Electronic communication in strategic networks

• The email communication in a strategic network of small and medium-sized firms in the Stockholm metropolitan area is analysed on the basis a classification model for communication reasons. Support is found for email use according to information richness theory, as the dominant use of email was information dissemination. However, email was also used for tasks not typical for lean communication media, e.g., the expression of emotions. Still more striking is the strong impact of social behaviour and expectations as a precondition for the actual use of email. Although the strategic network is built up around a web-based platform, email is only marginally used for communication in the network as an effect of low coherence in the network and limited computer experience.

Subject headings

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Keyword

Strategic networks

communication

e-mail

content

Business studies

Företagsekonomi

Publication and Content Type

vet (subject category)

kon (subject category)