den ett dynamiskt samtal mellan ett antal personer, styrt av en moderator. Att genomföra sina fokusgruppintervjuer online (virtuella fokusgrupper) med de ytterligare möjligheter till effektivisering som erbjuds kan vara ännu mer lockande, men onlineintervjuer bör ses som en särskild form av metod med sina egna fördelar och begränsningar. I det här kapitlet får du lära dig att en väl genomförd fokusgruppintervju kan vara oerhört givande för din forskning, men att det i själva verket ofta kräver mer arbete och förberedelser än ”vanliga” intervjuer.
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46. |
- Johansson, Ulf, et al.
(author)
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A standardised approach to the world? IKEA in China
- 2009
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In: International Journal of Quality and Service Sciences. - : Emerald. - 1756-669X. ; 1:2, s. 199-219
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Journal article (peer-reviewed)abstract
- Purpose The aim of this paper is to analyse the marketing strategy in China of the furnishing retailer IKEA in the context of standardisation and adaptation of marketing activities. IKEA’s strategy in China is compared to its corporate strategy throughout the rest of the world. Design/methodology/approach The four P classifications are used as a framework to compare the central marketing strategies of IKEA with marketing strategies used in China. The paper builds on both primary and secondary data. Interviews with senior managers at IKEA have been conducted and studies on business and retailing in China have been used. Findings The marketing strategies used by IKEA in China are found to be different from the standardised strategies it uses throughout the rest of the world. Several of the changed strategies are central to the business concept of IKEA. Research limitations/implications The present study shows the challenges for a standardised marketing concept and its implications. Originality/value The study provides, in the context of the standardisation and adaptation of marketing activities, a more nuanced and up-to-date picture of the strategies used by IKEA compared to previous studies.
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47. |
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48. |
- Johansson, Ulf, et al.
(author)
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Ikea in China
- 2006
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Conference paper (other academic/artistic)
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